ECON 1008 - Data Analytics I

North Terrace Campus - Semester 1 - 2022

In today's world, good decision making relies on data and data analysis. This course helps students develop the understanding that they will need to make informed decisions using data, and to communicate the results effectively. The course is an introduction to the essential concepts, tools and methods of statistics for students in business, economics and similar disciplines, although it may have wider interest. The focus is on concepts, reasoning, interpretation and thinking rather than computation, formulae and theory. Much of the work will require students to write effectively and communicate their ideas with clarity. The course covers two main branches of statistics: descriptive statistics and inferential statistics. Descriptive statistics includes collecting data and summarising and interpreting them through numerical and graphical techniques. Inferential statistics includes selecting and applying the correct statistical technique in order to make estimates or test claims about a population based on a sample. Topics covered may include descriptive statistics, correlation and simple regression, probability, point and interval estimation, hypothesis testing, multiple regression, time series analysis and index numbers. By the end of this course, students should understand and know how to use statistics. Students will also develop some understanding of the limitations of statistical inference and of the ethics of data analysis and statistics. Students will work in small groups in this course; this will develop the skills required to work effectively and inclusively in groups, as in a real work environment. Typically, one component of the assessment requires students to work in teams and collect and analyse data in order to answer a real-world problem of their own choosing.

  • General Course Information
    Course Details
    Course Code ECON 1008
    Course Data Analytics I
    Coordinating Unit Economics
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week. Intensive in Summer Semester
    Available for Study Abroad and Exchange Y
    Incompatible ECON 1008UAC, WINEMKTG 1015EX, STATS 1000, STATS 1005, STATS 1004, STATS 1504. Not permitted after ECON 1011.
    Restrictions Cannot be counted towards BCompSc, BCompSc Adv, BCompGr, BMath, BMath Adv, BMathComp Sci or BEng(Software Engineering)
    Quota A quota may apply
    Assessment Typically tutorial participation and/or exercises, assignments, tests and final exam
    Course Staff

    Course Coordinator: Associate Professor Virginie Masson

    Adelaide Semester 1 Melbourne Semester 1
    Name: Dr Virginie Masson Name: Chris Stewart
    Email: Email:
    Adelaide Semester 2 Melbourne Semester 2
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    • Students in this course are expected to attend two 1-hour lectures and one 2-hour practical (tutorial) class each week.
    • PRACTICALS (tutorials) commence in WEEK 2  AND  ASSESSMENT in practicals BEGINS in WEEK 2.
    • ECON 1008UAC University of Adelaide College students are asked to read the ECON 1008 Course Outline.

    Melbourne Campus students

    - Students in this course are expected to attend two 1-hour lectures and one 2-hour practical (tutorial) class each week.
    - PRACTICALS (tutorials) commence in WEEK 2 and ASSESSMENT in practicals BEGINS in WEEK 2.
    - Melbourne Campus students are asked to refer to MyUni for applicable timetable and assessment information.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1. Apply correctly a variety of statistical techniques, both descriptive and inferential.
    2. Interpret, in plain language, the application and outcomes of statistical techniques.
    3. Interpret computer output and use it to solve problems.
    4. Recognize inappropriate use or interpretation of statistics in other courses, in the media and in life in general and comment critically on the appropriateness of this use of statistics.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.


    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.


    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.


    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.


    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.


    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.


    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

  • Learning Resources
    Required Resources
    Text book
    Selvanathan S, Selvanathan S and Keller G,  Business Statistics: Australia New Zealand Edition 8
    ISBN 9780170439527

    Students will need a calculator; a basic one that can take squares, square roots etc is sufficient.
    Recommended Resources
    Lecture slides, tutorial questions and other information will be available for students on MyUni and can be downloaded or printed from there.

    In Semester 1, and 2 it is intended that live lectures be recorded and a recording of each lecture put on MyUni for students offshore or those needing to quarantaine and who cannot attend the face-to-face lectures.

    NOTE: Dictionaries are not allowed in exams

    Online Learning
    Extensive use is made of MyUni, so please check the announcements regularly. Lecture notes, tutorial questions, and other relevant material will be made available on MyUni. 

    There are discussion boards on MyUni. This is the preferred way for students to ask questions so that all students have the same information and any of the staff can reply, allowing for quicker response time.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course uses lectures plus tutorials.

    The lectures provide an overview of the course content but students must expect that they will need to study the textbook in order to understand the work.

    The tutorials may incorporate team based learning, discussions, problem solving activities, individual and group work, student questions and student participation. These tutorials provide the opportunity for students to practice; they are vital for success in this course. Before the tutorials, students are expected to have attended or watched and understood the lectures and to have read the relevant chapter(s) from the text book.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The workload for this course should consist of:

    • Attend lectures 2 hours per week
    • Attend tutorials 1 hour per week
    • Study textbook 4 hours per week
    • Prepare homework answer 4 hours per week
    Learning Activities Summary
    Teaching & Learning Activities Related Learning Outcomes
    Lectures (1 hr) 1 - 4
    Tutorials/ practicals (1 x 1 hr) 1 - 4

    The topics to be covered (subject to changes) are:

      MODULE 1   Introduction to Statistics & Analytics
              What is Statistics?
              Types of Data, Data Colleciton and Sampling
      MODULE 2   Analysing Data
              Graphical Descriptive Techniques - Nominal Data
              Graphical Descriptive Techniques - Numerical Data
              Measures of Central Locations
              Measures of Variability
              Measures of Relative Standings
      MODULE 3    Probability & Chance
              Random Variables and Discrete Probability Distributions
              Random Variables and Continuous Probability Distributions
      MODULE 4   Estimation & Hypothesis Testing
              Statistical Inference and Sampling Distribution
              Estimation - Single Population
              Hypothesis Testing
             Estimation - Two Populations
      MODULE 5   Correlation and Regression
              Covariance and Correlation
              Linear Regression Model
    Specific Course Requirements
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    For assessment details, please check MyUni.
    Assessment Task Due Date/ Week Weight Length(Word,Time) Learning Outcomes
    Weekly Assessments* Weekly 20% Varying 1 - 4
    Assignments TBA 30% Varying 1 - 4
    Final Exam Exam Period 50% 2 hours 1 - 4
    Total 100%
    Weekly assessments consist of weekly quizzes, and active participation in tutorials.
    Assessment Related Requirements
    There are NO hurdle requirements.
    Assessment Detail
    Further details will be provided on MyUni.

    All activities to be submitted online through MyUni, with the exception of tutorial participation.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

    The revisions to this course, based on student feedback, include a clearer structure of topics, more opportunities to practice questions, a reduction in expenses for online materials and a change in weighting towards continuous assessment.
  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.