On track to market
To support the transition to a potential new Adelaide University, key enabling capabilities must be established, which includes a critical path to market by mid-2024 ready to commence operations in January 2026.
The Transition Plan (Extract) outlined student recruitment and brand as the priority drivers. The target objective is to develop and transition to a coordinated and integrated marketing, recruitment, communications, and engagement plan over key stages.
The Market & Partner Engagement Domain is in full swing, with the following work packages now top of mind:
- developing a new and exciting brand
- working in close collaboration with the Curriculum Domain to establish product information
- identifying priority markets and mapping key recruitment channels
- exploring an optimal ‘tech stack’ to enable go to market activities such as web platforms and content and customer management systems
- initiating reputational work to support advocacy of the proposed new university.
To support some of this critical work, we are currently in the process of securing a brand agency and market research partner. The initial focus will be on supporting international recruitment activities in response to the typical decision-making timelines for this cohort.
In other news, the Vice Chancellors were recently interviewed by The Chronicle – the largest US-based newsroom covering colleges and universities from around the world. They talk to the transformational benefits of the proposed new Adelaide University to global audiences, so we encourage you to read it here.
Please also keep an eye out for an email this week inviting you to register for an upcoming co-creation event that will focus on building our proposed strategic intent for the new university, if created.
Dr Jessica Gallagher and Alan Brideson
Market & Partner Engagement Domain Lead and Alternate
Joint Committee, Building a new Adelaide University