MARKETNG 7005 - Fundamentals of Marketing (M)
North Terrace Campus - Semester 2 - 2014
General Course Information
Course Code MARKETNG 7005 Course Fundamentals of Marketing (M) Coordinating Unit Business School Term Semester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Course Description The course introduces a comprehensive range of professional marketing thought and action, in the framework of the marketing management process. The course introduces the marketing functions within profit and not-for-profit organisations and looks at the processes available to manage these organisational functions. Topics: the nature and purpose of marketing, the need for customer orientation, evaluating markets, targeting market opportunities, assessing buyer behaviour, the role of market information, products and services, pricing, distribution and promotion. Students undertake a marketing audit of a firm as part of their assessment.
Course Coordinator: Dr Jasmina Ilicic
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesThis course is designed to provide students with an understanding of the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated. This course will provide the basic concepts used by managers in understanding consumers and developing marketing strategies. This course also provides the foundations for further study in marketing.
By the end of this course students should be able to:
1. View marketing as a co-ordinated and integrated effort of an organisation to satisfy relevant customer’s needs and at the same time meet organisational goals;
2. Identify opportunities and challenges presented to organisations and subsequently develop marketing objectives and strategies based on integrating the key elements of marketing;
3. Apply a range of theories to analyse opportunities in complex marketing contexts;
4. Evaluate data, information, and evidence within a complex context to arrive at marketing decisions;
5. Develop an appreciation of ethical issues within the marketing function;
6. Present with engaging/persuasive presentation;
7. Communicate effectively in writing; and
8. Participate constructively in group/team situations to achieve goals and deadlines.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 3, 4, 5 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 4, 5 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 4, 5 Skills of a high order in interpersonal understanding, teamwork and communication. 7, 8, 9 A proficiency in the appropriate use of contemporary technologies. 7, 8 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 3, 4, 5 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 4, 5 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 2, 8
Required ResourcesText Book:
Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2013) MKTG2, 2nd Asia-Pacific Edition, Cengage Learning Australia.
Online LearningThe assigned text has a related website address which provides additional and updated material including relevant websites and self-testing tools.
Learning & Teaching Activities
Learning & Teaching ModesThis course entails weekly 2-hour face-to-face lectures and one 1-hour tutorial.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that you are expected to commit approximately 9 hours for a three-unit course of private study outside of your regular classes. Students in this course are expected to attend all lectures and tutorials throughout the semester.
Learning Activities SummaryTutorials are an important component of your learning in this course. The communication skills developed in tutorials by regularly and actively participating in discussions are considered to be most important by the Business School and are highly regarded by employers and professional bodies.
Specific Course Requirements• To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.
• All assignments are to be lodged by the due date and time. A late assignment, where no extension has been granted, will be penalised by a reduction of 10% of the mark given for each day, or part of a day, that it is late.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryStudents will prepare a presentation, case report, marketing audit, sit a mid-semester online quiz and the final exam in the examination period.
Details will be provided in the Course Profile on MyUni.
Assessment DetailAssessment details will be provided in the Course Profile on MyUni and within the first lecture.
SubmissionRefer to the Course Profile on MyUni for individual assessment submission requirements.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
- Academic Support with Maths
- Academic Support with writing and speaking skills
- Student Life Counselling Support - Personal counselling for issues affecting study
- International Student Support
- AUU Student Care - Advocacy, confidential counselling, welfare support and advice
- Students with a Disability - Alternative academic arrangements
- Reasonable Adjustments to Teaching & Assessment for Students with a Disability Policy
- LinkedIn Learning
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangement Policy
- Academic Honesty Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
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