MARKETNG 7024 - Developing Global Markets (M)
North Terrace Campus - Trimester 1 - 2016
General Course Information
Course Code MARKETNG 7024 Course Developing Global Markets (M) Coordinating Unit Business School Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7104 plus one other postgraduate marketing course Course Description International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, product development and branding for international markets, international market entry, distribution strategies and adaptation versus standardisation
Course Coordinator: Ms Kate Duryea
Name: Catherine (Kate) Duryea
Location: Room 9.21
The Nexus Building, Pulteney Street, The University of Adelaide.
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesDeveloping Global Markets is designed to provide students with a comprehensive and in-depth understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment.
The course aims to develop high-level analysis and skills in creating a strategic marketing plan with anticipation of trends and even future issues. Student projects include a practical implementation of relevant concepts. This course specifically seeks to develop students' abilities to undertake in-depth strategic business analysis using diverse and credible sources.
On successful completion of this course, students will be able to:
- Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues (CLO 1);
- Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world (CLO 2);
- Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors (CLO 3);
- Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context (CLO 5).
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
CLO1, CLO2, CLO3, CLO4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
CLO2, CLO3, CLO4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
CLO1, CLO2, CLO4 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
Required ResourcesCateora, Philip, Sullivan Mort Gillian, D’Souza Clare, Taghian Mehdi , Weerawardena Jay, and Graham John 2nd Ed (2012). International Marketing, McGraw Hill Australia Pty Ltd., North Ryde, New South Wales.
Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
Classes are staged in Trimester 3 Mondays and Wednesdays from 4.30pm to 7.30p. Please note, there are some gaps so dates need to be carefully reviewed by downloading the course outline. The first Topic starts Monday September 5 2016. The last date is Monday October 24, 2016.
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
This course is offered in intensive mode. So students have six days of intensive lectures, seminars and group work. It is important students read the chapter readings before the lectures. This will assist learning. Breaks and different activities will be held each day to try to keep the course interesting and create an enjoyable learning environment.
The course has a Presentation Powerpoint with Script which is done in group work. If class size permits, a live Presentation will be done by each group on the last day.
The same groups work on a Strategy Report which draws and develops on work for the Presentation.
There is an individual Case Study assessment and also individual exam.
Learning Activities Summary
No information currently available.
Specific Course RequirementsStudents enrolled in this course have the Assumed Knowledge of MARKETNG 7005. This means you need to have some understanding of Marketing Principles.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
This course has this assessment:
Case Study Analysis. Individual work. 20%
Strategy Presentation with slides and script. Group Work. 10%
Strategy Report. Group Work. 20%
Exam. Individual. 50%
No information currently available.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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