MARKETNG 7023 - Understanding Consumers (M)
North Terrace Campus - Trimester 3 - 2015
-
General Course Information
Course Details
Course Code MARKETNG 7023 Course Understanding Consumers (M) Coordinating Unit Adelaide Business School Term Trimester 3 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact 36 Available for Study Abroad and Exchange Y Course Staff
Course Coordinator: Dr Sally Rao Hill
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
-
Learning Outcomes
Course Learning Outcomes
1. Identify and explain factors which influence consumer behaviour.
2. Apply consumer behaviour theories to clarify and analyse a marketing issue/problem.
3. Critically analyse and evaluate consumer behaviour theories.
4. Locate, evaluate and synthesise information from a wide range of academic sources to write a report on a given consumer behaviour topic.
5. Deliver a presentation to an audience on a given/identified consumer behaviour topic in a professional and engaging manner.
6. Work collaboratively with peers to identify and analyse a socially responsible consumer behaviour
7. Use analysis of socially responsible consumer behaviour to write a professional, well-structured and coherent report which provides
recommendations to practitioners and policy makers.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 3, 4, 5, The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2,4,6 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 4, 5 & 7 Skills of a high order in interpersonal understanding, teamwork and communication. 6 A proficiency in the appropriate use of contemporary technologies. 4,5,6,7 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1,2,3 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 5,6 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 7 -
Learning Resources
Required Resources
Text
Pascale
Quester, Simone Pettigrew, Sally Rao Hill, Foula Kopanidis, Del Hawkins (2014), Consumer Behaviour: Implications for
Marketing Strategy, (7th Ed.), Australia: McGraw-Hill Irwin.
eBooks of this text
is available. The textbook has a related website which provides additional and updated material including relevant websites and self-testing tools. To access, visit the student site at: www.mhhe.com/au/questercb7e
Recommended Resources
Students
are encouraged to utilise the following text which is available in the library:
Solomon,
M.R., Russell-Bennett, R. and Previte, J. (2013), Consumer Behaviour: Buying,
Having, and Being, 3rd ed., Pearson, Frenchs Forest, N.S.W.
Schiffman
LG. (2014), Consumer Behaviour, Pearson, Frenchs Forest, N.S.W.
In addition, students are also encouraged to read on the topics covered by this
course in the following journals. Students will find these journals
particularly useful for the assignment:
• Journal of Consumer Research
• Journal of Consumer Behaviour
• Journal of Consumer Marketing
• Journal of Marketing
• Psychology and Marketing
• Journal of Consumer Psychology
• Journal of Personality and Social Psychology
NB:
This list of references is a guide only; it is up to the student to determine
what additional material is needed to satisfactorily complete their
presentation, assignment, and the course.
-
Learning & Teaching Activities
Learning & Teaching Modes
This course entails 30 hour face-to-face seminars for a Trimester.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The University expects full-time students (i.e. those taking 12 units per semester)
to devote a total of 48 hours per week to their studies.
Students in this course are expected to attend all seminars throughout the Trimester.
Learning Activities Summary
No information currently available.
-
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
-
Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
-
Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- International Student Support
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
-
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
-
Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
