Email: harriet.gray@adelaide.edu.au

Preferred method of contact is by email.

Detailed  weekly schedule available in LEARNING ACTIVITIES SUMMARY in Learning and Teaching Activities section.

On successful completion of this course students will be able to:

1 Interpret complex marketing issues and problems using relevant theories, concepts and methods
2 Evaluate and synthesise new information and existing knowledge from a multitude of sources and experiences
3 Apply contemporary marketing theories to the demands of business and management practice
4 Critically analyse case studies to derive at recommendations to address marketing issues and opportunities
5 Recognise, and take account of, the importance of ethical conduct in marketing
6 Prepare professional, logical and coherent written marketing reports

Text Book : Principles of Marketing Pearson eText, 8th edition. Gary Armstrong, Sara Denize, Michael Volkov, Stewart Adam, Philip Kotler, Swee Hoon Ang, Anita Love, Sean Doherty, Patrick van Esch. ISBN-13:  9780655704485

Ebook: www.pearson.com.au/9780655704485

Course Website: www.myuni.adelaide.edu.au

This course consists of lectures, and tutorials with discussions and case study presentations. You MUST be prepared to enter a discussion for the tutorial component


We will also strongly support the face to face work with digital content through the MyUni platform. This will include:
• Broadcast Emails
• Powerpoints
• Weekly self check tests
• Digital Feedback on assignments – PDF of assignment rubric & video feedback (MP4)

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).

Students in this course are expected to attend all lecture sesions throughout the trimester and engage with the online learning content in the relevant weeks.

The 3 hour weekly seminar has a flexible format.  The amount of time presenting actual lecture material and tutorials may vary based on the topic requirements.  

Students are expected to prepare for each session as detailed in Learning Activities Summary.  The required readings assist in extending knowledge of the weekly topic.  Tutorial questions and/or discussion case studies will involve student participation and presentation.  Case studies should be read as students ae expected to ask questions and discuss the material.  The 'Marketing Advice Report' will also be covered in each session during tutorial time, to help students work towards their final assignment.

All required readings, case studies, session lecture slides are available in MyUni Canvas course module.

Additional reading materials (i.e. articles, examples, charts or tables), may from time to time be also posted in the MyUni module to enhance learning.

Assessment	Due Date	Weight	Basis
Assignment #1:  Participation	All sessions	10%	Individual
Assignment #2:  Five (5) Online Quizzes	Every second weekend.  See Course Schedule for details	25%	Individual
Assignement #3:  Marketing Advice Report - 3000-3500 words Problem/scope to be negotiated with lecturer	Week 12	30%	Group work
Assessment #4: Case study Analysis - 1500 words	Week 14	35%	Individual

Rubric details of assessments are available in the Course Outline provided in the course's MyUni.

Assignment #1 - Class Discussion (Individual grade 10%)
Get involved

By the end of the course, I’ll know all of you pretty well. We will have spent a fair bit of time in weekly discussions/tutorial with you, seen some projects and taken attendance. 

So this component of assessment in the course is essentially around the session’s tutorial class (case study, discussion questions, general participation), but general engagement within the class lectures is good too.

So for Assignment 1 the overarching criterion is as follows:
The instructor’s subjective assessment of the student’s contribution to the discussion of marketing concepts, principles and examples.
 

 
Assignment #2 – Five (5) Quizzes (Individual grade 25%)

There will be five (5) quizzes given throughout the tirmester. The quizzes will relate to material covered in the sessions and textbook in the preceding week(s).

The quiz is to be completed online and will be available from Friday at 5:00pm until noon on Monday.

Correct answers will be available for students the following week.



Assignment #3 – Company Marketing Advice (Group – Grade 30%)

3000-3500 words – table of contents, appendices and tables are excluded from a word count.

Students will be formed into small groups and will act as a consultant to the company of your choice.

As a group, you are required to provide marketing advice to your client. This is loosely in the form of a marketing plan and needs to follow the rubric as given below.

Each week’s lecture and discussion content build to assist you in creating this piece of marketing advice. 
It is also recommended that you review Preparing a Marketing Plan prepared by Dr. Chris Medlin. This is available in MyUni Canvas modules.

Marketing Plan Rubric:
1. The Marketing Environment
This section is an analysis of the marketing environment. The marketing environment consists of external forces that directly or indirectly influence an organisation’s acquisition of inputs (human, financial, natural resources and raw materials, and information) and creation of outputs (goods, services, or ideas).
A competitive analysis should also be provided in this section.

2. SWOT Analysis
One tool marketers use to assess an organisation’s strengths, weaknesses, opportunities and threats is the SWOT analysis.
Strengths and weaknesses are internal factors that can influence an organisation’s ability to satisfy its target markets.
Opportunities and threats exist independently of the organisation and therefore represent issues to be considered by all organisations, even those that are not competitors.

3. Marketing Objectives
A marketing objective states what is to be accomplished through marketing activities.
Marketing goals should be based on a careful study of the SWOT analysis and should relate matching strengths to opportunities and/or convert weaknesses and threats.

4. Marketing Strategy
The next phase in strategic planning is the development of strategies for each functional area of the organisation.
Within the marketing area, a strategy is typically designed around two components: (1) the selection of (a) target market segment(s) and (2) the creation of a marketing mix that will satisfy the needs of the chosen target market.

5. Implementing Marketing Strategies
Marketing implementation is the process of putting marketing strategies into action.

6. Controlling Marketing Activities - Audit
The formal marketing control process, or audit, includes the establishment of performance standards, evaluation of actual performance by comparing it with established standards, and reduction of differences between desired and actual performance.

Do:
• Read and understand the Rubrics elements.
• Present the case in report format with subheadings and paragraphs following a logical structure.
• Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations.
• Use page numbers and 1½ spacing for ease of reading and feedback.
• Use citations from original sources when they are used, using an accepted format such as Harvard. If sources have not been acknowledged, they will be considered as plagiarised!
• Proof read your reports thoroughly, for grammatical and spelling errors.
• Submit your report to Turnitin. You can continue to submit until you are happy with your similarity score. Then submit your FINAL report as per detailed in 5.4 Submissions.


Do not:
• (DO NOT) Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do not lend themselves to discussion and explanations.
• (DO NOT) Copy material or use ideas from other sources without acknowledging the source. Failure to acknowledge the source will be interpreted as plagiarism which is a serious offence.
• (DO NOT) Use SWOT analysis as the only form of analysis - this is a good starting point but you will need to go much further using the concepts from the course as the framework. You may summarise the SWOT analysis in a diagram or a table and briefly explain it in the body of the report.


 
Case study - (Individual 35%)

1500 words +/-10% for each case analysis submission

Students will be randomly assigned one of the case studies by Week 9. Students will need to cover three parts in their case analysis.

1. Case summary (300-350 words): company info, product, target market, competition, and case's issues.

2. Critical analysis (800-850 words): Students need to discuss how the Business’ practices/Activities are in line with or contrary to marketing theories/concepts. Through critical analysis, students will discuss ALL the KEY business practices and why these business practices have led to positive (success) or negative (problems) results.

3. Recommendations (400-450 words): Based on the case's issues and business practices discussion, students should recommend at least two solutions to solve the identified case's issues.

NOTE:  Detailed rubics for each assessment are available in the Course Outline provided in the Course Dasboard MODULE.

Presentation of Assignments
• Please must retain a copy of all assignments submitted.
• All assignments must be submitted electronically through the MyUni assignments portal
• Please attach an ‘Assignment Cover Sheet’, which is signed and dated by you before submission.
• All group assignments must be attached to a ‘Group Assignment Cover Sheet’, which must be signed and dated by all group members before submission. All team members are expected to contribute approximately equally to a group assignment.
• Lecturers can refuse to accept assignments which do not have a signed acknowledgement of the University’s policy on plagiarism.

No Resubmission
Once your paper is in, it’s in. You can’t take your assessed paper, rework it and resubmit it.

Re-Marking / Disputes
The markers work very closely for consistency. We mark to rubrics (that you have) and we consult throughout the marking process. If you wish to dispute a mark you’ve been given, you need to raise it with the lecturer in charge within a week, giving the areas (referring to the rubric) that you think deserve more attention. You might get an email in response, but you’ll probably be asked to come in and see the lecturer.

Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by according to the schedule below. Submitting your assignment late (with or without an extension) also means you miss the primary marking cycle; it probably will get returned to you a lot later than your classmates get theirs.