Master of Marketing
A competitive edge in marketing
Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.
Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.
What will you do?
This intensive program will challenge marketing and non-marketing undergraduates alike. You will:
- explore future-oriented marketing concepts
- learn to make informed finance and accounting decisions
- develop advanced strategic thinking and leadership skills
- apply cutting-edge analytical tools and techniques
- pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
- gain deep insights into international pressures and global markets.
You’ll also build strong business and marketing research skills, including through a major project.
Where could it take you?
Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.
You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.
Your role in today’s marketing environment is limited only by your imagination.
^Accreditation Council for Entrepreneurial and Engaged Universities, 2017
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Domestic applicants
| SATAC Code | 3CM253 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | January, May and September |
Selection Criteria
| Higher Education Study | A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning. |
|---|
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Admissions Transparency Data
Student Profile
Applicant background Semester one/Full year intake 2022 Number of students Percentage of all students International students 17 94.4% All students 18 100.0%
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $37,000
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
Scholarships
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Careers
Potential careers
Market Researcher, Marketing Planner, Brand Marketer, Communications Officer, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Marketer / Marketing Manager, Brand Manager
Degree Structure
A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.
Example Study Plan
Core Courses
All students must complete the following core courses:
- COMMERCE 7039 Business Research Methods
- MARKETNG 7025 Digital Media and Marketing Communications
- MARKETNG 7032 Strategic Brand Management
- MARKETNG 7001 Analytics for Marketers
- MARKETNG 7002 Customer Experience in Services
- MARKETNG 7120 Research Project in Marketing
- MARKETNG 7104 Marketing Management
- MARKETNG 7025 Digital Media Concepts and Application
- ENTREP 5036 Entrepreneurial Concepts and Mindset
- MARKETNG 7023 Understanding Consumers
Closed Electives
Students must select and complete closed elective courses from the list of Postgraduate courses offered by the Adelaide Business School and the School of Economics and Public Policy as below.- INTBUS
- ENTREP
- WINE
- PROJMGNT
- ACCTING (offered in Semesters, check with your Student Advisor)
- CORPFIN (offered in Semesters, check with your Student Advisor)
- ACCTFIN (offered in Semesters, check with your Student Advisor)
- COMMERCE
- COMMGMT
- PROF 7500 (check eligibility, subject to approval)
- TRADE
- AGRIBUS
- ECON
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Wednesday, 19 Jul 2023
