MARKETNG 3501 - International Marketing III
North Terrace Campus - Semester 2 - 2015
General Course Information
Course Code MARKETNG 3501 Course International Marketing III Coordinating Unit Adelaide Business School Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites MARKETNG 2500 or MARKETNG 1001 Incompatible WINEMKTG 2014WT or 2503WT Assumed Knowledge MARKETNG 2501 Course Description International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international strategic planning, cultural distance, product development and branding for international markets, international market entry, distribution strategies and the structure of international organisations. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.
Course Coordinator: Ms Kate DuryeaCatherine (Kate) Duryea
The full timetable of all activities for this course can be accessed from Course Planner.The lecture for this course is on Thursdays, 2-4pm at the Medical School N103 Florey Lecture room.
Course Learning OutcomesInternational marketing is a key component of a specialised marketing degree. This course is designed to provide students with an understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment. The theories covered in this course include the basis of analysing international consumer behaviour and the international marketing environment, the logic of adaptation versus standardisation of the marketing mix and those guiding market entry decisions.
In addition, this course aims to develop the basic skills needed to develop an international marketing communications plan and strategy, and to provide students with opportunities for practical implementation of the relevant concepts through analysing a variety of international business scenarios. Finally, the continuing development of good inter-personal and communication skills is widely recognised as important for all graduates. This course specifically seeks to develop students’ abilities to critically analyse and discuss case studies, as well as making a group presentation and writing a group Communication Strategy Plan.
By the end of this course students should be able to accomplish the following Learning Outcomes (LO):
- A comprehensive understanding of and the ability to apply basic international marketing theories and concepts (LO 1);
- The ability to undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies (LO 2);
- The ability to identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats (LO 3);
- The ability to communicate, clarify, and present to peer audiences in a professional setting (LO 4); and
- The ability to produce a logical and coherent group Communication Strategy Plan (LO 5).
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. LO 1 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. LO 3 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. LO 2 Skills of a high order in interpersonal understanding, teamwork and communication. LO 4, LO 5 A proficiency in the appropriate use of contemporary technologies. LO 4 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. LO 2, LO 3 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. LO 1 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. LO 3
Required ResourcesCateora P, Sullivan Mort G, D'Souza C, Taghian M, Weerawardena J, Graham J, 2012, International Marketing, 2nd Edition, McGraw Hill Australia, NSW.
Learning & Teaching Activities
Learning & Teaching ModesThis course is delivered with a two-hour lecture and one-hour tutorial per week.
Current news events, case studies and readings will be part of learning including videos and discussion.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.This course has a two-hour lecture and one-hour tutorial each week. Tutorials begin Week 1.
Learning Activities Summary
No information currently available.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryAssessments in this course relate to a Case Study Analysis (individual); A Project in Progress presentation (group); a Strategy Plan Report (group) and Strategy Presentation (group); and an exam (individual).
No information currently available.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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