MARKETNG 7024OL - Developing Global Markets (M)

Online - Quadmester 2 - 2015

International marketing is of growing importance to policy makers and firms as the phenomenon described as globalisation is believed to create a convergence of cultures, political and economic systems. There is supporting and contradicting evidence for this proposition: that there is a congruence of economic and political systems, but cultures remain firmly rooted within nations and this is borne out by recent conflicts that appear to be culturally based. Further, international terrorism and natural disasters are creating risks and challenges for nations and their decision makers which require systematic analysis and risk reduction strategies. At the centre of all these issues is the consumer whose needs and wants the international marketing manager wants to understand so that firms can create marketing mixes that can match these. Therefore the international marketer has to understand the nature of these uncontrollable environmental variables and work within these to develop suitable marketing strategies to enter and operate within countries.

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Course Details

Course Code	MARKETNG 7024OL
Course	Developing Global Markets (M)
Coordinating Unit	Adelaide Business School
Term	Quadmester 2
Level	Postgraduate Coursework
Location/s	Online
Units	3
Available for Study Abroad and Exchange	Y
Assumed Knowledge	MARKETNG 7005OL

Course Staff

Course Coordinator: Ms Kate Duryea

Catherine (Kate) Duryea
catherine.duryea@adelaide.edu.au

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

International marketing is a key component of a specialised marketing degree. This course is designed to provide students with an understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment. The theories covered in this course include the basis of analysing international consumer behaviour and the international marketing environment, the logic of adaptation versus standardisation of the marketing mix and those guiding market entry decisions.

In addition, this course aims to develop the basic skills needed to develop an international marketing plan and to provide students with opportunities for practical implementation of the relevant concepts through analysing a variety of international business scenarios. Finally, the continuing development of good inter-personal and communication skills is widely recognised as important for all graduates. This course specifically seeks to develop students’ abilities to critically analyse and discuss case studies, as well as making a group presentation and writing an international marketing plan.

By the end of this course students should be able to accomplish the following Learning
Outcomes (LO):

A comprehensive understanding of and the ability to apply basic international marketing theories and concepts (LO 1);
The ability to undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies (LO 2);
The ability to identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats (LO 3);
The ability to communicate, clarify, and present to peer audiences in a professional setting (LO 4); and
The ability to produce a logical and coherent group Strategy Plan (LO 5).

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.	LO 1
The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.	LO 3
An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.	LO 2
Skills of a high order in interpersonal understanding, teamwork and communication.	LO 4, LO 5
A proficiency in the appropriate use of contemporary technologies.	LO 4
An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities.	LO 2, LO 3

Learning Resources

Required Resources

Cateora, Philip, Sullivan Mort, G, D'Souza C, Taghian M, Weerawardena J, Graham J, 2nd edition, 2012, International Marketing, McGraw Hill Australia Pty Ltd, North Ryde, NSW.
Learning & Teaching Activities

Learning & Teaching Modes

In order to perform well in this course, students must have a strong command of relevant international marketing theories and concepts covered in class and then apply them to assignments and projects. Online learning is largely self directed and takes discipline in terms of keeping up with topics, readings and discussion. It can be challenging but rewarding.

Workload

No information currently available.

Learning Activities Summary

Over this course, students will view journal articles, news articles, do readings from the required text and have opportunity to interact with online forums.

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment components include Discussion Contributions, Essays, Project in Progress Presentations, a Communication Strategy and Major Project of a Strategic Plan.

Assessment Detail

No information currently available.

Submission

No information currently available.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator