MARKETNG 7024 - Developing Global Markets (M)
North Terrace Campus - Trimester 1 - 2016
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General Course Information
Course Details
Course Code MARKETNG 7024 Course Developing Global Markets (M) Coordinating Unit Adelaide Business School Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7104 plus one other postgraduate marketing course Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture Course Staff
Course Coordinator: Ms Kate Duryea
Name: Catherine (Kate) Duryea
Location: Room 9.21
The Nexus Building, Pulteney Street, The University of Adelaide.
Email: catherine.duryea@adelaide.edu.auCourse Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
Developing Global Markets is designed to provide students with a comprehensive and in-depth understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment.
The course aims to develop high-level analysis and skills in creating a strategic marketing plan with anticipation of trends and even future issues. Student projects include a practical implementation of relevant concepts. This course specifically seeks to develop students' abilities to undertake in-depth strategic business analysis using diverse and credible sources.
On successful completion of this course, students will be able to:
- Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues (CLO 1);
- Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world (CLO 2);
- Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors (CLO 3);
- Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context (CLO 5).
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
CLO1, CLO2, CLO3, CLO4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
CLO2, CLO3, CLO4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
CLO1, CLO2, CLO4 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
CLO4 -
Learning Resources
Required Resources
Cateora, Philip, Sullivan Mort Gillian, D’Souza Clare, Taghian Mehdi , Weerawardena Jay, and Graham John 2nd Ed (2012). International Marketing, McGraw Hill Australia Pty Ltd., North Ryde, New South Wales.Online Learning
MYUNI
Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
Classes are staged in Trimester 3 Mondays and Wednesdays from 4.30pm to 7.30p. Please note, there are some gaps so dates need to be carefully reviewed by downloading the course outline. The first Topic starts Monday September 5 2016. The last date is Monday October 24, 2016.
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Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
This course is offered in intensive mode. So students have six days of intensive lectures, seminars and group work. It is important students read the chapter readings before the lectures. This will assist learning. Breaks and different activities will be held each day to try to keep the course interesting and create an enjoyable learning environment.
The course has a Presentation Powerpoint with Script which is done in group work. If class size permits, a live Presentation will be done by each group on the last day.
The same groups work on a Strategy Report which draws and develops on work for the Presentation.
There is an individual Case Study assessment and also individual exam.Learning Activities Summary
No information currently available.
Specific Course Requirements
Students enrolled in this course have the Assumed Knowledge of MARKETNG 7005. This means you need to have some understanding of Marketing Principles. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
This course has this assessment:
Case Study Analysis. Individual work. 20%
Strategy Presentation with slides and script. Group Work. 10%
Strategy Report. Group Work. 20%Exam. Individual. 50%
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- International Student Support
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
