MDIA 1004 - Broadcast: Television & Radio

North Terrace Campus - Semester 2 - 2015

This course examines the history and contemporary forms of broadcast television and radio, and develops an understanding of the impact of digitization, which students gained in the introductory media course, Digital Revolutions. It compares public, commercial, and community models of broadcast media organisations by examining ownership and the range of audiences, styles, formats and the content typical of each institution. National broadcast regulation and policy-making is considered in relation to the forming or sustaining of communities. The course considers the production, reception and distribution of broadcast content, nationally, and globally with reference to format trade. Cable, TiVo, MTV and JTV are discussed. Celebrity-based programming and genre traditions, such as reality television, live radio talkback, news, documentary, sitcom, sports, drama and games are studied as ways of understanding the mobilisation of audience share, content flows, and revenue. Students may take a practical option- writing for a television or radio genre- as part of their assessment.

  • General Course Information
    Course Details
    Course Code MDIA 1004
    Course Broadcast: Television & Radio
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Restrictions Available to BMedia students only
    Course Description This course examines the history and contemporary forms of broadcast television and radio, and develops an understanding of the impact of digitization, which students gained in the introductory media course, Digital Revolutions. It compares public, commercial, and community models of broadcast media organisations by examining ownership and the range of audiences, styles, formats and the content typical of each institution. National broadcast regulation and policy-making is considered in relation to the forming or sustaining of communities. The course considers the production, reception and distribution of broadcast content, nationally, and globally with reference to format trade. Cable, TiVo, MTV and JTV are discussed. Celebrity-based programming and genre traditions, such as reality television, live radio talkback, news, documentary, sitcom, sports, drama and games are studied as ways of understanding the mobilisation of audience share, content flows, and revenue. Students may take a practical option- writing for a television or radio genre- as part of their assessment.
    Course Staff

    Course Coordinator: Associate Professor Peter Pugsley

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    Upon successful completion of this course students will have:

    1. Been introduced to academic approaches to broadcast television and radio. 

    2. Gained familiarity with traditions of broadcast studies including the key literature and language used. 

    3. Developed a historical and critical orientation to studies of contemporary television and radio institutions – providing understandings of the origins and legacies of antecedents like the telegraph, film and photography. 

    4. Been prepared for upper level studies through the development of core study skills (critical reading and research) and knowledge of key concepts such as mass media technologies, sound and vision, national regulation, policy, mediation, genres and global format trade.

    5. Developed scholarly research and writing skills (including essay and script writing), policy and analysis techniques.

    6. Demonstrate competence in reading relevant academic literature and in reflecting critically on that body of literature. 

    7. Demonstrate conformity to appropriate forms of written presentation in academic work. 

    8. Demonstrate a general awareness of the role of broadcast television and radio in understanding social life.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 8
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2, 4
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 4, 5
    Skills of a high order in interpersonal understanding, teamwork and communication. 6, 7
    A proficiency in the appropriate use of contemporary technologies. 5
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 3, 8
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 5, 7, 8
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 3, 5, 8
  • Learning Resources
    Required Resources
    The required readings for each week are all included in the Course Reader available from the ICC. Any additional readings will be available electronically via the MyUni course site. You need to read the relevant sections each week before the lectures and tutorials. You must always bring your Course Reader to tutorials.
    Recommended Resources
    Any additional materials will be posted on MyUni.
    Online Learning
    Students will be expected to utilise facilities in MyUni to keep informed of the course and its activities. All assignment submissions to be as PDF documents submitted electronically through MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Lectures supported by problem-solving and analytic tutorials that develop material covered in lectures plus tutorial readings from the Course Reader
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    1 x 2-hour lecture (or equivalent) per week 24 hours per semester
    1 x 1-hour tutorial (or equivalent) per week 12 hours per semester
    4 hours assignment preparation per week 48 hours per semester
    3 hours tutorial preparation per week 36 hours per semester
    3 hours reading per week 36 hours per semester
    TOTAL WORKLOAD 156 hours per semester
    Learning Activities Summary
    Schedule
    Week 1 Introduction
    Week 2 Historical development of broadcast TV and radio
    Week 3 The broadcast audience
    Week 4 Alternative broadcasting
    Week 5 Global/local broadcasting
    Week 6 Moral debates and celebrity culture
    Week 7 Genre traditions
    Week 8 Representation and identity in sitcoms
    Week 9 Writing for broadcast
    Week 10 From drama to dramedy
    Week 11 Identity, shame and the future of reality TV
    Week 12 Conclusions: overview and further reading
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Participation and Attendance (10%)
    Continuous assessment from Week 1
    Formative assessment.

    First Assignment
    Reflective writing task - Media log (20%) 
    Summative assessment.

    Writing skills-based assignments
    Critical Listening & Viewing + MyWriting Lab
    (worth up to 30%) 
    Summative assessment.

    Essay or script assignment  (up to 40%) 
    Summative assessment.
    Assessment Related Requirements
    Students must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.
    Assessment Detail
    1. Participation and attendance. A continuous assessment of active participation in lectures and tutorials.

    2. First Assignment: Media Log

    A critical reflection of your broadcast consumption.

    Students will receive assignment feedback and comments and their grade via a completed Assignment Rubric. The rubric template is available on MyUni and students encouraged to consult this while completing their assignment.

    3. Second Assignment: Critical Listening/Viewing

    A written critique of a radio program or podcast and a television program.

    Note: One of these critiques must be from a commercial or public broadcaster, and one must be from a community broadcaster. (e.g. 1 program from ABC TV, and 1 from Radio Adelaide).
    Every student will be provided with a copy of the assessment rubric informing them of how their work was assessed, but further comments will only be given if this is specifically requested.


    4. Major Assignment: Script or Essay

    Choose to write a TV or radio script in a particular genre as explored in the course, or write a critical academic essay on a topic provided.
    Submission
    All assignments to be submitted electronically as PDF files through the Broadcast TV & Radio page on MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.