MDIA 2302 - Media Research Methods
North Terrace Campus - Semester 1 - 2017
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General Course Information
Course Details
Course Code MDIA 2302 Course Media Research Methods Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites At least 12 units of level 1 Arts courses or equivalent, including 3 units in Media Incompatible MDIA 2204 Assessment Participation (10%), online tests (20%), individual research paper (40%), group assignment (30%) Course Staff
Course Coordinator: Dr John Budarick
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
At the successful completion of this course, students will be able to:
1 Demonstrate knowledge of research literacy 2 Demonstrate a sound knowledge of basic research methods 3 Demonstrate an understanding of the significant risk and ethical issues raised by the conduct of media research 4 Demonstrate a working knowledge of the theories and frameworks through which media are analysed and understood 5 Demonstrate familiarity with research into media audiences and users 6 Develop an understanding of media industries and institutions, particularly the role that research plays within the knowledge economy and future career development 7 Develop a high level of written and oral communication skills University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2,3,4,5,6,7, Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
2,3,4,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
3,4,6,7 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,2,3,4,5,6,7 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
1,2,3,5,6,7 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
1,2,3,4,5,6,7 -
Learning Resources
Required Resources
Students will be required to purchase a text for this course.
Recommended Resources
The following textbooks are recommended, but there are many more available:
· Anderson, James A. 2012, Media Research Methods: Understanding Metric and Interpretive Approaches, Thousand Oaks, Calif.: SAGE [A complex and challenging read!]
· Berger, Arthur A. 2011, Media and Communication Research Methods, 2nd ed., Los Angeles: SAGE Publications [New edition of a classic, which is quite readable]
· Jensen, Klaus (ed.) 2012, A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies, 2nd ed., New York: Routledge [An excellent book with an emphasis on use of theory in research]
· Priest, Susanna H. 2010, Doing Media Research: An Introduction, 2nd ed., London: SAGE [Good on the total process of research]
· Webster, James G., Phalen, Patricia F. and Lichty, Lawrence W. 2006, Ratings Analysis: The Theory and Practice of Audience Research, 3rd ed., Mahwah, N.J.: Lawrence Erlbaum Associates [Focused on only one area, but it’s important and this is comprehensive]
· Weerakkody, Niranjala D. 2008, Research Methods for Media and Communication, Melbourne: Oxford University Press [One of the few Australian media research texts and covers all the basics in accessible style]
· Wimmer, Roger D. and Dominick, Joseph R. 2006, Mass Media Research: An Introduction, 8th ed., Belmont: Thomson Wadsworth [A very well established and respected US textbook]Online Learning
This course makes extensive use of MyUni and some external websites. All assignments are submitted via MyUni using a combination of on-line tests and TurnItIn. -
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
No information currently available.
Learning Activities Summary
No information currently available.
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
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- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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