Program Director Contact Details:
Innovation and Entrepreneurship
Name: Gary Hancock
Phone: +61 8 8313 0125

Teaching Staff:

Semester 2
Name: Shane Cheek

Short Bio:
Shane has 15 years experience in technology commercialisation and venture capital. He is Managing Partner of Acumen Ventures, an early stage venture capital fund, and Managing Director of Method Advisory, a boutique corporate advisory firm based in South Australia.

Previously, he was an Investment Manager with Playford Capital, an Australian based venture capital fund.

Prior to this he was State Manager with the Australian Institute for Commercialisation where he provided corporate advisory and commercialisation advice to high growth companies in industries including automotive engineering, medical devices, environmental sciences, geospatial imaging and mining technology.

For several years he worked in university technology transfer and business development roles and founded a technology commercialisation company which specialised in the energy, utilities and waste processing industry.

He holds an undergraduate business degree from the University of South Australia and a Master of Science & Technology Commercialisation from the University of Adelaide. Shane is an Adjunct Faculty member of Carnegie Mellon University and lectures Entrepreneurship at the University of Adelaide.

Email: shane@acumenvc.com

Phone: +61 401 095 999

Opening intensive:
Monday 10th, Tuesday 11th and Wednesday 12th August 2015
10am to 6pm
Napier 210 Tutorial Room

Closing intensive:
Monday 7th, Tuesday 8th and Wednesday 9th September 2015
10am to 6pm
Napier 210 Tutorial Room

The overall aim of this course is to enable students to:

1. identify and analyse a range of strategic tools and resources for entrepreneurship
2. understand the range and benefits of resource acquisition;
3. have a sound understanding of the entrepreneurial model for careers.
4. understand the different types of strategies depending on the context, in particular the innovative and entrepreneurial contexts

At the end of this course, students should have an appreciation of the following:

5. the concepts of strategy, and formulation of strategy in the innovative and entrepreneurial contexts;
6. identifying strategic resources and ascertaining the most appropriate means of accessing the resources needed
7. preparing a strategy and resource plan that is suitable for a innovative venture that is operating in an entrepreneurial environment

Text book: 
The Startup of You by Reid Hoffman and Ben Casnocha – available as Kindle ebook on Amazon.

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
From this link, you are able to access the Library's electronic resources.

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Intensive day	Content	Activities
1	We’re All Born Entrepreneurs The History of Technology Business Models	Preparation: • Write your “About Me” entry in the discussion board on MyUni
2	The Future of Growth Ideas, Execution, Market	in class activities
3	Competitive Strategy Innovators Dilemma	in class activities
4	Taking Intelligent Risks Venture Financing	in class activities
5	You are your network Startup teams	in class activities
6	Exits, Acquihires and IPOs Startups in Australia	in class activities

None required.

Students are encouraged to develop real startup ideas during the course.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Assignment 1: Individual Assignment: Personal resource networks	1500 wds	30%	see MyUni	1,3,6,7
2	Assignment 2: Individual Assignment: Strategy & Resourcing Plan	2500 wds	30%	see MyUni	1-4, 6,7
3	Assignment 3: Individual Assignment: Project Pitch Deck	12 Slides	30%	see MyUni	5-7
4	Class Participation		10%	ongoing
5
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: Individual assignment - leveraging personal networks to acquire resources
Weighting: 30%
Due Date: see MyUni
Submission Details: Online through My Uni

Task:
The overall task is to use your personal networks to access resources for an entrepreneurial business idea of your own. There are two components to this task:

Students will see how many resources they can identify for this idea through their personal networks. Students may wish to set up social networking sites, such as Facebook or LinkedIn to focus these networks. Aim to identify as many potential resources as possible that can be obtained without involving any financial payment – without, of course, acting illegally or unethically!Your written assignment should report on the results of your project, identifying what resources were initially identified as required, what resources you were able to obtain through your networks, the anticipated costs, and which networks proved the most valuable in finding resources.

Scope:
This assignment will assess your understanding of the course topics of: personal networks; leveraging networks; and bootstrapping new ventures.

Length and Presentation:
Approximately 1500 words covering the following:
1. A brief outline of your new business idea
2. What resources you initially believed this idea would require, together with a very rough estimate of their cost.
3. How you went about seeking resources using your personal networks and the results obtained. Include an explanation of how you decided which networks to use and how you chose to go about seeking resources through these networks.
4. What key actions and steps will be required to fulfil the project goal?
5. A copy of your personal network mind-map as an attachment (not part of the word limit)

The bulk of your report should be spent on items 3 and 4.

Criteria by which your assignment will be marked:
1. Detailed marking criteria will be supplied on the MyUni site prior to the second intensive study period.
2. Completion of a mind-map of personal networks. This is a hurdle requirement. The mind-map itself is not graded, but it must be completed in order to pass this assignment.
3. Clear explanation of the original business idea and overview of the resources required and rough costs. Ability to communicate a business idea clearly is crucial to attracting resources.
4. Identification of a wide range of personal networks, including any new ones established during the period of the assignment.
5. Evidence of a proactive approach to using networks to find resources.
6. Clear story of how networks were used to seek resources, including reasons for prioritising particular networks or not using others.
7. Depth of reflection on the experience and what was learned from it.Bonus marks may be awarded for success in attracting genuine resources for a genuine new business venture.Learning Outcomes for this Assessment: 1,3,6,7


Assessment 2: Individual, Entrepreneurial Career Plan
Weighting:       30%
Due Date:         see MyUni
Submission Details:     Online through My Uni 

Task:
Select an idea for a new business based on an identified market need and our discussions in class. This may be based on a real business you are thinking of starting, or even running at the moment.Using the strategic analysis techniques taught in class, analyse the business idea and identify possible strategies for launching it as a new venture. Briefly explain each potential strategy and outline the main resources it will require.

Using the techniques covered in this course, identify the resources available to you and examine how they can be applied to the busines idea and your chosen strategy.

Scope:
This assignment will assess your understanding of and ability to articulate business strategy and resource requirements. 

Length and Presentation:
Approximately 2500 words explaining the strategy you have developed for your idea. Further presentation requirements will be explained in class. 

Criteria by which your assignment will be marked:
1. Detailed marking criteria will be supplied on the MyUni site prior to the second intensive study period.
2. Clear explanation of the business ideaClear application of strategic analyses techniques to the business idea.
3. Demonstrate an understanding of how to apply resources to business needs.
4. Correct use of spelling, grammar and punctuation. Formatting as per University guidelines.


Assessment 3: Entrepreneurial Pitch Deck
Weighting:       30%
Due Date:         see MyUni
Submission Details:Upload to MyUni in PDF format only. 

Task:
Using the pitch deck structure provided in class, construct a pitch deck overview of a business opportunity/startup idea. Note: The business idea must be agreed to by the lecturer. 
Slide 1: Title Page
Slide 2: Problem Statement
Slide 3: Vision/Mission
Slide 4: Product/Solution
Slide 5: Market Size
Slide 6: Distribution/Acquisition
Slide 7: Revenue Model
Slide 8: Product Roadmap/Timeline
Slide 9: Traction/Milestones
Slide 10: Projections/Metrics
Slide 11: Team/Advisors
Slide 12: Funding or Resource Requirement (“the ask”) 

Scope:
This assignment will assess your understanding of the course topics and your ability to apply them to a real business presentation, working alone.

You will NOT be required to present the pitch deck. Therefore you should design your slides to be read by an individual, rather than by a crowd in presentation format. 

Length and Presentation:
12 Slides EXACTLY (no more, no less) 

Criteria by which your assignment will be marked:
Criteria used to assess the assignment are:
Ability to apply analysis techniques using data from the case study
Ability to interpret analysis and draw reasonable conclusions regarding strategy, resources and fit between the two.
Ability to use appropriate communication methods to present information. 

You are not expected to do any additional research beyond the data presented in the case study, however you may find it useful to refer to articles that have been covered in the course.


Assessment 4- Class Participation
Weighting:       10%
Due Date:        Ongoing
Submission Details:Contribution in class and online

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.