MANAGEMT 7045NA - Service Design and Marketing

Ngee Ann Academy - Trimester 3 - 2016

The course information on this page is being finalised for 2016. Please check again before classes commence.

Service Design and Marketing has the potential to embrace every business, and service often lies at the core of competitive strategy in both the 'old' and 'new' economies. This course examines the marketing issues faced by organisations competing in the service sector, or firms developing services as a source of competitive advantage; and how marketing, operations and human resource management issues need to be integrated and driven by a service orientation to create a successful service organisation, The role of customer's and of employees in service delivery is developed to expand the student's understanding and insight into the possibilities a service orientation offers.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.