MDIA 3330 - Radio and Online Production and Broadcasting

North Terrace Campus - Semester 2 - 2017

Radio and Online Production and Broadcasting is an industry based course, built around the broadcast of a weekly one hour program live on community radio and creating content for the related website page. The web page will incorporate podcasts of segments which have been broadcast on digital radio, and streamed online. The online presence includes Twitter and Facebook accounts. The first 4 weeks are an intensive course, covering the theoretical and practical skills needed for radio broadcasting and online publishing. For producing and presenting a live radio program these include writing, technical production, presentation, interviewing, program planning and research and portable recording on location. For website maintenance students learn online production skills, writing for internet and strategies and protocols for social media. Legal requirements, audience awareness and digital audio production for all platforms are also covered. After the intensive segment of the course, weekly radio shows are presented in smaller teams for the rest of the semester. Students work under tutor supervision to learn and fill all the roles required including producer, presenter, interviewer, panel operator and online producer. Segments for broadcast will also be pre-produced.

  • General Course Information
    Course Details
    Course Code MDIA 3330
    Course Radio and Online Production and Broadcasting
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites At least 6 units of Level 1 Media courses
    Incompatible MDIA 2322, MDIA 3322
    Assumed Knowledge Recording and editing of sound files using Adobe Audition; uploading podcast of audio file, image and text. These skills will be needed by students enrolling in Semester 2 2014, Department will work with Radio Adelaide to implement a strategy
    Restrictions Available to BMedia, B.Music and Dip.Music students only
    Quota A quota of 20 applies
    Course Description Radio and Online Production and Broadcasting is an industry based course, built around the broadcast of a weekly one hour program live on community radio and creating content for the related website page. The web page will incorporate podcasts of segments which have been broadcast on digital radio, and streamed online. The online presence includes Twitter and Facebook accounts. The first 4 weeks are an intensive course, covering the theoretical and practical skills needed for radio broadcasting and online publishing. For producing and presenting a live radio program these include writing, technical production, presentation, interviewing, program planning and research and portable recording on location. For website maintenance students learn online production skills, writing for internet and strategies and protocols for social media. Legal requirements, audience awareness and digital audio production for all platforms are also covered. After the intensive segment of the course, weekly radio shows are presented in smaller teams for the rest of the semester. Students work under tutor supervision to learn and fill all the roles required including producer, presenter, interviewer, panel operator and online producer. Segments for broadcast will also be pre-produced.
    Course Staff

    Course Coordinator: Ms Anna Gillam

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    By the end of the course students will have an understanding of the professional requirements of working in the broadcast industry and be experienced in:

    • working as part of a radio production team
    • live to air presentation and production of a weekly radio program
    • research, development and production of stories
    • preparation of radio scripts, edit plans and running sheets
    • interviewing and recording for broadcast
    • operation of the studio panel and portable recorders (edirol)
    • digital sound editing (Adobe Audition)
    • understanding of different audio file formats for broadcast and online content
    • operation of the station playout system (DAD)
    • production and presentation of pre-recorded packages and program promos.
    • production of online content, including podcasts, for the station website
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    2,3,8,9
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1,2,4,5,6,7
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1,2,3,4,5,10
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,2,3,4,5,8,9,10
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1,3,4,9,10
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1,2,3,4
  • Learning & Teaching Activities
    Learning & Teaching Modes
    A weekly one hour lecture and two hour practical in the Mac Lab are held on campus in the first seven weeks of the course. Technical production and program production workshops are held off campus at Radio Adelaide, 3 Cinema Place.
    Learning resources, including relevant chapters from the Radio Adelaide Training Manual, practical exercises and lecture notes and/or recordings are provided on Canvas.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The following is provided as a guide to assist students in planning for their course engagement.
    1 x 1 hour lecture per week 7 weeks
    1 x 2 hour practical per week 7 weeks
    2 x 3 hour workshops per week 4 weeks
    8-10 hours program preparation, production and studio prac per week 9 weeks
    Learning Activities Summary
    The first four weeks of the course provide two x 3 hour intensive applied skills workshops per week in the studios of Radio Adelaide. The next ten weeks of the course consist of a weekly 3 hour supervised on air and online program production session at Radio Adelaide in which small groups of students put a one hour radio program to air. Students are required to complete program content in their own time prior to commencement of the program production session.
    Small Group Discovery Experience
    Program production workshops, in which groups of ten students work in close collaboration with each other and the course coordinator, are at the heart of this course. Students are guided in developing the program format and content for their weekly programs including how to select and research a story, identify news worthiness, find appropriate sources and shape a story for broadcast. These sessions engage students in the intellectual challenge of the scholarship and practice of discovery by fostering the research and communication skills expected of a broadcast professional.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Students will be assessed on their overall performance and contribution of program content, lecture, practical and workshop participation and attendance, a portfolio of work, online quizzes, and a self-evaluation to be submitted at the end of the course.


    Assessment Detail
    Portfolio of 4 pieces produced at Radio Adelaide 40%
    Self-Evaluation Exercise 10%
    Overall contribution to program and performance in key production roles 40%
    Class participation and attendance (including lectures and practicals) 10%
    Submission
    Portfolio, self-evaluation exercise and short online quizzes submitted via Canvas
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
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