TECHCOMM 3001NA - New Venture Planning

Ngee Ann Academy - Quadmester 3 - 2015

Project management principles and practice; foresight and forecasting methodologies; types of business plans and their uses; financial, marketing and operational aspects of an innovation plan; strategic analysis of innovation and identification of opportunities.

  • General Course Information
    Course Details
    Course Code TECHCOMM 3001NA
    Course New Venture Planning
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 3
    Level Undergraduate
    Location/s Ngee Ann Academy
    Units 3
    Course Description Project management principles and practice; foresight and forecasting methodologies; types of business plans and their uses; financial, marketing and operational aspects of an innovation plan; strategic analysis of innovation and identification of opportunities.
    Course Staff

    Course Coordinator: Dr Gary Hancock

    Name: Matthew McKinlay

    Short Bio: Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in Australia, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK).


    Phone: +61 8 8313 7422
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Singapore timetable

    Opening intensive:

    Friday 24 July 2015 7pm-10pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Saturday 25 July 2015 1pm-8pm
    Sunday 26 July 2015 9am-4pm

    Closing intensive:

    Friday 11 September 2015 7pm-10pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Saturday 12 September 2015 1pm-8pm
    Sunday 13 September 2015 9am-4pm
  • Learning Outcomes
    Course Learning Outcomes
    1 Understand how to develop a strategic business plan
    2 Develop their own effective strategic business plan
    3 Know how to communicate their business plan effectively to financiers and other stakeholders
    4 Understand the pros and cons of developing a business plan
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1-4
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2,3
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 2,4
    Skills of a high order in interpersonal understanding, teamwork and communication. 2,3
    A proficiency in the appropriate use of contemporary technologies. 1-4
  • Learning Resources
    Required Resources
    Text book:
    No Text book required.

    Students will have access to a comprehensive set of entrepreneurship and business plan readings (and business plan case example):

    Lindsay, Noel, Craig, Justin, and Geronimos, Gail (2009). Business Planning for Entrepreneurs, Module 2, Authors Academic Publishing, Corvallis, USA. (Handout)

    Timmons, Jeffry A. and Spinelli, Stephen Jr. (2009). New Venture Creation: Entrepreneurship for the 21st Century, 8th edition. McGraw-Hill Irwin, Boston. Chapter 3 (Handout)

    Lindsay, Noel (2010). Business Plan Template. (Handout)

    2MBA Business Plan (Handout) – Students should read this in advance and be prepared to discuss this business plan in class

    Bell, Gordon and Mason, Heidi, Bell-Mason Diagnostic, Chapter 10. (Handout)

    Lindsay, Noel (2010). Common Financial Ratio Formulae (Handout)
    Recommended Resources
    Though not compulsory, students may wish to have a look at the following entrepreneurship texts:

    Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2010). Entrepreneurship, 8th Edition. McGraw-Hill Irwin, Boston

    Students are also encouraged to review some of the following to supplement their knowledge:

    Business plan books that are widely available

    Entrepreneur/venture capitalist media sites such as,, and

    Scholarly entrepreneurship journals including Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, Venture Capital, and Family Business Review where you will find the latest in what is happening in international entrepreneurship research.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: 
    From this link, you are able to access the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see:
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary
    Learning Activites Summary
    Content Readings/Activities

    Course overview


    Review of the entrepreneurial process

    Ch 3 Timmons & Spinelli Handout

    Activity: Short presentation on your strengths (and weaknesses) and how these will be important to the team in developing a business plan
    2 Overview of the business plan and the business planning process

    Critique of a business plan

    Team formation
    Discussion of the business idea for this course
    Business Planning for Entrepreneurs (Lindsay, Craig and Geronimos 2009)

    Activity: Critique of the 2MBA business plan

    Activity: Critique of the 2MBA business plan presentation

    Activity: Class forms into teams to discuss project and member responsibilities
    3 The process forward for managing the project Activity: Presentation of A3 business plan critique

    Activity: Development of work plan and work on developing business plan
    4 Financial pro formas Examination Test

    Activity: Students present an overview of their business plan progress and discuss challenges encountered

    Activity: Work on developing plan
    5 Presenting your business plan Activity: Work on developing business plan

    Activity: Poster plan presentation in class

    Activity: Critique the two other reports (individually)

    Activity: Prepare questions for the two other teams (as a team)
    6 Presentations Activity: Oral presentation (each person in the team must present) with other students testing the depth of knowledge of the presenters via asking searching questions
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Examination Test 1 hour (see below) 25% see MyUni 1,4
    2 Written Business Plan – Group Assignment Three A3 page poster plan,
    4,500 words max
    30% see MyUni 2
    3 Oral Presentation of Business Plan 15 min presentation
    plus 10-15 Q&A
    15% see MyUni 3
    4 Critique of two business plans 1000 words max 10% see MyUni 1,3,4
    5 Reflective Learning Log 1.000 words max 10% see MyUni 1,2,3,4
    6 Class Participation See below 10% Throughout course 1,2,3,4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    See MyUni
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions:

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.