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Talk is often cheap. But when it comes to our food choices, its value is seemingly in free-fall.
Talk is often cheap. But when it comes to our food choices, its value is seemingly in free-fall. Recent University of Adelaide research reveals a vast gulf between what we say we want to eat, and what we actually buy.
Around a third of us, for example, perceive products labelled “organic” and “antibiotic-free” as healthier or safer choices, better for the environment or more humane. Yet that same third—across all income and education brackets—regularly overlooks such options at the checkout.
So what’s going on, and how should growth-seeking producers respond? Are ambiguous or exaggerated marketing claims fuelling consumer cynicism? Could tighter labelling and advertising standards influence behaviour?
In this fascinating presentation, the director of the University’s Centre for Global Food and Resources will discuss what the research tells us.
Professor Wendy Umberger is the Foundation Executive Director of the Centre for Global Food and Resources at the University of Adelaide. She was the 2016-2017 President of the Australasian Agricultural and Resource Economics Society. She is a Fellow of Food Standards Australia New Zealand, serves on the Governance Board of the International Crops Research Institute for Semi-Arid Tropics and the editorial board of Applied Economic Perspectives and Policy.