MDIA 2212 - Photographic Imaging II

Adelaide College of ArtsandDes - Semester 1 - 2023

This course builds on the photographic and visual communication skills acquired in Photographic Imaging 1. It has a location and a studio component and will cover: product photography in the studio, portraiture in the studio and on location, public relations photography, use of dedicate speed lights, human form, architecture and real estate photography, food photography, photographing in low levels of available light, landscape photography and fashion photography on location and in the studio. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing additional higher level techniques and procedures to be used in all of the photographic assignments.

  • General Course Information
    Course Details
    Course Code MDIA 2212
    Course Photographic Imaging II
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s Adelaide College of ArtsandDes
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 1008
    Incompatible Not available to students who have entered BMedia program via TAFE articulation
    Assumed Knowledge A working understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom
    Restrictions Available to BMedia, BCtveArts students only
    Quota A quota of 22 applies
    Assessment Weekly skills development exercises,, Folio Image research, Participation and attendance, Folio of images, Retouching assessment, Batch Adjustment assessment, Advanced composite.
    Course Staff

    Course Coordinator: Associate Professor Michelle Phillipov

    Course Coordinator at TAFE SA: Matt Smith

    Lecturers: Jennie Groom (jennie.groom@tafesa.edu.au) and Chloe Henderson (chloe.henderson@tafesa.edu.au)

    Location: Adelaide College of the Arts, 39 Light Square, Adelaide

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Lecture

    Subject

    Topic

    Skills Development

    Assessment

    1

     

    Photo Fundamentals

    On camera flash.

    Use of dedicated on camera flash.

    On camera flash.

    Flash Assignment 1

    Digital Imaging

    Photoshop: Retouching

    Retouching images with Photoshop

    Class exercises.

    2

     

    Photo Fundamentals

    Environmental Portraiture

    Public Relations photography

     

    Photographing people on location in their own environment.

    Photograph people at an event.

    Environmental Portrait. Assignment 2.

    Public Relations. assignment 3.

    Digital Imaging

    Photoshop: Retouching (continued)

    Retouching images with Photoshop

    Class exercises.

    3

     

    Photo Fundamentals

    Photographing transparent subjects.

     

    Understanding specific lighting techniques for transparent subjects

     

    Transparent objects. Assignment 4.

    Digital Imaging

    Retouching practice exercise.

    Practice retouching

    Retouching exercise.

    4

     

    Photo Fundamentals

    Photographing reflective subjects

    Understanding specific lighting techniques for reflective subjects

    Reflective objects. Assignment 5.

    Digital Imaging

    Bike Track retouching assignment.

    Practice retouching.

    Bike Track assignment.

    5

     

    Photo Fundamentals

    Studio Portraiture.

    Posing, arranging and lighting people in the studio.

    Studio portraiture. Asignment 6.

     

    Digital Imaging

    Photoshop: Using Smart Objects and Blend Modes

    Using Smart Objects to apply Filters and using Blend Modes to combine images.

    Class exercises.

    6

     

    Photo Fundamentals

    Low Light

     

    Photography in low levels of illumination.

    Low Light. Assignment 7.

    Digital Imaging

    Photoshop: Using Darken and Lighten layers, and Dodge and Burn layers.

    Using Darken and Lighten layers, and Dodge and Burn layers to adjust tone and colour of skin

    Class exercises.

    7

     

    Photo Fundamentals

    Bottle / beverage promotion

    Studio photography of bottles / beverage in an advertising context.

    Bottle /Beverage. Assignment 8.

    Digital Imaging

    Photoshop: Advanced selection techniques

    Using advanced selection techniques to select hair.

    Class exercises.

    8

     

    Photo Fundamentals

    Landscape

    Photographing the landscape to maximise impact and drama

    Digital Imaging

    Photoshop: Blurring Skin, and Sharpening

    Using selections, Smart Objects and Filters to blur skin. Sharpening eyes in image.

    Class exercises.

    9

     

    Photo Fundamentals

    Fashion

    Analysis of fashion styles and techniques to produce location fashion images

    Assignment 10.

    Digital Imaging

    Practice exercise.

    Practice exercise which combines most of the skills learned so far.

    Practice exercise.

    10

     

    Photo Fundamentals

    Photo Essay

    Planning and shooting of sequential images to produce an essay using photographs

    Photo Essay. Assignment11.

    Digital Imaging

    Practice exercise.

    Practice exercise which combines most of the skills learned so far.

    Practice exercise.

    11

     

    Photo Fundamentals

    Architecture

    Understanding and controlling perspective in the production of architectural images.

    Architecture Assignment 12.

    Digital Imaging

    The Model assignment

    The Model assignment assesses most of the skills acquired so far.

    The Model assignment.

    12

     

    Photo Fundamentals

    Course revision and review

    Analysis and revision of work in progress.

    No assessment.

    All work to be completed and submitted.

    Digital Imaging

    Introduction to Page Layout and Design (InDesign) subject.

    Introduction to design concepts and also the InDesign interface.

    Class exercises.

     

     

     

     

     

  • Learning Outcomes
    Course Learning Outcomes
    1. Use a Digital SLR camera on location and in a studio environment 
    2. Apply appropriate lighting techniques to a range of objects in a studio environment 
    3. Create portrait images on location and in a studio environment
    4. Apply appropriate lighting techniques to a range of subjects on location 
    5. Use Adobe Photoshop to retouch images
    6. Use Adobe Photoshop to make advanced selections
    7. Use Adobe Photoshop to make composite images



    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1, 2, 3, 4, 5, 6, 7

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    2, 3, 4, 6

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    3, 5, 7

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    1, 2, 3, 4, 5, 6, 7

    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.

    1, 5, 6, 7
  • Learning Resources
    Required Resources
    Facilities and resources will be provided through the Photography department at AC Arts some additional resources will be available to students through the Discipline of Media, University of Adelaide.

    Students are required to extensively use the Adobe Creative Cloud throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Photography department at AC Arts from Tues-Thurs 7am - 8:45pm and Mon & Fri 7am - 5:45pm. Additionally,
    studio access is available at allocated times upon pre-booking.


    Recommended Resources
    It is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud (Photography Package). Access to a DSLR or mirrorless camera which you can change lenses and use on Manual is desirable.
     
    Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html


    Online Learning
    Students will be provided with access to the online system called LEARN used at TAFE SA. Essential information on enrolment and other administrative information will be provided via MyUni.

  • Learning & Teaching Activities
    Learning & Teaching Modes
    Workshop classes are held each week at the Adelaide College of the Arts. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities. 

    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
    • On-campus Workshop: 6 hours per week
    • Self-Directed Study (Assessment Tasks): 12 hours per week

    Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
    Learning Activities Summary
    This is a practice-based course that provides a thorough grounding in the essential skills required to use high quality photographic equipment and employ appropriate photographic techniques to achieve industry standard production outcomes. Students complete
    tasks assigned in workshop classes under the active instruction of the Photography department at AC Arts.

    Required Resources and Learning Activities: All course resources and learning activities can be accessed via TAFE SA LEARN. It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks. 


    Specific Course Requirements
    Attendance at classes conducted at Adelaide College of the Arts.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment: All assessment activities can be accessed via TAFE SA LEARN. It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.

    Formative: Lecturer led demonstrations with students performing tasks during the lessons. 

    Summative: Individual projects demonstrating knowledge acquired during formative exercises. Submission of assessment tasks outlined in TAFE SA LEARN by due date.

    A minimum of 80% of submissions need to be assessed as competent to pass this course. 

    Assessment is entirely determined by lecturing staff at AC Arts and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the AC Arts. A joint management group comprising senior staff from both UA and AC Arts will monitor assessment processes and student outcomes. 

    Assessment Related Requirements
    Compulsory attendance at workshops and location work. 

    Assessment Detail
    Schedule to be supplied on TAFE SA LEARN.

    Submission
    Assessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    All TAFE Electives will use the following grading scheme

    Grade

    Mark

    Description

    NGP

     

    Non Graded Pass

    FNS

     

    Fail No Submission

    F

     

    Fail

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.