MARKETNG 3500 - Marketing Communications III

North Terrace Campus - Summer - 2015

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.

  • General Course Information
    Course Details
    Course Code MARKETNG 3500
    Course Marketing Communications III
    Coordinating Unit Adelaide Business School
    Term Summer
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Incompatible WINEMKTG 3502WT or WINEMKTG 3502EX
    Course Description The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.
    Course Staff

    Course Coordinator: Dr Jasmina Ilicic

    Lecturer in Charge: Dr Jasmina Ilicic
    Location: Room 10.16 Nexus 10 Building
    Telephone: 8313 0244
    Course Website:

    Ms. Rebecca Dolan:
    Mr. Ervin Sim:
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course, you will be able to:

    1. Determine the role of marketing communications within the context of marketing strategies;
    2. Apply theories to the development of marketing communications;
    3. Evaluate marketing communication strategies;
    4. Display critical thinking and problem solving skills;
    5. Gain, evaluate, and synthesise information and existing knowledge from a number of sources and experiences;
    6. Effectively articulate your specialised knowledge through an oral presentation; and
    7. Prepare a professional, logical, and coherent IMC plan within a specific context.

    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, & 3
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 4, 5, 6, & 7
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 2, 3, 4, 5, 6, & 7
    Skills of a high order in interpersonal understanding, teamwork and communication. 5 & 6
    A proficiency in the appropriate use of contemporary technologies. 7
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1, 2, 3, & 4
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 4, 5, 6, & 7
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 6 & 7
  • Learning Resources
    Required Resources
    Text Book:

    Chitty, W., Luck, E., Barker, N., Valos, M., Shimp, T. and Andrews, J.C. (2015) Integrated Marketing Communications, 4th Asia Pacific Edition, Cengage Learning Australia.          

    Recommended Reading:

    Belch, G.E., and Belch, M.A. (2014), Advertising and Promotion: An Integrated Marketing Communications Perspective,
    10th Edition, McGraw-Hill, Australia.

    Clow, K.E., and Baack, D.E. (2014), Integrated Advertising, Promotion, and Marketing Communications, 6th Global Edition, Pearson, Australia.

    Recommended Resources
    Journal of Advertising
    Journal of Advertising Research
    International Journal of Advertising
    Journal of Promotion Management
    Journal of Marketing Communications
    Journal of Current Issues and Research in Advertising
    Online Learning
    MyUni will be used in this course for:
    • Lecture Slides available as PDFs
    • AV Recording of the Lecture Sessions
    • Submission of assignments
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course entails 2-hour face-to-face lectures and one 1-hour tutorial over two weeks in January. 

    Please attend the tutorial you are enrolled in. Attendance will be taken and participations marks will be allocated.

    Lectures will commence on Monday 12th of January and conclude on Friday 23rd of January.Tutorials will commence Monday 12th of January and conclude on Friday 23rd of January. No classes are held on the weekend of the 17th of January and 18th of January.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Students in this course are expected to attend all lectures and tutorials throughout the summer session.

    Learning Activities Summary
    Tutorials are an important component of your learning in this course. The communication skills developed in tutorials by regularly and actively participating in discussions are considered to be most important by the Business School and are highly regarded by employers and professional bodies.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Students will be assessed through two in-class quizzes, a group case study presentation, IMC plan, peer assessment and tutorial participation.
    Assessment Related Requirements
    · To gain a pass for this course, a mark of at least 45% must be obtained on the quizzes (in total), as well as a total of at least 50% overall. Students not achieving the minimum total quiz mark will be awarded no more than 49.
    · All assignments are to be lodged by the due date and time.  A late assignment where no extension has been granted will be penalised by a reduction of 10% of the mark given for each day, or part of a day, that it is late.

    Assessment Detail
    Detail of the assessments will be provided in the Course Outline on MyUni.
    • Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" at:
    • Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to: /Medical_Compassionate_Application_Form_-_12_June_2013.pdf
    • Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted because of poor hand-writing.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
    Occupational Health and Safety Arrangements
    The School is committed to upholding the University’s Policy on Occupational Health and Safety (OH&S). All staff and students have a legal responsibility to act in the interests of themselves and others with respect to OH&S. To assist us, and to comply with your responsibilities, you are required to become informed about emergency evacuation procedures and the evacuation areas for the classes you attend.

    Evacuation Procedures
    Staff and students must leave the building via the fire stairs once the notice to evacuate has been given. The lifts should not be used. Those experiencing difficulties leaving the building should notify the floor warden. Staff and students may return to the building only after the Warden has granted permission.

    Medical Emergencies & First Aid In a life threatening situation only please telephone 8303 5444.

    Representatives and Officers
    First Aid officers are trained to deal with first aid situations. School Safety Officers represent the Head of School in OH&S matters. The elected OH&S Representative can represent staff and students in OH&S issues.

    Accident and Incident Reporting
    OH&S legislation demands that all accidents and near-miss incidents be reported to the School Manager or Head of School. In the event of an accident or incident the person involved, and their supervisor, must complete an Accident/Incident Report and Investigation Form, within 48 hours of the accident/incident. A copy of the completed form is to be forwarded to the OH&S Safety Officer. Copies of the form are available from the OH&S Representative or Safety Officer. For further assistance please contact the MBA front office.
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.