MDIA 2216 - Digital Production II
Tea Tree Gully - Semester 1 - 2017
General Course Information
Course Code MDIA 2216 Course Digital Production II Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s Tea Tree Gully Units 6 Contact 6 hours per week Available for Study Abroad and Exchange N Prerequisites Successful completion of MDIA1010 Digital Production I Incompatible Not available to students who have entered BMedia program via TAFE articulation Assumed Knowledge Familiarity with basic computer graphic applications, such as Adobe Photoshop Restrictions Available to BMedia students only Quota A quota of 17 applies Course Description The digital production environment may include sectors such as graphic design studios, print shops, finished art studios, web design studios, or the magazine and digital publishing industry. Individuals working in this environment require skills in computer applications; design techniques for print and web; finished art processes; designing and construction of web sites; creating digital publications for iPads and other media devices; magazine and book creation; as well as the production of personalised print campaigns.
This course develops foundation skills and knowledge related to web design and construction using HTML and CSS. Furthermore, students skills and knowledge are extended in the application of print based design and typography.
Course Coordinator: Associate Professor Peter Pugsley
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesAt the successful completion of this course, students will be able to:
1 Demonstrate knowledge of basic principles of web design 2 Use HTML and CSS to construct basic websites 3 Compose complex pages, incorporating elements and features that meet the client’s design brief and are print ready 4 Use appropriate technologies for print based layouts and web construction 5 Demonstrate an ability to find and use information relevant to the task, from a variety of information sources
University Graduate Attributes
No information currently available.
Required ResourcesStudents are required to extensively use the Adobe Creative Suite (InDesign, Photoshop, Illustrator and Dreamweaver) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, regular internet access is required due to the online content used throughout the subject.
Recommended ResourcesIt is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html
Online LearningThis course makes extensive use of TAFE SA Learn.
Learning & Teaching Activities
Learning & Teaching ModesWorkshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities. Readings, tutorials, web links, forum discussions, quizzes and other resources are are provided via TAFE SA Learn.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
• On-campus Workshop: 6 hours per week
• Self-Directed Study (Tutorials, Quizzes, Readings and Assessment Tasks): 12 hours per week
Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
Learning Activities Summary
Schedule Week 1 HTML and Web Design: What makes a high quality website? Week 2 CSS and Web Design Week 3 Building your first website/Mood Boards Week 4 Building your first website (continued)/Web Design Visuals Week 5 Web Design Visuals (continued)/jQuery Week 6 Building your second website/Browser Compatibility Week 7 Building your second website (continued)/Search Engine Optimisation (SEO) Week 8 Assessment work Week 9 Image Usage, Paragraph Formatting and Brochure Design Week 10 Brochure Design (continued)/Mood Board Week 11 Brochure Design (continued) Week 12 Conclusion and Revision
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryIn order to pass this subject you must successfully complete two assessment tasks:
• Assessment 1: Snap Photo Studio Website
• Assessment 2: Tapestry Brochure
Assessment DetailDetailed assessment outlines and marking guides are provided via TAFE SA Learn. Additionally, both assessments will be discussed in detail during the workshop sessions.
ASSESSMENT 1: Snap Photo Studio Website
Students design and construct a website for a photo studio called “Snap Photo Studio”. You will be supplied with a folder that is to be used for the entire process of developing your site, which contains many templates and support files. The folder is supplied via TAFE SA Learn.
ASSESSMENT 2: Tapestry Brochure
Students create several concepts of a full-colour DL fold brochure to promote a particular organistation. Photos and text are provided.
SubmissionAssessments are submitted via the Creative Industries Submission Drive and TAFE SA Learn. Please note: the Submission Drive can only be accessed on-campus at the Creative Industries Centre, TAFE SA.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.GS8 (Grading Scheme)
NGP Non Graded Pass
FNS Fail No Submission
Final results for this course will be made available through Access Adelaide.
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SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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