Master of Marketing

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

You’ll also build strong business and marketing research skills, including through a major project.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.

You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.

Your role in today’s marketing environment is limited only by your imagination.

If you have completed an undergraduate degree in Sales and Marketing or equivalent we have the shorter 1.5 year or part-time equivalent option available for you. Please refer to the degree structure for more detail.

  • Australia's #1 University for Entrepreneurship Education^
  • AACSB accredited

^QS World University Rankings, 2021

Entry Requirements

Please note: For programs including placements and/or study-related activities in settings where COVID-19 vaccination is mandatory, it is an inherent requirement that all students be fully vaccinated prior to undertaking the placement and/or study-related activity.
For our students who are studying offshore in 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses.
Please refer to the COVID-19 FAQ page for further information and a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM262, 3CM253
Deferment Yes - 2 year
Intake January, May and September
Selection Criteria
Graduate entry

Higher Education Study SATAC code: 3CM253 - Master of Marketing (2 years): A completed Bachelors degree or equivalent.

SATAC code: 3CM262 - Master of Marketing (1.5 years): A completed Bachelors degree or equivalent in a cognate disciple, such as sales and marketing.

How to Apply
SATAC Code: 3CM262, 3CM253

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $37,000

Where the standard duration of the program is less than one year the full cost of the program is displayed.


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Potential careers

Market Researcher, Marketing Planner, Brand Marketer, Communications Officer, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager

Degree Structure

To qualify for the Master of Marketing, the student eligible for:

  • the 2 year program must complete satisfactorily a program of study with a combined total of not less than 16 courses
  • the 1.5 year program must complete satisfactorily a program of study with a combined total of not less than 12 courses.*
* Only students with a Bachelor degree in a related discipline approved by the School are eligible for this program option.

A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.

Example Study Plan

Core Courses

All students must complete the following core courses:

  • COMMERCE 7039 Business Research Methods 
  • MARKETNG 7025 Integrated Marketing Communications
  • MARKETNG 7032 Strategic Marketing 
  • MARKETNG 7xxx Analytics for Marketers
  • MARKETNG 7xxx Customer Experience in Services
  • MARKETNG 7xxxA Research Project in Marketing
  • MARKETNG 7xxxB Research Project in Marketing 

In addition, students enrolled in the two-year program must complete the following:

Closed Electives

Students must select and complete closed elective courses from the list of Postgraduate courses offered by the Adelaide Business School and the School of Economics and Public Policy as below.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 28 Sep 2022