MARKETNG 7120 - Research Project in Marketing (M)

North Terrace Campus - Trimester 1 - 2017

  • General Course Information
    Course Details
    Course Code MARKETNG 7120
    Course Research Project in Marketing (M)
    Coordinating Unit Business School
    Term Trimester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 36 hours
    Available for Study Abroad and Exchange Y
    Prerequisites COMMERCE 7039
    Course Staff

    Course Coordinator: Dr Liudmila Tarabashkina

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    1.  Formulate, scope and position a research report within an appropriate literature/context.
    2.    Generate a professional or theoretical research question and appropriate methodology.
    3.    Collect appropriate data, analyse according to the research problem and draw relevant conclusions.
    4.    Write a professional research report or mini-thesis.
    5.    Present and argue a position in a professional manner within a group setting.
    6.    Fulfil the requirements for conducting research in a professional and ethical manner.

    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    Zikmund, William, D'Alessandro, Steven, Winzar, Hume, Lowe, Ben, & Babin, Barry, 2014, Marketing Research, 3rd edition, South Melbourne, Victoria Cengage Learning.

    Recommended Resources
    Burton, S. & Steane, P. Surviving your thesis. Routledge, 2004.
    Marsen, S. (2007). Professional writing : The complete guide for business, industry and it. Basingstoke, New York: Palgrave Macmillan.
    Phillips, E.M. & Pugh, D.S. How to get a phd. Milton Keynes, Open University Press, 1993.


  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is delivered through individual meetings with a supervisor and weekly group meetings.
    Students will review and discuss the writing of each other’s work.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The University expects full-time students (i.e. those taking
    12 units per semester) to devote a total of 48 hours per week to their studies.

    This means that, for this 6 unit course, you are expected to commit approximately 24
    hours for private study (i.e., the study time outside of your regular classes).
    Students are required to attend all class sessions.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Draft of Literature review 10%

    Draft of Method 10%

    Presentation of key results - 10%

    Professional Report or Mini-thesis, due end
    of course 70% (Maximum 10,000 words, excludes abstract, references, tables and appendices)

    Assessment Detail

    No information currently available.


    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.