COMMERCE 7037 - Research Methodology (M)
North Terrace Campus - Semester 1 - 2014
General Course Information
Course Code COMMERCE 7037 Course Research Methodology (M) Coordinating Unit Business School Term Semester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Prerequisites At least 2 courses at specialisation level Assumed Knowledge At least 2 courses within a specialisation Course Description This course is designed for students to fulfil the following learning objectives: Understand the philosophies, concepts and elements of designing a research inquiry; Appreciate alternative approaches to research in commerce and the social sciences, with emphasis on deductive empirical research; Have knowledge of methods of collecting, measuring and in a broad structural sense, analysing, quantitative and qualitative data; Be familiar with designing and administering field surveys, laboratory experiments, case study, archival analysis and action-based approaches to research.
Topics covered in this will include: Science, research and theory; The research process and the research proposal; Deductive empirical research; Constructs, variables, hypotheses and empirical schema; Deductive empirical research: measurement and sampling; Inductive qualitative research: Design issues, concept formulation, methods of analysis; Field surveys and questionnaires; Experimental designs; Observational studies: case studies and interviews; Non-reactive research: content analysis and secondary data mining; Other research methods: Historical-comparative research, action research; Presentation of a research proposal. Students will engage in interactive discussion of set questions and presentations of reviews of methodologies in selected research articles. A full research proposal for their dissertation will be presented at an academic staff seminar; students will use feedback from this seminar in the final write-up of their proposal.
Course Coordinator: Professor Ercan TirtirogluLocation: Nexus Tower – Room 10.23, 10 Pulteney Street
Telephone: 8313 4513 (office)
The full timetable of all activities for this course can be accessed from Course Planner.
01) March 04
A General Introduction to the Course & to RM (Research Methods)
Material From Chapters 1,3,4
Read S.Campbell’s book
02) March 11
Data, Information, Knowledge
Study Chris Medlin Slides
03) March 18
Theory & Measurement/Scales
Chapters 3 and 13; Material by Dr. C.Medlin
04) March 25
How to Write a Literature Review, and Ethics in Research
Materials Provided, plus Chapters 19, 25, 5
SPSS / Hande Akman (1hr)
STATA / Sujin Kim (1.5 hrs)
(SPSS & STATA assignments given)
05) April 01
Academic Writing Style (see 4.4; PLC Workshop), and tips for Research Proposal and Thesis
Materials Provided, plus Chapters 19 & 25
SPSS / H. Akman (1hr)
STATA / S. Kim (1.5 hrs)
06) April 08
Attitude Measurement, Questionnaires, and Qualitative Research Tools
Chapters 14, 15, 7
H. Akman: Factor Analysis example with SPSS (1 hr)
07) April 29
Secondary Data and Primary Data (from Surveys)
Chapters 8, 9, 10
08) May 06
Primary Data (Observation methods, & Experimentation)
Chapters 11, 12
3 assigned papers for (ethical) comparison
09) May 13
10) May 20
Review of Common Statistical Methods in Business
Research (ANOVA, Regression, and more...)
Materials Provided & Chapter 23
Read Conjoint Analysis handout
11) May 27
Continue with material from sessions 08, 09, and 10 & Proposal Checklist
Chapters 12, 16, 23
12) June 03
Proposal Presentations (all, tentatively, during the week of Monday, June 02, 2014)
June 11: Final Research Proposals (due by 2:00 PM)
Course Learning Outcomes
1) To develop a sound understanding of the nature and dimensions of academic research and its role in business and society
2) To develop proper academic writing skills and professional presentation skills
3) To develop a basic understanding of various methods/analyses/techniques employed in typical business-oriented academic research projects
4) To develop a sound understanding of the component parts of the research thesis (in order to undertake the required research task with success), and produce and present the research proposal
5) To be able to defend the research proposal, its orientation and objectives
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1,4 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 3,4,5 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1 Skills of a high order in interpersonal understanding, teamwork and communication. 1,2,5 A proficiency in the appropriate use of contemporary technologies. 3 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1,2 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 3,5 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1,3
Required ResourcesWilliam G. ZIKMUND, B.J. Babin, J.C. Carr, and M. Griffin (9th edition / 2013). Business Research Methods, South- Western/Cengage Learning, (ISBN: 978-1-111-82692-5).
➣ William E. MARTIN, and K.D. Bridgmon (2012). Quantitative and Statistical Research Methods: From Hypothesis to Results, Jossey-Bass/Wiley, (ISBN: 978-0-470-63182-9).
➣ Frank ANDREWS et al. (2nd edition / 1981). A Guide for Selecting Statistical Techniques for Analyzing Social Science Data, University of Michigan Press (more recent editions exist).
➣ D. Lynn Kelley (1999). Measurement Made Accessible: A Research Approach Using Qualitative, Quantitative, & Quality Improvement Methods, Sage Publications.
➣ Joseph A. MAXWELL (2012). A Realist Approach for Qualitative Research, Sage Publications, Inc.
➣ William L. NEUMAN (2010). Social Research Methods: Qualitative and Quantitative Approaches, Pearson.
➣ Colin ROBSON (3rd edition / 2011). Real World Research, Wiley.
➣ Harper W. BOYD, Jr., R. Westfall, and S.F. Stasch (6th edition / 1985). Marketing Research: Text and Cases, Irwin.
➣ Seymour SUDMAN, and N.M. Broadway (1986). Asking Questions, Jossey-Bass.
Online LearningAdditional course-related material is available viaMyUni. Students are also expected to read all course-related announcements posted on the course website.
Learning & Teaching Activities
Learning & Teaching ModesIn order to perform well in this course, students must have a strong command of the relevant research theories and concepts covered in class and successfully apply them in their assessment and project. Therefore, students are expected to have reviewed the topic to be discussed every week and be fully prepared. In addition, there is a strong assumption that students will engage in seminar discussions in an informed way. The communication skills developed in seminars by regularly and actively participating in discussions are considered to be most important by the School and are highly regarded by employers and professional bodies.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that, for this course, you are expected to commit approximately 9 hours for private study (i.e., the study time outside of your regular classes). Students are required to attend all class sessions.
Learning Activities SummaryAs per Course Timetable
Specific Course Requirements
• Document preparation guidelines should be observed in order for work submitted in this course to receive consideration.
• Proper class attendance must be observed (this includes, for instance, proper attendance, returning from a break in a timely way, and the like).
• Academic writing PLC Workshop sessions are available. Students must attend at least one session.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Due Date Weight
1000 to 1500 word essay April 08, 2014 10%
SPSS or STATA assignment May 13, 2014 10%
Participation/"presence" All sessions 10%
Research Proposal Presentation Week of June 02, 2014 25%
Final Research Proposal June 11 45%
Assessment Related Requirements
In order to pass this course, students must achieve at least 50% overall, and achieve a passing mark of, at least, 50% for their final research proposal.
Assessment DetailThe assessment components are as follows:
1000 to 1500 (max.) word essay (10%):
An essay on your research… You all have decided on a broad area of interest to pursue with your research, defend your topic (doesn’t have to be specific to propositions etc.) in terms of its value to business practitioners and to the academic community.
Essay assessed on points 1-5 below:
1. The level of understanding and critique
2. Depth of research evident in discussion
3. Quality and relevance of support material (up to 10 references ONLY)
4. Strength of argument (evidence of critical thinking)
5. Grammar, structure and presentation
Due: April 08, 2014 pm. Please submit a hardcopy of it to me in class by 2:15 pm, OR put a hardcopy in my pigeonhole (on Level 9) by 1:30 pm (either way, please email me an electronic copy by 2:00 pm). Submission is to be final and fully in final form (printed, assembled/stapled, etc.) in advance of class or submission time.
SPSS or STATA Assignment (10%):
Hand in a printout of the output file from SPSS or STATA exercise/assignment (to be provided later). The exercise will be used to give you some important practice in how to develop a quantitative survey instrument and/or analyse data or results, and interpret them (to include a discussion of your findings). More information will be provided in class and on the MyUni website.
Due: May 13, 2014 in class.
Research Proposal Presentation (25%):
All research students are required to present their research proposal to the school at the end of 1st semester.
This is scheduled to take place during the week of June 02, 2014 (part-time students; at the end of the year).
The main purpose is to get valuable feedback and suggestions for improvements to your proposal and study from staff.
Assessment will be based on:
1. Quality of brief literature review
2. Development and justification of the research question
3. Identification and justification for the research propositions/hypotheses
4. Explanation and appropriateness of the data collection/ analysis methods
5. Quality of discussion/questions generated
6. Quality of presentation/communication skills
Research Proposal (45%):
The written proposal is the culmination of your work in this course and provides the basis for your study and the resulting thesis. This document will be assessed on:
1. Adequate assessment of the literature
2. Clear identification and justification of research problem
3. Clear identification of underpinning theoretical or conceptual framework
4. Testability and clarity of hypotheses
5. Justification of research design and proposed methodology
6. Proposed analytical methods
7. Research budget and justification
8. Quality of written presentation (referencing, grammar, punctuation and clarity)
For the purposes of this course, this document is expected to be no more than 25 pages (not including references), and follow the “Document Guidelines.”
Due: June 11, 2013 by 5:00 pm.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
- Academic Support with Maths
- Academic Support with writing and speaking skills
- Student Life Counselling Support - Personal counselling for issues affecting study
- International Student Support
- AUU Student Care - Advocacy, confidential counselling, welfare support and advice
- Students with a Disability - Alternative academic arrangements
- Reasonable Adjustments to Teaching & Assessment for Students with a Disability Policy
- LinkedIn Learning
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangement Policy
- Academic Honesty Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.