MARKETNG 3500 - Marketing Communications III
North Terrace Campus - Summer - 2015
General Course Information
Course Code MARKETNG 3500 Course Marketing Communications III Coordinating Unit Adelaide Business School Term Summer Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Incompatible WINEMKTG 3502WT or WINEMKTG 3502EX Course Description The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.
Course Coordinator: Dr Jasmina Ilicic
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesOn successful completion of this course, you will be able to:
1. Determine the role of marketing communications within the context of marketing strategies;
2. Apply theories to the development of marketing communications;
3. Evaluate marketing communication strategies;
4. Display critical thinking and problem solving skills;
5. Gain, evaluate, and synthesise information and existing knowledge from a number of sources and experiences;
6. Effectively articulate your specialised knowledge through an oral presentation; and
7. Prepare a professional, logical, and coherent IMC plan within a specific context.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, & 3 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 4, 5, 6, & 7 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 2, 3, 4, 5, 6, & 7 Skills of a high order in interpersonal understanding, teamwork and communication. 5 & 6 A proficiency in the appropriate use of contemporary technologies. 7 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1, 2, 3, & 4 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 4, 5, 6, & 7 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 6 & 7
Required ResourcesText Book:
Chitty, W., Luck, E., Barker, N., Valos, M., Shimp, T. and Andrews, J.C. (2015) Integrated Marketing Communications, 4th Asia Pacific Edition, Cengage Learning Australia.
Belch, G.E., and Belch, M.A. (2014), Advertising and Promotion: An Integrated Marketing Communications Perspective,
10th Edition, McGraw-Hill, Australia.
Clow, K.E., and Baack, D.E. (2014), Integrated Advertising, Promotion, and Marketing Communications, 6th Global Edition, Pearson, Australia.
Recommended ResourcesJournal of Advertising
Journal of Advertising Research
International Journal of Advertising
Journal of Promotion Management
Journal of Marketing Communications
Journal of Current Issues and Research in Advertising
Online LearningMyUni will be used in this course for:
- Lecture Slides available as PDFs
- AV Recording of the Lecture Sessions
- Submission of assignments
Learning & Teaching Activities
Learning & Teaching ModesThis course entails 2-hour face-to-face lectures and one 1-hour tutorial over two weeks in January.
Please attend the tutorial you are enrolled in. Attendance will be taken and participations marks will be allocated.
Lectures will commence on Monday 12th of January and conclude on Friday 23rd of January.Tutorials will commence Monday 12th of January and conclude on Friday 23rd of January. No classes are held on the weekend of the 17th of January and 18th of January.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.Students in this course are expected to attend all lectures and tutorials throughout the summer session.
Learning Activities SummaryTutorials are an important component of your learning in this course. The communication skills developed in tutorials by regularly and actively participating in discussions are considered to be most important by the Business School and are highly regarded by employers and professional bodies.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryStudents will be assessed through two in-class quizzes, a group case study presentation, IMC plan, peer assessment and tutorial participation.
Assessment Related Requirements· To gain a pass for this course, a mark of at least 45% must be obtained on the quizzes (in total), as well as a total of at least 50% overall. Students not achieving the minimum total quiz mark will be awarded no more than 49.
· All assignments are to be lodged by the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 10% of the mark given for each day, or part of a day, that it is late.
Assessment DetailDetail of the assessments will be provided in the Course Outline on MyUni.
- Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" at: http://www.adelaide.edu.au/student/exams/Medical_Compassionate_Application_Form_-_12_June_2013.pdf
- Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to: http://www.adelaide.edu.au/student/exam /Medical_Compassionate_Application_Form_-_12_June_2013.pdf
- Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted because of poor hand-writing.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Occupational Health and Safety Arrangements
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The School is committed to upholding the University’s Policy on Occupational Health and Safety (OH&S). All staff and students have a legal responsibility to act in the interests of themselves and others with respect to OH&S. To assist us, and to comply with your responsibilities, you are required to become informed about emergency evacuation procedures and the evacuation areas for the classes you attend.
Staff and students must leave the building via the fire stairs once the notice to evacuate has been given. The lifts should not be used. Those experiencing difficulties leaving the building should notify the floor warden. Staff and students may return to the building only after the Warden has granted permission.
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
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- Academic Progress by Coursework Students Policy
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- Coursework Academic Programs Policy
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- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
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