MARKETNG 7120 - Research Project in Marketing (M)
North Terrace Campus - Trimester 2 - 2019
General Course Information
Course Code MARKETNG 7120 Course Research Project in Marketing (M) Coordinating Unit Business School Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 6 Contact Up to 36 hours Available for Study Abroad and Exchange Y Prerequisites COMMERCE 7039, MARKETNG 7104 Course Description This course which is a special project in the Marketing discipline provides graduate students with the opportunity to undertake a supervised structured reading and research project on an approved topic. Special projects will be undertaken depending on the availability of appropriate staff expertise. Special projects may also be organised by the Discipline to include an Internship Program and conduct various case studies of individual business. As well as being of interest to those attending to work in the marketing sector, the course of study will be appropriate for students intending to work in big business as well as smaller entrepreneurial enterprises. Topics will need to be approved by the Discipline Leader. This inter-disciplinary course is taught collaboratively, using case study and supervised reading.
Course Coordinator: Bora QesjaAssoc. Prof. Sally Rao Hill
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning Outcomes1. Formulate, scope and position a research report within an appropriate literature/context.
2. Generate a professional or theoretical research question and appropriate methodology.
3. Collect appropriate data, analyse according to the research problem and draw relevant conclusions.
4. Write a professional research report or mini-thesis.
5. Present and argue a position in a professional manner within a group setting.
6. Fulfil the requirements for conducting research in a professional and ethical manner.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,4 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
3 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
All Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
4 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesMalhotra, Nunan and Birk, (2017) Marketing Research: An Applied Approach eBook (5e).
The book can be purchased via: http://www.pearson.com.au/9781292103150
Recommended ResourcesBurton, S. & Steane, P. Surviving your thesis. Routledge, 2004.
Marsen, S. (2007). Professional writing : The complete guide for business, industry and it. Basingstoke, New York: Palgrave Macmillan.
Phillips, E.M. & Pugh, D.S. How to get a phd. Milton Keynes, Open University Press, 1993.
Learning & Teaching Activities
Learning & Teaching ModesThis course is delivered through individual meetings with a supervisor and weekly group meetings.
Students will review and discuss the writing of each other’s work.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The University expects full-time students (i.e. those taking12 units per semester) to devote a total of 48 hours per week to their studies.
This means that, for this 6 unit course, you are expected to commit approximately 24hours for private study (i.e., the study time outside of your regular classes).
Students are required to attend all class sessions.
Learning Activities Summary
No information currently available.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryDraft of Literature review 20%
Draft of Method 20%
Professional Report or Mini-thesis, due end of course 60% (peer review form will account for 10%)
(Maximum 10,000 words, excludes abstract, references, tables and appendices)
No information currently available.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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