MARKETNG 3501 - International Marketing III
North Terrace Campus - Semester 2 - 2016
General Course Information
Course Code MARKETNG 3501 Course International Marketing III Coordinating Unit Business School Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites MARKETNG 1001 Assumed Knowledge MARKETNG 2501 Course Description International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international strategic planning, cultural distance, product development and branding for international markets, international market entry, distribution strategies and the structure of international organisations. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.
Course Coordinator: Ms Kate DuryeaCatherine (Kate) Duryea
The full timetable of all activities for this course can be accessed from Course Planner.The lecture for this course is on Wednesdays 1-3pm at Engineering North Chapman's N158 lecture room.
Course Learning OutcomesInternational marketing is a key component of a specialised marketing degree. This course is designed to provide students with an understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment. The theories covered in this course include the basis of analysing international consumer behaviour and the international marketing environment, the logic of adaptation versus standardisation of the marketing mix and those guiding market entry decisions.
In addition, this course aims to develop the basic skills needed to develop an international marketing communications plan and strategy, and to provide students with opportunities for practical implementation of the relevant concepts through analysing a variety of international business scenarios. Finally, the continuing development of good inter-personal and communication skills is widely recognised as important for all graduates. This course specifically seeks to develop students’ abilities to critically analyse and discuss case studies, as well as making a group presentation and writing a group Communication Strategy Plan.
On successful completion of this course, students will be able to:
- Apply basic international marketing theories and concepts to understand the environment (CLO 1);
- Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies (CLO 2);
- Identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats relevant in the current world (CLO 3);
- Communicate, clarify, and present to peer audiences in a professional setting and work in a team reflected in assessment activities (CLO 4); and
- Produce a report considering the marketing of a business to consumers or business customers in different cultural contexts with consideration of ethical conduct (CLO 5).
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
CLO1 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
CLO1, CLO2, CLO3 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
CLO4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
CLO1, CLO2 CLO3 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
CLO5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesFletcher Richard, Crawford Heather, 2014, International Marketing an Asia-Pacific Perspective, 6th edition, Pearson, NSW.
Learning & Teaching Activities
Learning & Teaching ModesThis course is delivered with a two-hour lecture and one-hour tutorial per week.
Current news events, case studies and readings will be part of learning including videos and discussion.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.This course has a two-hour lecture and one-hour tutorial each week. Tutorials begin Week 1.
Learning Activities Summary
No information currently available.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryAssessments in this course relate to a Case Study Analysis (individual) worth 20% of total course; A Project in Progress presentation (group) worth 5% of total course; a Strategy Plan Report (group) worth 15% of total course and Strategy Presentation (group) worth 10% of total course; and an exam (individual) worth 50% of total course.
No information currently available.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
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