MDIA 2213 - Photographic Imaging III
Tea Tree Gully - Semester 2 - 2015
General Course Information
Course Code MDIA 2213 Course Photographic Imaging III Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s Tea Tree Gully Units 6 Contact 6 hours per week Available for Study Abroad and Exchange N Prerequisites Successful completion of MDIA 2212 Photographic Imaging II Incompatible Not available to students who have entered BMedia program via TAFE articulation Assumed Knowledge A very good understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom Restrictions Available to BMedia students only Quota A quota of 15 applies Course Description This course builds on the photographic and visual communication skills acquired in Photographic Imaging II. It has a location and a studio component and will cover: Shooting to a specific brief, Working within restricted time frames and the production of 3 folios based on the following themes: Environmental, Human and Commercial. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing advanced techniques and procedures to be used in all of the photographic assignments.
Course Coordinator: Dr Kathryn BowdCourse Coordinator at TAFESA: Nicholas Bellgrove
Lecturers: Nicholas Bellgrove (firstname.lastname@example.org) and Andrew Bowden (email@example.com)
Location: Creative Industries Centre, Tea Tree Gully
The full timetable of all activities for this course can be accessed from Course Planner.
Lecture Subject Topic Skills Development Assessment 1 (AM) Applied imaging SA Tourism land care stitched panorama Working to a brief; stitching software Demonstration and class exercise 1 (PM) Page layout and design Introduction to page layout and design; InDesign: Interface and layout basics Interface and layout basics Understand design concepts; Understand InDesign interface Business card exercise 2 (AM) Applied imaging Landscape architecture Use of HDR Software; Perspective Control Demonstration and class exercise 2 (PM) Page layout and design InDesign: Working with text and images Using text in columns; Formatting text; Placing and adjusting images Light apartments exercise 3 (AM) Applied imaging Urban environment, modern homes, real estate Lighting and composition for interiors and exteriors Demonstration and class exercise 3 (PM) Page layout and design InDesign: Using text wrap Working with text wrap and text Talented twins exercise 4 (AM) Applied imaging People on location Understanding location lighting techniques for
Demonstration and class exercise; Folio 1 4 (PM) Page layout and design InDesign: Working with text and paragraph styles Using styles; Using step and repeat; Creating forms Menue exercise; Class photo exercise; Form exercise 5 (AM) Applied imaging Self-portrait Wacom tablet use Demonstration and class exercise 5 (PM) Page layout and design InDesign: Creating a brochure layout Creating columns and guides; Brochure layout and fold marks; Printer’s marks RSPCA brochure 6 (AM) Applied imaging Human form, fashion Studio lighting for human form; Location Fashion Demonstration and class exercise 6 (PM) Page layout and design Work on RSPCA brochure Work on RSPCA brochure RSPCA brochure 7 (AM) Applied imaging Sport, weddings Techniques for fast moving subjects; Wedding Planning and shooting Demonstration and class exercise 7 (PM) Page layout and design Work on RSPCA brochure Work on RSPCA brochure RSPCA brochure 8 (AM) Applied imaging Transparent, reflective Car photography; Using cyclorama and tungsten lights Demonstration and class exercise 8 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary 9 (AM) Applied imaging Watch Macro and reflective techniques Demonstration and class exercise; Folio 2 9 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary 10 (AM) Applied imaging Beer bottle Composite imager; Masks and multiple exposures Demonstration and class exercise 10 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary 11 (AM) Applied imaging Food editorial Photographing food in the studio; Planning and editing Editoria Demonstration and class exercise 11 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary 12 (AM) Applied imaging Course revision and review Analysis and revision of work in progress Folio 3; All work to be completed and submitted by deadline 12 (PM) Page layout and design Complete all tasks Complete all tasks All tasks
Course Learning Outcomes
- Use a Digital SLR camera on location and in a studio environment.
- Apply appropriate lighting techniques to a range of objects in a studio environment.
- Create portrait images on location and in a studio environment.
- Apply appropriate lighting techniques to a range of subjects on location.
- Use Adobe Photoshop to retouch images.
- Use Adobe Photoshop to make advanced selections.
- Use Adobe Photoshop to make adjustments to skin and other complex elements.
- Understand design concepts.
- Use InDesign to create layouts with images and text.
- Use InDesign to create forms.
- Use InDesign to create a range of self-promotional stationery.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1-11 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1-11 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1-11 Skills of a high order in interpersonal understanding, teamwork and communication. 1-11 A proficiency in the appropriate use of contemporary technologies. 1-11 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1-11 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 1-11 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1-11
Required ResourcesStudents are required to extensively use the Adobe Creative Suite (InDesign, Photoshop & Lightroom) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, studio access is available at allocated times upon pre booking.
Recommended ResourcesIt is highly recommended that, students have access to their own computer workstation and the AdobeCreative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html
Online LearningStudents will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni.
Learning & Teaching Activities
Learning & Teaching ModesWorkshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
- On-campus Workshop: 6 hours per week
- Self-Directed Study (Assessment Tasks): 12 hours per week
Learning Activities SummaryAll course resources and learning activities can be accessed via TAFE SA Moodle (http://moodle.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.
Specific Course RequirementsCompulsory attendance at classes conducted at Creative Industries Centre, Tea Tree Gully.
Small Group Discovery ExperienceThis course is taught in a small-scale, workshop environment within which all students will be expected to collaborate at times in order to achieve both group and individual learning outcomes.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryAll assessment activities can be accessed via TAFE SA Moodle (http://learn.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.
- Formative: Lecturer led demonstrations with students performing tasks during the lessons.
- Summative: Submission of assessment tasks outlined in TAFE SA Moodle by due date. A minimum of 80% of submissions need to be assessed as competent to pass this course.
Assessment Related RequirementsCompulsory attendance at workshops.
Week Subject Topic Assessment 1 (AM) Applied imaging SA Tourism; Land Care; Stitched Panorama Folio 1
1 x SA Tourism
1 x Land Care/Coast Care
1 x Stitched panorama
3 x Elective (3 images from one elective)
1 (PM) Page layout and design Design concepts and basic layout Business card exercise 2 (AM) Applied imaging Landscape architecture See Folio 1 above 2 (PM) Page layout and design Working with text and images Light Apartments exercise 3 (AM) Applied imaging Urban environment; Modern homes; Real estate See Folio 1 above 3 (PM) Page layout and design Using text wrap Talented Twins exercise
Ferrari ad' exercise
4 (AM) Applied imaging People on location See Folio 1 above 4 (PM) Page layout and design Working with styles and creating forms Menue exercise
Class photo sheet exercise
5 (AM) Applied imaging Self-portrait Folio 2
1 x Location single portrait
1 x Location couple/group portrait
1 x Self-portrait
3 x Elective (3 images from one elective)
5 (PM) Page layout and design Creating a brochure layout RSPCA brochure 6 (AM) Applied imaging Human form; Fashion See Folio 2 above 6 (PM) Page layout and design Creating a brochure layout RSPCA brochure 7 (AM) Applied imaging Sport; Weddings See Folio 2 above 7 (PM) Page layout and design Creating a brochure layout RSPCA brochure 8 (AM) Applied imaging Transparent; Reflective See Folio 2 above 8 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment 9 (AM) Applied imaging Watch Folio 3
1 x Reflective and transparent advertising images
1 x Watch advertisement
1 x Beer bottle shot
3 x Elective (3 images from one elective)
9 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment 10 (AM) Applied imaging Beer bottle See Folio 3 above 10 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment 11 (AM) Applied imaging Food; Editorial See Folio 3 above 11 (PM) Creating a range of self-promotional stationary Self-promotional stationary assignment Creating a range of self-promotional stationary 12 (AM) Applied imaging Course revision and review No assessment; All work to be completed and submitted 12 (PM) Page layout and design Complete all tasks All tasks
SubmissionAssessments must be submitted on due dates. Late submissions must be negotiated with the
lecturer through prior contact no less than three days before the due date.
Grades for your performance in this course will be awarded in accordance with the following scheme:
GS8 (Coursework Grade Scheme) Grade Description CN Continuing FNS Fail No Submission NFE No Formal Examination F Fail NGP Non Graded Pass P Pass C Credit D Distinction HD High Distinction RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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