Food Insights Questionnaire (FoodIQ) is a twice-yearly online survey of Australian food shoppers.
The flexible survey instrument is designed to be responsive to current food issues and trends. It is the ideal platform for generating rapid consumer insights and providing an up-to-date understanding of the constantly evolving food-related views and behaviours of Australian consumers.
FoodIQ is an initiative of the University of Adelaide’s Centre for Global Food and Resources (CGFAR).
FoodIQ exists to produce insights that can help the food industry, food regulators/policy makers and health professionals better match information provision and product development to consumer needs.
The project is led by:
The first round of FoodIQ data was collected in September 2018. The survey was conducted quarterly until September 2019, changing to twice-yearly data collection from June 2020. This periodical data collection allows CGFAR to track food-related concerns and behaviour across the seasons.
Each time, we ask around 1000 Australian food shoppers about their:
- Household food expenditure
- Personal food consumption
- Changes to meat/protein consumption patterns and reasons for change
- Food choice drivers
- Concerns about various food issues including food safety and novel production methods
- Awareness and understanding of food labelling
- Trusted information sources
- Environmental views and actions
Respondents are recruited by a reputable online panel provider (DynataTM), who ensure the study sample is nationally-representative with respect to gender, age and location (metropolitan vs. other, and distribution across Australia).
The insights generated by the FoodIQ research are expected to be of interest to various stakeholders in:
- the food industry,
- the food regulatory sector and
- public health
CGFAR looks forward to partnering with individuals and organisations who may be interested in asking specific food-related questions or addressing broader food-related issues in future rounds of the FoodIQ survey.
If you have any questions or suggestions, feel free to contact:
- Malek, L., Umberger, W.J., 2020. Distinguishing meat reducers from unrestricted omnivores, vegetarians and vegans: A comprehensive comparison of Australian consumers. Food Quality and Preference.