COMMGMT 3501 - Strategic Management III
North Terrace Campus - Semester 2 - 2017
General Course Information
Course Code COMMGMT 3501 Course Strategic Management III Coordinating Unit Business School Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites COMMGMT 2502 Incompatible COMMGMT 3510 Assumed Knowledge 48 units of program attempted and passed Course Description This course addresses the strategic management of organisations, including the formulation of longer term strategic directions, the planning of objectives and supporting strategies, and the control of strategic implementation. It provides students with an understanding of the approaches and tools for planning and controlling strategy at the organisation and sub-unit levels, as well as experience in case analysis and practical application of planning and control skills. Topics include evaluating the strategic environment, industry and competitive analysis, formulating mission and setting objectives, strategy selection and implementation, and strategic control. Also considered are specialist issues in strategic management such as technology and not-for-profit organisation management, corporate social responsibility and environmental strategies.
Course Coordinator: Dr Lisa DanielDr Lisa Daniel
Room: 10-34, 10 Pulteney Street, Adelaide 5005 SA
Telephone: +61 8 8313 3105
The full timetable of all activities for this course can be accessed from Course Planner.Weekly lectures begin Tuesday, July 26 from 11 am till 1 pm.
Tutorial sessions commence week 2.
Course Learning Outcomes
On successful completion of this course students will be able to:
1. Critically analyse the internal and external environments in which businesses operate and assess their significance for strategic planning.
2. Apply understanding fo the theories, concepts and tools that support strategic management in organizations.
3. Individually and collaboratively evaluate and synthesise information and existing knowledge from numerous sources and experiences.
4. Apply appropriate tools, theorieis and concepts to analyse strategic issues in organizationas and to develop strategies for implementation.
5. Participate constructively in team situations to complete shared taskes and meet agreed deadlines.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
2 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
3 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
Online LearningMyUni is used extensively in this course for announcements, assignment submission and assessment advice. Please ensure you have access to MyUni BEFORE lectures begin.
Learning & Teaching Activities
Learning & Teaching ModesThis course delivers all critical material in a 2 hour lecture each week of the semester.
Tutorial sessions run for an hour each week provide an opportunity for students to workshop concepts, theories, tools and models to advance their understanding through questions, discussions and presentations.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.At least 3 hours of study time is required for each lecture, over and above the contact hours of the lecture and tutorial/workshops in each intensive. This expectation is considered to provide the level of study required in order to achieve an effective understanding of the course material.
Learning Activities Summary
Teaching & Learning Activities Related Learning Outcomes Pre-reading of text for lecture 1 Participation in flipped classroom discussions 2
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryNOTE: The information below will be reviewed and updated for 2017.
To ensure students passing this course have a reasonable understanding in strategic management this course has been structured to provide the maximum learning opportunities through assessment tasks.
• Annotated Bibliography (20%) Prepare an annotated bibliography from the academic papers read prior to and discussed in the tutorials. Details and papers to follow on MyUni.
• Tutorial Attendance and Presentations (20% - 2 x 10%) You will be required to present your review of one of the papers you critiqued in the tutorials.
• Organisational Analysis & Strategic Direction Assignment GROUP Case Study Assignment (30%) requires you to a) undertake a strategic analysis and b) prepare a strategic plan for an Adelaide based small-medium business of your choice (Do not use a franchise). You are required to use concepts and tools from the course in your work.
• Final EXAM (30%) assesses the students’ ability to recognise correct information and demonstrate understanding of course material.
Assessment Task Due Date/ Week Weighting Length Learning Outcomes Discussion board posts (individual) Week 8 20% TBA 1,6 Case study analysis and presentation (group work) Week 9 30% 5 pages 2,3 Final Exam Week 15 50% N/A 4,5 Total 100%
Assessment Detail• Annotated Bibliography (20%) You are required to prepare an annotated bibliography from one set of academic papers discussed in the tutorials, detailed as follows. Which set you select is your choice but you must submit on the appropriate date or late penalties will apply and a score of zero may result. Must be submitted via MyUni.
The sets of academic papers are;
1. Analysis - 4 papers (4 pages limit) DUE Friday September 4, midnight.
2. Planning – 3 papers (3 pages limit) DUE Friday September 25, midnight.
3. Implementation and Feedback (3 pages limit) – 3 papers Friday October 6, midnight.
• Tutorial questions and presentations (20% - 2 x 10% for each presentation). You are required to read and review the academic paper prescribed for each tutorial and come prepared to discuss and present that critique.
In keeping with the small group discovery learning experience, you will be put into groups in the tutorials for further discussion of the paper (20 minutes). In your group discussions you should develop the a comprehensive critique from everyone’s contributions for the presentation. Your critique must be explain the benefits and contributions of the paper to the strategic management and competitive advantage of the firm. Four or five students will be randomly selected each tutorial to present their critique answer to the class (5 minute presentations) which will be marked according to the table below.
Presentation assessment criteria and marking distribution will be as follows;
Academic Content 2% Organisation and Logic 2% Intelligent Expression 2% Constructive Critique 2% Presentation Clarity 2%
• Organisational Analysis & Strategic Direction Assignment (30%) – GROUP Case Study Assignment (groups of 3) Must be submitted via MyUni. DUE midnight Sunday, 11th October.
This assignment requires you to a) undertake a strategic organisational analysis and b) consider a constructive strategic direction for an Adelaide small-medium business (50-250 employees) of your choice. Franchises are not aceptable SME's for this assignment – if you are unsure check with your tutor or the lecturer. If you do a franchise you will have to repeat the assignment with another business and you will incur any late penalty associated with the revised submission. You must explain the strategic advantage that could be achieved (direction) with respect to the organisations strategic position (analysis).
If you know or are familiar with a business, organisation or company, you may wish to approach them and ask if they are agreeable to their firm being the subject of your strategic management assignment.
You can use internet resources about your selected company to support your investigation.
Alternatively you can identify an existing business and make a sensible assessments based on your observations and other available business information and resources.
Make sure you note ALL your sources (both academic and business) and the source details in your reference list. You are required to have at least 5 academic references for each part of the assignment i.e. analysis and direction. Begin your reports with an executive summary (1 page or less) explaining concisely what you found that is important and why. Justification of these in your assignment is essential.
Put any detailed analysis and tables in the appendix and only report key points, strategic issues and justifications that you have drawn from those assessments in your assignment proper.
Organisational analysis (5 pages)
- Analyse the company’s current strategic position (where are we now?)
- A full internal and external analysis is required
- Discuss the important issues covered in lectures 2-5 i.e. environment, capabilities, purpose, culture & history, leadership.
- You are required to have at least 5 academic references.
- You must a) assess these issues with respect to your organisation and b) justify why they are important with respect to their implications for your business’ strategy i.e. you must report on their situation and what is strategically significant about the situation.
Strategic direction and advantage (5 pages)
- Prepare a strategic plan detailing where you think the company should be heading and why (where do we want to be?)
- This should be prepared with respect to your preceding analysis and justification.
- On that basis consider how your business could advance, reinforce or develop to build its strategic advantage.
- Use tools that aid strategic positioning and direction as covered in lectures 2-6, 8 as applicable.
- You need to explain and justify how your direction and ideas for advantage are consistent with your businesses existing strengths and current opportunities and its established overarching objectives.
- You need to explain how you believe the organisation can manage threats and address its weaknesses.
- Prepare your report with your suggested plans, associated goals and strategic justification.
- Justification for your plans and direction using corporate information and material taught in the course is ESSENTIAL.
- Use academic and company references where appropriate. You are required to have at least 5 academic references.
• Final Exam – (30%) Essay questions will require students to synthesis material from all the lectures across the course to provide integrated answers.
Submission• All submissions MUST be in WORD.docx, 12pt Arial, 1.5 spacing, 2.5 cm margins.
• References, appendices, executive summary and cover pages are not included in the page limit.
• Over limit material will not be read or assessed.
• Assignments submitted without student name or number on the documents will automatically lose 10% of their final assignment grade.
Late Assignment Submission - If you require an extension you need to get permission before the due date, as assessment requirements are known from the start of the semester.
Requests and approvals for extensions must be given in writing (or email) from your tutor or the lecture.
Any late assignments without extensions will accrue late marks at the rate of 10% of the final grade per day including students whose assignments are late because they have failed to submit via the appropriate method.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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