MARKETNG 1001 - Introduction to Marketing I

North Terrace Campus - Semester 2 - 2014

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the main concepts covered and the development of problem solving skills through the use of case studies and an audit of a firm's marketing function.

  • General Course Information
    Course Details
    Course Code MARKETNG 1001
    Course Introduction to Marketing I
    Coordinating Unit Business School
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Incompatible MARKETNG 2009 & WINEMKTG 1013WT
    Course Description This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the main concepts covered and the development of problem solving skills through the use of case studies and an audit of a firm's marketing function.
    Course Staff

    Course Coordinator: Dr Jasmina Ilicic

    Semester I
    Lecturer in Charge: Dr Carolin Plewa
    Location: Room 10.18, Nexus 10
    Telephone: 8313 4514
    email: carolin.plewa@adelaide.edu.au 
    Course Website: www.myuni.adelaide.edu.au 

    My consultation hours are 1-3pm Wednesdays and by appointment. If you would like to see me, please email me to set up an appointment time. Please make sure you liaise with your tutor as a primary contact point.
     
    Tutors:
    William Lake email: william.lake@adelaide.edu.au  
    Chris Matthews email: christopher.matthews@adelaide.edu.au 
    Sylvia Ng email: c.ng@adelaide.edu.au  
    Ervin Sim email: ervin.sim@adelaide.edu.au

    Semester II

    Lecturer in Charge: Dr Jasmina Ilicic
    Location: Room 10.16, Nexus 10
    Telephone: 8313 0244
    email: jasmina.ilicic@adelaide.edu.au  
    Course Website: www.myuni.adelaide.edu.au  

    Tutors:
    Joanne Ho email: joanne.ho@adelaide.edu.au 
    Christopher Matthews email: christopher.matthews@adelaide.edu.au  
    Ervin Sim email: ervin.sim@adelaide.edu.au 

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    Knowledge and Understanding
    This course is designed to provide students with a basic understanding of the fundamental principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to the overall organisational functioning and how the individual elements of marketing are coordinated in a strategic manner. Additionally, the course will aim to provide some opportunities for the practical implementation of the main concepts covered and the development of problem solving skills through the use of case studies.

    Leaning Objectives
    By the end of this course students should be able to:
    1. Understand fundamental principles of marketing
    2. Explain marketing concepts and ideas in their own words
    3. Develop an organisation’s marketing strategy and implementation as part of a simulation
    4. Think strategically about marketing issues
    5. Successfully work as a team
    6. Develop an argument and express themselves clearly in written and oral communication
    7. Consider ethical issues
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 3, 4
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1, 2, 3, 4
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3, 4
    Skills of a high order in interpersonal understanding, teamwork and communication. 5, 6
    A proficiency in the appropriate use of contemporary technologies. 1, 2, 3, 5, 6
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. All objectives
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. All objectives
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 7
  • Learning Resources
    Required Resources
    The textbook for the course will be Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2013) MKTG2, 2nd Asia-Pacific Edition, Cengage Learning Australia Pty Ltd (9780170193566) This text is also available as an e-book. The textbook has a related website address which provides additional and updated material including relevant websites and self-testing tools.

    The simulation required for this course is Practice Marketing from McGraw Hill. You will be provided with information on how to purchase simulation access in the first lecture.
    Recommended Resources
    Pay as much attention as possible to the marketing activities going on around you. You can do this in a number of ways:
    • Develop close liaison with marketing managers where you work (if you are employed);
    • Regular monitoring of the local business media;
    • Daily scrutiny of a business newspaper;
    • Attend relevant seminars and networking events (e.g. AMI, Emerging Marketers)
    • Accessing business publications on the internet (e.g. Marketing Magazine, B&T).
    • Observation of marketing during daily activities (e.g. shopping, watching TV)
    If you do this in combination with studying this course, it will help you get a deep understanding of marketing activities and related strategic thinking.
    Online Learning
    Resources for this course are available from the relevant MyUni site.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    As outlined in the course timetable, this course uses face-to-face lectures with discussions and tutorials, online video and learning content, as well as a marketing simulation game. The timetable will be discussed in depth in the first lecture.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that you are expected to commit approximately 12 hours for a three-unit course in total per week.

    Students in this course are expected to attend all lectures and view all video content online throughout the semester plus one tutorial class each week and engage with the online learning content in the relevant weeks.

    Tutorial classes will be held weekly commencing week 2 beginning Monday 4th of August. Membership of tutorial classes is to be finalised by the end of the third week of the semester. Students wishing to swap between tutorial classes after this time are required to present their case to the Lecturer-in-Charge, but should be aware that such a request may not be approved.
    Learning Activities Summary
    Discussions within lectures and tutorials are an important component of your learning in this course. The communication skills developed by regularly and actively participating in discussions are considered to be most important by the Business School and are highly regarded by employers and professional bodies.
    Specific Course Requirements
    • To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.
    • All assignments are to be lodged prior to the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 10% of the mark given for each day, or part of a day, that it is late.
    • Extensions to the due date of individual assessment may be granted under special circumstances. An extension request or application for supplementary exam based on illness or compassionate grounds must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at: www.adelaide.edu.au/student/exams/pdfs/supp_applic.pdf Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted.
    • Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted in the final examination because of poor hand-writing.
    • Students in this course are not permitted to take a DICTIONARY (English or English-Foreign) into the examination. In this course, the use of calculators in the examination is not permitted. Also, students are not permitted to bring mobile phones into the examination.
    Small Group Discovery Experience
    As part of this course, you will work with a group of students on developing and marketing your own backpack as part of a marketing simulation. To support your learning process as you engage with the simulation and compete against other student teams, two mentoring sessions will be scheduled for each group to meet with the lecturer in charge during tutorials. During those sessions you can ask any questions, discuss your decisions and strategies, as well as more generally reflect on your learning.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Students will contribute to a decision-making wiki, a simulation game, present a reflection piece and sit a final exam in the examination period. 

    Details of the assessments will be provided in the Course Profile on MyUni and in the first lecture.
    Assessment Related Requirements
    To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.

    All assignments are to be lodged prior to the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 10% of the mark given for each day, or part of a day, that it is late.

    Extensions to the due date of individual assessment may be granted under special circumstances. An extension request or application for supplementary exam based on illness or compassionate grounds must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at: www.adelaide.edu.au/student/exams/pdfs/supp_applic.pdf Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted.

    Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted in the final examination because of poor hand-writing.
    Students in this course are not permitted to take a DICTIONARY (English or English-Foreign) into the examination. In this course, the use of calculators in the examination is not permitted. Also, students are not permitted to bring mobile phones into the examination.


    Assessment Detail
    Details of the assessments will be provided in the Course Profile on MyUni and in the first lecture.
    Submission
    Details of the submission requirements for each assessment is provided in the Course Profile on MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.