MARKETNG 7024 - Developing Global Markets (M)
North Terrace Campus - Trimester 2 - 2018
General Course Information
Course Code MARKETNG 7024 Course Developing Global Markets (M) Coordinating Unit Business School Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7104 Course Description The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored.
Course Coordinator: Ms Kate Duryea
Name: Catherine (Kate) Duryea
Location: Room 10.19
The Nexus Building, Pulteney Street, The University of Adelaide.
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesOn successful completion of this course, students will be able to:
1. Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues;
2. Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world;
3. Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors;
4. Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
CLO1, CLO2, CLO3, CLO4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
CLO2, CLO3, CLO4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
CLO1, CLO2, CLO4 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
Required ResourcesAn older text will be used as a guide for theory and core concepts.
As global markets change constantly, even a recent book can get outdated quickly as far as country analysis. This course aims to offer news articles, events and information which will be current to supplement your learning.
A recommended book is:
Cateora P, Sullivan Mort G, Weerawardena J, D'Souza C, Taghian M, Graham J, 2012, International marketing 2E, McGraw Hill Australia.
Students undertaking this course must submit all written individual assignments and group reports to TurnItIn through the MyUni Developing Global Markets’ homepage. TurnItIn is a plagiarism prevention service that detects text that is copied from other sources and may not be referenced or acknowledged appropriately.
Throughout the course I encourage you to use a variety of journal articles. In addition, there are many textbooks available from the Barr Smith Library which also provide relevant and useful knowledge on international marketing theories and concepts.
Also view sites such as business councils and groups, government sites for country information, marketing journals, websites and reports of world forums and economic groups, trade bloc sites and quality research company reports or releases. Below are a few suitable books as well.
Beamer, Linda, and Varner Iris (2008). Intercultural Communication in the Global Workplace, 4th Ed., McGraw-Hill Irwin: New York.
Czinkota, Michael, Ronkainen Ilkka, Sutton-Brady Catherine, and Beal Tim (2008). International Marketing, Asia Pacific Ed., Thomson Learning Australia: South Melbourne, VIC.
Fletcher, Richard, and Crawford Heather (2017). International Marketing: An Asia Pacific Perspective, 7th Ed., Pearson Education Australia: Frenchs Forest, NSW.
Kotabe, Masaaki, Marshall Al, Ang Swee Hoon, Griffiths Kathleen, Voola Ranjit, Roberts Robin, Helsen Kristiaan (2014). International marketing 4th Asia Pacific Edition, John Wiley & Sons Australia: Milton, Australia.
Business Planet: Thisis a World Bank supported website http://rru.worldbank.org/businessplanet/default.aspx?pid=1
CIA Facts http://www.cia.gov
Department of Foreign Affairs and Trade http://www.dfat.gov.au
E-Clips at Cornell University Department of Applied Economics and Management - http://eclips.cornell.edu/homepage.do
Center for International Business Education and Research (CIBER) Michigan State University: http://ciber.bus.msu.edu/
There are also library resource guides for students in the Business School http://www.adelaide.edu.au/library/guide/eco/com/
Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
Depending on enrollments either a one-room seminar style will be offered or if numbers are large, a lecture and subsequent tutorials.
It is important to attend early classes as this is when groups are formed.
Learning & Teaching Activities
Learning & Teaching ModesStudents should be prepared to be actively involved in discussion with other class members and to participate actively during lecture/seminars.
In 2018 this course is delivered in a condensed teaching mode. There will be double lecture and tutorial sessions:
Topics 1 and 2 Introduction to international marketing, Trade, Economics Finance
Topics 3 and 4 Culture, Understanding international customers, Political and Legal
Topics 5 and 6 Market Research, Segmentation, Positioning, Market Selection, Market Entry, Logistics
Topics 7 and 8 Developing and Marketing Goods and Services, International Communication, International Pricing
Topics 9 Export and Import Management
Topics 10 Exam preparation overview
This is a guide only. Please note some topic changes may be made before the course starts.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The University expects full time students to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course for private study outside your regular classes.
Learning Activities Summary
CEO Briefing - individual - 20% CLO1, CLO2, CLO3
Strategy Presentation with Script 10% CLO1, CLO2, CLO3
Strategy Report 20% CLO1, CLO2, CLO3, CLO4
Exam - individual - 50% CLO1, CLO3
Specific Course RequirementsAssumed knowledge for Marketng 7104
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Task Task Type Weighting Learning Outcome CEO briefing Individual 20% CLO1, CLO2, CLO3 Strategy Presentation Group 10% CLO1, CLO2, CLO3 Strategy Report Group 10% CLO1, CLO2, CLO3, CLO4 Exam Individual 50% CLO1, CLO2, CLO3 Total 100%
Assessment DetailThe course has a Group Presentation and Script. Depending on numbers, the presentation slides and script may only be assessed, or if there are small numbers, in class presentations will be part of assessment.
The course has a Group Strategy Report.
There is a CEO briefing.
There is an exam.
SubmissionAll material is submitted via the university MyUni site with Turn It In software.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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