Our Teams

The Marketing and Recruitment branch sits within the Division of External Engagement. Our purpose and aspiration is to protect and promote the University’s reputation, leading marketing, brand and student recruitment activities both locally and globally.

We provide services and advice that advance the University’s research, teaching and learning and engagement aspirations. With a strong ambition for driving growth and reputation, branch activities are centred around uplifting the University’s reputational goals and revenue targets. Our branch is comprised of four teams:

  • Brand and Acquisition

    Our Brand and Acquisition team build the University’s brand and reputation and deliver high quality, insight-driven marketing in support of the University’s core objectives. This team is a core strategic function of the Marketing & Recruitment branch and are responsible for delivering short and long-term marketing strategies to support growth in student numbers and research grants, contracts and consulting. The Brand and Acquisition team champions insight-driven marketing and excellence in channel planning with a focus on top of funnel marketing, brand and research reputation, lead generation and digital marketing excellence. The team comprises of:

    • Acquisition - drives performance and delivers value to the University through effective recruitment marketing plans and campaigns.
    • Brand - responsible for developing long-term marketing initiatives which elevate the awareness, reputation and perception of our University brand.
    • Creative - a team made up of talented graphic designers, copywriters and videographers, producing key recruitment, research and reputational resources for the University.
    • Digital Marketing - a centre of excellence for the University, creating compelling digital experiences focused on future students and their influencers.
    • Research and Innovationpivotal for managing and advancing the University’s research reputation through campaigns, initiatives and engaging content pieces.

    Contact the team

  • Marketing and Recruitment Operations

    The Marketing and Recruitment Operations team ensure capabilities and services across; web operations, events, future student experience and three faculty marketing and recruitment teams. Effective operations means delivering the expertise and resources that enable other departments to do their job and achieve their goals. Marketing & Recruitment Operations is an enabler and partner to drive shared initiatives, most notably with the faculties and colleagues across the branch. This team is integral to outstanding service delivery and fostering effective collaboration, and is central to delivering reputation and revenue objectives for the University. The team includes:

    • Events - partners with key areas across the University to design, deliver and lead high-quality marketing and recruitment events.
    • Faculty Spokes - drives faculty priorities and focuses on delivering local initiatives, support and advice to Faculty stakeholders.
    • Future Student Experience – designs and delivers a range of initiatives that connect with our future students, from consideration to acceptance and enrolment.
    • Web Operations - responsible for the governance and strategic direction of the University's website and provides critical web training to the wider University. 

    Contact the team

  • Domestic Recruitment

    Our Domestic Recruitment team leads the domestic undergraduate and postgraduate coursework recruitment strategy for the University, engaging with prospective students, influencers, stakeholders, and organisations across Australia to build a sustainable growth pipeline that supports the University’s strategic objectives. The team represents an expansive future student portfolio from early secondary school years through to postgraduate adult learners and encompasses capabilities across outreach and engagement, undergraduate and postgraduate recruitment, and projects and partnerships. The team includes:

    • Domestic Partnerships and Engagement - plays an integral role in developing partnership strategies across industry, government, schools and education associations.
    • Outreach and Engagement - aims to inspire and build tertiary aspirations and awareness in early secondary school students (years 7-10).
    • Postgraduate Recruitment - develops and delivers engagement platforms that connect postgraduate coursework programs to our target markets.
    • Undergraduate Recruitment - the sales arm of the University for Undergraduate Degrees, operating as the external face of the institution in the domestic marketplace.

    Contact the team

  • International Recruitment

    The International Recruitment team develops and executes strategic and operational growth plans for international student commencements via pathway, agent and direct recruitment channels. The team represent the ‘face’ of the University in international and onshore markets and are the first point of contact for students, agents, parents and external stakeholders. Working closely with Faculties, the international recruitment team provide comprehensive market intelligence to drive student growth and support external agent partners with contract and commission services. The team comprises of:

    • Agency Partnerships – responsible for managing agency partner contracts and commissions, as well as monitoring agent compliance and conducting risk assessments. 
    • Regional Management – drives the development and execution of the international recruitment strategy, including a comprehensive end-to-end program to recruit international students.

    Contact the team