Program Director Contact Details:
Innovation and Entrepreneurship (PG)
Name: Dr Allan O’Connor
Email: allan.oconnor@adelaide.edu.au
Phone: +61 8 8313 0188

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Pitcher Partners – Trimester 2

Teaching Staff
Name: Dr Andy Aylesworth

Short Bio:
Dr. Andy Aylesworth is an Associate Professor of Marketing at Bentley University.  He has been teaching at Bentley since 1994.  Prior to earning an MBA and Ph.D. in Marketing from Indiana University, he was an account executive at Saffer Advertising in Chicago.  His primary teaching interests are Creativity, Advertising, Marketing Communication and Promotion, and Marketing Fundamentals.  His current research interests include enhancing creativity in business and the classroom and improving marketing and business pedagogy.  He has trained in the techniques of improvisational comedy and performed in several Boston area shows, and strives to use these techniques to improve the business skills of his students.  Professor Aylesworth has been published in the Journal of Marketing Education, Journal of Advertising, Journal of Business Research, and Advances in Consumer Research.

Email: aaylesworth@bentley.edu

Class Dates:

Day 1 – Friday 12 June 2015	1pm-8pm	Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
Day 2 – Saturday 13 June 2015	9am-4pm
Day 3 – Wednesday 17 June 2015	11am-6pm
Day 4 – Friday 19 June 2015	1pm-8pm
Day 5 – Saturday 20 June 2015	9am-4pm

1	Understand the nature of creativity and innovation
2	Explore, develop and demonstrate their creativity
3	Identify ways of eliminating barriers to creativity
4	Identify ways to turn creativity into insights, ideas, opportunities and action
5	Understand how to bring creativity and innovation into an organisation
6	Understand how to manage creativity and innovation in an organisational context

Text book:
No text required

Readings are available through MyUni:
Please make sure you come to class having read the material for that day listed below.

Friday, June 12
Course Outline, Academic Journal Article Assignment, Book Review Assignment, Creative Interview Assignment and Final Project Assignment

Kao, John J. (1991), “Introduction to Managing Creativity,” pp 14-25, in Managing Creativity, Prentice Hall: Englewood Cliffs, NJ.

Keefe, Joseph A. (2003), “Everyone Improvises – They Just Don’t Always Know it,” Chapter 1 in Improv Yourself: Business Spontaneity at the Speed of Thought, Wiley: Hoboken, NJ

Keefe, Joseph A. (2003), “What (the Heck) is Improvisation (Anyway)?” Chapter 2 in Improv Yourself: Business Spontaneity at the Speed of Thought, Wiley: Hoboken, NJ

Kaufman, James C. and John Baer (2012), “Beyond New and Appropriate: Who Decides What is Creative?” Creativity Research Journal, 24(1), 83-91, 2012.

Mumford, Michael D. (2003), “Where Have We Been, Where Are We Going? Taking Stock in Creativity Research,” Creativity Research Journal, 15 (2 and 3), 107-120

Saturday, June 13
Lubart, Todd I. (2000-2001), “Models of the Creative Process: Past, Present and Future,” Creativity Research Journal, 13 (3 and 4), 295-308

Mitchell, Jordan and Rama Velamuri (2007), “Camper: Imagination is not Expensive,” Harvard Business Publishing Case

Gallate, Jason, Cara Wong, Sophie Ellwood, R. W. Roring and Allan Snyder (2012), "Creative People Use Nonconscious Processes To Their Advantage." Creativity Research Journal 24 (2/3), 146-151

Davis, Gary A. (2011), “Barriers to Creativity and Creative Attitudes” in Encyclopedia of Creativity (Volume 1), Mark A. Runco and Steven R. Protzker (eds.), Academic Press: San Diego, CA, pp. 115-121

Ray, Michael and Rochelle Myers (1986), “Destroy Judgment, Create Curiosity” in Creativity in Business (Chapter 3), Doubleday: New York, pp. 39-64

Wednesday, June 17
Frost, Maya Talisman (2008) “Becoming Radiant: Mind Mapping For Creativity” available at www.mind-mapping.org/mindmapping-and-creativity/mindmapping-for-creativity.html, accessed March 2015

Amabile, Teresa M., Constance N. Hadley and Steven J. Kramer (2002) “Creativity Under the Gun,” Harvard Business Review

Amabile, Teresa M. and Yana Litovsky (2008) “Creativity Under the Gun at Litmus Corporation,” Harvard Business Publishing Case

Brown, Tim, (2008), “Design Thinking,” Harvard Business Review, 86 (6), 84-92

Thomke, Stefan and Barbara Feinberg (2012) “Design Thinking and Innovation at Apple,” Harvard Business Publishing Case

Johansson-Sköldberg, Ulla, Jill Woodilla, and Mehves Çetinkaya. "Design Thinking: Past, Present And Possible Futures." Creativity & Innovation Management 22.2 (2013): 121-146

Friday, June 19
Harvard Business Essentials (2003) “Enhancing Creativity: Enriching the Organization and Workplace,” Guide to Managing Creativity and Innovation, Chapter 7, Harvard Business School Press

Amabile, Teresa (2008), “Creativity and the Role of the Leader,” Harvard Business Review, 86 (10), 100-109

Amabile, Teresa (1998), “How to Kill Creativity,” Harvard Business Review, 76 (5), 76-87

Amabile, Teresa M. and Elizabeth A Schatzel (2007), “The Lumen and Absorb Teams as Crutchfield Chemical Engineering,” Harvard Business Publishing Case

Catmull, Ed (2008), “How Pixar Fosters Collective Creativity,” Harvard Business Review, 86 (9), 64-72

Prats, M. Julia, Javier Quintanilla and Jordan Mitchell (2008), “elBulli’s Magic Recipe,” Harvard Business School Case

Saturday, June 20
Hung, Kineta and Monica Park (2006), “Creative Advertising: Sunday Communications Ltd.”, Harvard Business School Press Case

Csikszentmihalyi, Mihaly (1996), “The Flow of Creativity,” Chapter Five in Creativity: Flow and the Psychology of Discovery and Invention, Harper Collins: New York

Friday, June 12
Batey, Mark (2012) “The Measurement of Creativity: From Definitional Consensus to the Introduction of a New Heuristic Framework”, Creativity Research Journal, 24:1, 55-65

Cropley, Arthur (2006), “In Praise of Convergent Thinking,” Creativity Research Journal, 18 (3), 391-404

Petocz, Peter, Anna Reid and Paul Taylor (2009), “Thinking Outside the Square: Business Students’ Conceptions of Creativity,” Creativity Research Journal, 21 (4), 409-416

Saturday, June 13
Tassoul, Marc and Jan Buijs (2007), “Clustering: An Essential Step from Diverging to Converging,” Creativity and Innovation Management, 16 (1), 16-26

Reiter-Palmon, R. (2011), “Problem Finding” in Encyclopedia of Creativity (Volume 2), Mark A. Runco and Steven R. Protzker (eds.), Academic Press: San Diego, CA, pp. 250-253

O’Quin, Karen and Peter Derks (2011), “Humor” in Encyclopedia of Creativity (Volume 1), Mark A. Runco and Steven R. Protzker (eds.), Academic Press: San Diego, CA, pp. 628-635

Nęcka, E. (2011), “Insight” in Encyclopedia of Creativity (Volume 2), Mark A. Runco and Steven R. Protzker (eds.), Academic Press: San Diego, CA, pp. 667-672

Wednesday, June 17
Ray, Michael and Rochelle Myers (1986), “If at First You Don’t Succeed, Surrender” in Creativity in Business (Chapter 2), Doubleday: New York, pp. 13-38 (Note: I read this with a large grain of salt)

Friday, June 19
Harms, Rainer and Karen van der Zee (2013), “Interview: Paul Paulus on Group Creativity,” Creativity & Innovation Management, 22 (1), p. 96-99.

Florida, Richard and Jim Goodnight (2005), “Managing for Creativity,” Harvard Business Review, 83 (7/8), p. 124-131

Amabile, Teresa, Sigal Barsade, Jennifer Mueller and Barry Staw (2006), “Emotion and Creativity at Work.” Rotman Magazine, Spring/Summer, 39-43

Sutton, Robert (2001), “The Weird Rules of Creativity,” Harvard Business Review, 79 (8), 94-103

O'Connor, Gina Colarelli, Andrew Corbett, Ron Pierantozzi (2009), Create Three Distinct Career Paths for Innovators,” Harvard Business Review,  87 (12), 78-79

Dyer, Jeffrey H., Hal B. Gregersen, Clayton M. Christensen (2011), “The DNA of the World's Most Innovative Companies: How Does Your Company Stack Up?” Harvard Business Review Press

Saturday, June 20
Vanden Bergh, Bruce and Mark Stuhlfaut (2006), “Is Advertising Creativity Primarily an Individual or Social Process?” Mass Communication and Society, 9 (4), 373-397

Kanter, Rosabeth Moss (2006), “Innovation: The Classic Traps,” Harvard Business Review

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
From this link, you are able to access the Library's electronic resources.

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Pre-Session Assignment:

1	Complete the Required Readings Assigned for Friday 12 June
2	Identify one problem from your work, organization or personal life that you would like a creative solution to. We often need problems to practice on, and I will identify problems (anonymously) from this pool that are appropriate.
3	Choose a book to review (see Book Review Assignment for suggestions or pick your own “Creativity” book and run it by me for approval).

Friday 12 June

Time	Content/Activites
1:00-2:45	Introduction Course Philosophy Definition of Creativity
2:45-3:00	Break Assignment: Have fun.
3:00-4:45	Definition of Creativity Divergent and Convergent Thinking
4:45-5:00	Break Assignment: Have fun. Discuss Flowers are Red and the instructor’s singing ability
5:00-6:30	The Four Ps Theories and Models of Creativity
6:30-7:15	Dinner Break Assignment: Have fun. Solve the education crisis.
7:15-8:00	Daily Debrief: Discussion Questions 1.    Now do you think you are creative?  What changed? 2.    What is creative about the Picasso or Malevich paintings?  What isn’t? 3.    What about the “Press” at Pitcher enhances or detracts from creativity? 4.    What can build the trust necessary to creativity in your organization? 5.    Identify some “old tasks” (i.e., “that’s how we’ve always done it”).

Overnight Assignments:

1	Complete the Required Readings Assigned for June 13. For Camper, consider the following questions: a.    Why has Camper been successful? b.    How would you define the Camper identity? c.    To what extent has Terenci contributed to Camper’s identity? d.    What do you suppose Pere means when he talks about the notion of imagination? e.    How can they respond to future challenges?
2	Prepare Final Project Proposal
3	Identify the most creative person you know (besides yourself). Why do you think this person is creative? (No need for a written answer)
4	Identify one type of “everyday” creativity that you can accomplish in the next two days.

Saturday 13 June

Time	Content/Activites
9:00-10:45	The Creative Process
10:45-11:00	Break Assignment: Have fun. Bisociate some things.
11:00-12:30	Problem Definition Humor and Insight
12:30-1:15	Lunch Break Assignment: Have fun. Discuss your favorite comedian, TV show, book, movie, etc.
1:15-3:00	Barriers to Creativity
3:00-3:15	Break Assignment: Have fun. Discuss one “rule” at Pitcher that you wish would go away.
3:15-4:00	Daily Debrief: Discussion Questions 1.    What is the most important stage in the Creative Process? 2.    How do you recognize “dumb” questions that will lead to insight? 3.    Why is that when you try to explain humor, it’s no longer funny? 4.    What makes “play” fun? 5.    How does the man get out of the room? What’s the second right answer? 6.    Think of a Proverb (e.g., “A bird in the hand is worth two in the bush” but not that one).  Reverse it and discuss the meaning.

Overnight Assignments:

1	Complete the Required Readings Assigned for June 17 a.    For the Litmus case: you are Stanley Carmine.  What problem are you facing, and how are you going to approach it?
2	Complete Academic Journal Assignment
3	Complete Creative Interview Assignment
4	Compete Short Story Assignment
5	Make a mistake.

Wednesday 17 June

Time	Content/Activites
11:00-1:00	Individual Creativity
1:00-1:15	Break Assignment: Have fun. Draw another picture.
1:15-3:00	Creativity on the Fly
3:00-3:15	Break Assignment: Have fun. Surrender to whatever happens.
3:15-4:30	Design Thinking/Design Doing
4:30-4:45	Break Assignment: Have fun. Discuss a “pain point” you wish someone would fix.
4:45-5:30	Design Thinking/Design Doing (continued)
5:30-6:00	Daily Debrief: Discussion Questions 1.    What makes something easy, effortless and/or enjoyable?  How does that apply to creativity? 2.    Why is surrendering so difficult? 3.    Do you really need a deadline looming to do your best work? 4.    How can you “be in the moment”? 5.    What types of days do you usually have?  How can you make them into the types of days you want to have? 6.    Why has “Design Thinking” become such a hot topic recently?

Overnight Assignments:

1	Complete the Required Readings Assigned for June 19 a.    For the Crutchfield case: Develop one concrete method of getting the Absorb Team up to speed. b.    For elBulli case: how did Adrià instill creativity in the organization? In what areas of the business was he most innovative?
2	Complete Book Review Assignment
3	Complete Academic Journal Assignment Comment
4	Complete Creativity Interview Assignment Comment

Friday 19 June

Time	Content/Activites
1:00-3:00	Team Creativity
3:00-3:15	Break Assignment: Have fun. Have some conflict.
3:15-4:45	Organizational Creativity
4:45-5:00	Break Assignment: Have fun. Take a risk.
5:00-6:45	Managing for Creativity
6:45-7:30	Dinner Break Assignment: Have fun. Brainstorm what to do over the weekend.
7:30-8:00	Daily Debrief: Discussion Questions 1.    Where else can you apply “yes, and”? 2.    How can you build some “decentralization” into a centralized organization, without changing the structure of the organization? 3.    Why might brainstorming not lead to the most creative answer? 4.    What aspects of Pixar can be imported to Pitcher?

Overnight Assignments:

1	Complete the Required Readings Assigned for June 20
2	Complete the presentation for the Final Project
3	Brainstorm some good opening lines for “Three Line Scenes.”
4	Complete Book Review Assignment Comment

Saturday 20 June

Time	Content/Activites
9:00-10:45	Application: Applying Creativity to Marketing Moving from Creativity to Innovation
10:45-11:00	Break Assignment: Have fun. Discuss your favorite ads.
11:00-1:00	Project Presentations
1:00-1:45	Lunch Break Assignment: Have fun. What were your favorite presentations?
1:45-3:15	Class Debrief Creativity Assessment
3:15-4:00	Final Comments, Questions and Farewells

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Nightly Journal	Discussed in class	2%	12/06/2015 13/06/2015 17/06/2015 19/06/2015	2
2	Creative assessments	See Grading Guidelines in MyUni	18%	During intensive	1-6
3	Project	Proposal: < 400 words Essay: 1000-4000 words Presentation: 10 minutes	30%	15/06/2015 23/06/2015 22/06/2015	1-4
4	Design 5K	Proposal: < 200 words Essay: 1000-4000 words	50%	23/06/2015 07/07/2015	1-6
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners

In order to pass the class you must:
•    Have no more than two (2) excused absences.
•    Come to class having read the material.
•    Participate in the in class activities.
•    Complete the Final Project and the Design 5K

See Gradings Guidelines in MyUni under Course Information for points allocation

Assessment 1: Nightly Journals (Individual)
Weighting: 2% maximum
Submission Details: Online through MyUni

Task:
The topics for each journal will be decided at the end of each class (14, 15, 19, 21 June) and is due before the following class. The topic will be based on discussions during that class, so will vary.

Length and Presentation:
The lecturer will discuss this in class

Criteria by which your assessment will be marked:

• Evidence of thought and effort
• You must complete at least two of these (failure to do so will result in subtracting ten points for each one less than two)
• Late submissions receive half points.

Assessment 2: Creative assessments (Individual)
Weighting: 18% in total
Submission Details: SomeOnline through MyUni, Some in class

Task:
These assessments are not compulsory but will add to your understanding of the topics covered in class discussions and in the main assessments of the Project and Design 5K.

However the comments to them do have a compulsory aspect.

Assessments include: Creative interviews, Book Reviews and Academic Journal Report.

Comments to these 3 types of submissions do have a compulory aspect with at least one comment to a Creative Interview, Book Review and Academic Journal Report.

Length and Presentation:
These vary from brief for a proposal to many pages for essays.
The number of words written is not as important as the content; where creativity and fun is the intent of this course. This will be explained further in class.

Criteria by which your assessment will be marked:

• Evidence of thought and effort
• You must complete at least one comment to a Creative Interview, Book Review and Academic Journal Report (failure to do will result in subtracting ten points)

Assessment 3:Project (Individual)
Weighting: 30%
Submission Details: In class andOnline through MyUni

Task:
Show me your creativity: Ambiguous problems lead to creative solutions, and one thing that most creative people have in common is tolerance for ambiguity. This is an ambiguous assignment, on purpose, to give you the freedom to be creative. Do something creative, and tell me about it. (See Term Project.docx in Assessments section of MyUni for full details)

Length and Presentation:
Proposal: up to 1 page (approx. 400 words)
Essay: can be from 2-10 pages
Presentation: 10 minutes

Criteria by which your assessment will be marked:

• Evidence of thought and effort
• You must complete one project. Failure to do so will result in failure of the class.

Assessment 4: Design 5K (Individual)
Weighting: 50%
Submission Details: Online through MyUni

Task:
Gather a team from your coworkers: identify a problem facing your firm, generate multiple solutions to the problem, converge upon one solution, evaluate the solution and potential problems with it, and reflect on the process.

Length and Presentation:
Proposal: 2-3 sentences
Essay: 2-10 pages

Criteria by which your assessment will be marked:

• Evidence of creativity and process leadership
• You must complete this assignment. Failure to do so will result in failure of the class.

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.