MARKETNG 7025 - Integrated Marketing Communications (M)
North Terrace Campus - Trimester 1 - 2015
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General Course Information
Course Details
Course Code MARKETNG 7025 Course Integrated Marketing Communications (M) Coordinating Unit Adelaide Business School Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7005 & MARKETNG 7023 Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture Course Staff
Course Coordinator: Associate Professor Steve Goodman
Dr Steve Goodman
Location: Room 10.09 Nexus 10 Building
Telephone: 8303 7044
email: steve.goodman@adelaide.edu.au
Course Website: www.myuni.adelaide.edu.au
Consultation Time: Wednesday 10-12Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
By the end of this course students should be able to:- Quickly understand a company and its marketing communications activities
- Present a brief verbal presentation (tutorial discussion)
- Thoroughly describe a range of media and methods available to marketers
- Develop a clearly thought out Communications Audit
- Clearly argue a point of view regarding marketing communications
- Demonstrate a comprehensive understanding of Marketing Communications theories and concepts
- Show that you’re thinking like a marketer
- Prepare a Marketing Communication Brief for creative
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 3, 4, 7 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 5, 6, 8 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1, 2, 8 -
Learning Resources
Required Resources
Chitty, Barker, Valos and Shimp (2012 – 3rd Edition), Integrated Marketing Communications,
CengageLearning, 9780170191548
Other books referred to in the course are:
Belch, Belch, Kerr and Powell, (2012) 2nd Edition, Advertising and Promotion: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney
Duncan, T. IMC, using advertising and promotion to build brands, International Edition, Irwin McGraw-Hill. Australia, Sydney (2003)
Rix, Buss & Herford. Selling, a consultative approach, 2nd Edition, Irwin McGraw-Hill. Australia, Sydney. (2001)
Wells, Burnett & Moriarty. Advertising principles and practices, 6th Edition, Prentice Hall. Australia, Melbourne. (2003)Recommended Resources
Over the next 4 months you will be surrounded by Marketing Communications – some of the best resources for learning and thinking you have will be in the way you pay attention to the marketing communication that is around you. Think about what you see on TV, the web, read in papers and hear on the radio. Relate it to what you are talking about in tutorials and lectures and you’ll enhance your learning. In addition, more formal resources can be found in the way of -
Journal of Advertising Research
Journal of Marketing
Journal of Marketing Research
www.oztam.com.au
www.bandt.com.au
www.roymorgan.com
www.acnielsen.com
www.adma.com
www.afa.org.au
www.abs.gov.au
www.iabaustralia.com.au
www.oaaa.com.auOnline Learning
MyUni will be used in this course for
- Lecture Slides available as PDFs
- AV Recording of the Lecture Sessions
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Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
No information currently available.
Learning Activities Summary
Week Lecture Date Topic 1 11 Feb IMC – what, why how 2 18 Feb Persuasion and Segmentation 3 25 Feb Advertising and Management – Planning and Analysis 4 4 Mar Advertising Strategy and Implementation 5 11 Mar Broadcast Media 6 18 Mar Digital Marketing 7 25 Mar Print and Support Media 8 1 Apr Sales Promotion 9 8 Apr Marketing Public Relations and Sponsorship 10 15 Apr Direct & Interactive Marketing 11 22 Apr Personal Selling 12 29 Apr Measuring IMC
Putting it into Practice -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Brief
Assessment Due Date and Time Weighting Related Learning Outcome Workshop Participation & Discussion Throughout 10 % • Show that you’re thinking like a marketer
• Present a brief verbal presentationAdvertisement Presentation & Discussion Throughout 10 % • Show that you’re thinking like a marketer
• Present a brief verbal presentationAssignment 1 (Group): Media Audit 4pm Monday 9 March Electronic- MyUni 10 % • Quickly understand a company and its marketing communications activities
• Thoroughly describe a range of media and methods available to marketersAssignment 2 (Group): Marketing Communication Brief 4pm Monday 20 April Electronic – MyUni 20 % • Clearly argue a point of view regarding Marketing Communications
• Demonstrate a comprehensive understanding of Marketing Communications theories and conceptsFinal Exam
3 hours
Closed book
No Dictionaries
Calculator Allowed50 % • Demonstrate a comprehensive understanding of Marketing Communications theories and concepts
• Show that you’re thinking like a marketerAssessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
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- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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