MDIA 2216 - Digital Production II

Tea Tree Gully - Semester 1 - 2016

The course information on this page is being finalised for 2016. Please check again before classes commence.

The digital production environment may include sectors such as graphic design studios, print shops, finished art studios, web design studios, or the magazine and digital publishing industry. Individuals working in this environment require skills in computer applications; design techniques for print and web; finished art processes; designing and construction of web sites; creating digital publications for iPads and other media devices; magazine and book creation; as well as the production of personalised print campaigns. This course develops foundation skills and knowledge related to web design and construction using HTML and CSS. Furthermore, students skills and knowledge are extended in the application of print based design and typography.

  • General Course Information
    Course Details
    Course Code MDIA 2216
    Course Digital Production II
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s Tea Tree Gully
    Units 6
    Contact 6 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites Successful completion of MDIA1010 Digital Production I
    Incompatible Not available to students who have entered BMedia program via TAFE articulation
    Assumed Knowledge Familiarity with basic computer graphic applications, such as Adobe Photoshop
    Restrictions Available to BMedia students only
    Quota A quota of 17 applies
    Course Description The digital production environment may include sectors such as graphic design studios, print shops, finished art studios, web design studios, or the magazine and digital publishing industry. Individuals working in this environment require skills in computer applications; design techniques for print and web; finished art processes; designing and construction of web sites; creating digital publications for iPads and other media devices; magazine and book creation; as well as the production of personalised print campaigns.

    This course develops foundation skills and knowledge related to web design and construction using HTML and CSS. Furthermore, students skills and knowledge are extended in the application of print based design and typography.
    Course Staff

    Course Coordinator: Associate Professor Peter Pugsley

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    At the successful completion of this course, students will be able to:
    1 Demonstrate knowledge of basic principles of web design
    2 Use HTML and CSS to construct basic websites
    3 Compose complex pages, incorporating elements and features that meet the client’s design brief and are print ready 
    4 Use appropriate technologies for print based layouts and web construction
    5 Demonstrate an ability to find and use information relevant to the task, from a variety of information sources
    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Students are required to extensively use the Adobe Creative Suite (InDesign, Photoshop, Illustrator and Dreamweaver) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, regular internet access is required due to the online content used throughout the subject.
    Recommended Resources
    It is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html
    Online Learning
    This course makes extensive use of TAFE SA Learn.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Workshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities. Readings, tutorials, web links, forum discussions, quizzes and other resources are are provided via TAFE SA Learn.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
    • On-campus Workshop: 6 hours per week
    • Self-Directed Study (Tutorials, Quizzes, Readings and Assessment Tasks): 12 hours per week
    Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
    Learning Activities Summary
    Schedule
    Week 1 HTML and Web Design: What makes a high quality website?
    Week 2 CSS and Web Design
    Week 3 Building your first website/Mood Boards
    Week 4 Building your first website (continued)/Web Design Visuals
    Week 5 Web Design Visuals (continued)/jQuery
    Week 6 Building your second website/Browser Compatibility
    Week 7 Building your second website (continued)/Search Engine Optimisation (SEO)
    Week 8 Assessment work
    Week 9 Image Usage, Paragraph Formatting and Brochure Design
    Week 10 Brochure Design (continued)/Mood Board
    Week 11 Brochure Design (continued)
    Week 12 Conclusion and Revision
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    In order to pass this subject you must successfully complete two assessment tasks:
    • Assessment 1: Snap Photo Studio Website
    • Assessment 2: Tapestry Brochure
    Assessment Detail
    Detailed assessment outlines and marking guides are provided via TAFE SA Learn. Additionally, both assessments will be discussed in detail during the workshop sessions.

    ASSESSMENT 1: Snap Photo Studio Website
    Students design and construct a website for a photo studio called “Snap Photo Studio”. You will be supplied with a folder that is to be used for the entire process of developing your site, which contains many templates and support files. The folder is supplied via TAFE SA Learn. 

    ASSESSMENT 2: Tapestry Brochure
    Students create several concepts of a full-colour DL fold brochure to promote a particular organistation. Photos and text are provided.
    Submission
    Assessments are submitted via the Creative Industries Submission Drive and TAFE SA Learn. Please note: the Submission Drive can only be accessed on-campus at the Creative Industries Centre, TAFE SA.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    GS8 (Coursework Grade Scheme)
    Grade Description
    CN Continuing
    FNS Fail No Submission
    NFE No Formal Examination
    F Fail
    NGP Non Graded Pass
    P Pass
    C Credit
    D Distinction
    HD High Distinction
    RP Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    GS8 (Grading Scheme)
    Grade      Description
    NGP        Non Graded Pass
    FNS        Fail No Submission
    F            Fail

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.