WINEMKTG 3501 - Winery Business Management III

North Terrace Campus - Trimester 1 - 2015

This capstone course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today. In the process wine marketing (with a strong emphasis on brand building to differentiate the wine(ry) business), winery cost and management accounting and financial management, strategic winery business management, and organisation development are all examined as these relate to an actual winery. Key focus areas are wine(ry) brand building and management, understanding costs of production, strategic management issues, and financing growth strategies for a wine(ry) business. Students are required to conduct extensive research of both the winery organisation's internal and external environments, including all its operational and financial issues. The key activity performed in this course is the analysis and application of decision-making to winery operations and their application to an actual (operating) winery. The primary course outcome is a major project in the form of a realistic and fully-integrated 5-year strategic business plan for this operating winery including profit and cash budgets and supporting materials.

  • General Course Information
    Course Details
    Course Code WINEMKTG 3501
    Course Winery Business Management III
    Coordinating Unit Business School
    Term Trimester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 6
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites ACCTING 1002 or WINEMKTG 1008EX & WINEMKTG 1013WT or WINEMKTG 1013EX
    Restrictions Available to BWineMark students only
    Course Description This capstone course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today. In the process wine marketing (with a strong emphasis on brand building to differentiate the wine(ry) business), winery cost and management accounting and financial management, strategic winery business management, and organisation development are all examined as these relate to an actual winery. Key focus areas are wine(ry) brand building and management, understanding costs of production, strategic management issues, and financing growth strategies for a wine(ry) business.
    Students are required to conduct extensive research of both the winery organisation's internal and external environments, including all its operational and financial issues.
    The key activity performed in this course is the analysis and application of decision-making to winery operations and their application to an actual (operating) winery. The primary course outcome is a major project in the form of a realistic and fully-integrated 5-year strategic business plan for this operating winery including profit and cash budgets and supporting materials.
    Course Staff

    Course Coordinator: Ms Marni Cook

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    No information currently available.

    University Graduate Attributes

    No information currently available.

  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary

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  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    No information currently available.

    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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