MARKETNG 7024 - Developing Global Markets (M)

North Terrace Campus - Trimester 3 - 2016

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, product development and branding for international markets, international market entry, distribution strategies and adaptation versus standardisation

  • General Course Information
    Course Details
    Course Code MARKETNG 7024
    Course Developing Global Markets (M)
    Coordinating Unit Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Assumed Knowledge MARKETNG 7104 plus one other postgraduate marketing course
    Course Description International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, product development and branding for international markets, international market entry, distribution strategies and adaptation versus standardisation
    Course Staff

    Course Coordinator: Ms Kate Duryea

    Name: Catherine (Kate) Duryea 
    Location: Room 9.21
    The Nexus Building, Pulteney Street, The University of Adelaide.
    Email: catherine.duryea@adelaide.edu.au

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    Developing Global Markets is designed to provide students with a comprehensive and in-depth understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment.

    The course aims to develop high-level analysis and skills in creating a strategic marketing plan with anticipation of trends and even future issues. Student projects include a practical implementation of relevant concepts. This course specifically seeks to develop students' abilities to undertake in-depth strategic business analysis using diverse and credible sources. 

    On successful completion of this course, students will be able to:
    • Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues (CLO 1);
    • Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world (CLO 2);
    • Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors (CLO 3);
    • Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context (CLO 5).
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    CLO1, CLO2, CLO3, CLO4
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    CLO2, CLO3, CLO4
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    CLO1, CLO2, CLO4
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    CLO4
  • Learning Resources
    Required Resources
    Cateora, Philip, Sullivan Mort Gillian, D’Souza Clare, Taghian Mehdi , Weerawardena Jay, and Graham John 2nd Ed (2012). International Marketing, McGraw Hill Australia Pty Ltd., North Ryde, New South Wales.
    Online Learning
    MYUNI

    Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.

    Classes are staged in Trimester 3 Mondays and Wednesdays from 4.30pm to 7.30p. Please note, there are some gaps so dates need to be carefully reviewed by downloading the course outline. The first Topic starts Monday September 5 2016. The last date is Monday October 24, 2016. 

     

  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course has a seminar mode. So there are lectures but open discussion and opportunity for students to talk amongst themselves, read handouts and contribute to the wider seminar cohort. Students should come with the idea of actively engaging in class.
    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Course assessments in Trimester 3, 2016 include a CEO briefing (individual work worth 20% of total semester marks); Strategy Presentation (group) worth 10% of total semester marks; Strategy Report (group) worth 20% of total semester marks and Exam (individual) worth 50% of total semester marks.
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.