WINE 7777 - Wine Business Research Project (M)

North Terrace Campus - Trimester 3 - 2016

This capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine brand with results integrated into a 5 year business plan or a minor thesis exploring an identified theoretic area worthy of exploration. Skills developed include high level strategic planning and the ability to plan and execute original research. Hence, the course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today.

  • General Course Information
    Course Details
    Course Code WINE 7777
    Course Wine Business Research Project (M)
    Coordinating Unit Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites Completed COMMERCE 7039 or WINE 7777 or WINE 7777A
    Course Description This capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine brand with results integrated into a 5 year business plan or a minor thesis exploring an identified theoretic area worthy of exploration. Skills developed include high level strategic planning and the ability to plan and execute original research. Hence, the course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today.
    Course Staff

    Course Coordinator: Dr Cullen Habel

    Name: Dr Cullen Habel
    Adelaide Location: Room 924, Nexus 10
    Telephone: +61 8 8313 4763
    email: cullen.habel@adelaide.edu.au
    Course Website: www.myuni.adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    By the end of this course students should be able to accomplish the following Learning Outcomes (LO):

    1. Communicate and work effectively with academic and/or industry partners respective to the area under investigation.
    2. Create appropriate business research study design, methodologies (data collection) and data analysis methods to satisfy project objectives.
    3. Successfully plan, conduct and control the subsequent research project
    4. Analyse data, interpret and present the results via a complete business research report specific to the stated research questions and objectives.
    5. Communicate the implications of results to industry and academic stakeholders in the project effectively and professionally.
    6. Apply relevant ethical frameworks.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    2,3,4,5
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    3,4
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1,5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,5,6
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    All
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    All
  • Learning Resources
    Required Resources
    There is no prescribed text for this course, but a reading list relevant to the project and discussions will be provided. However, it is expected that students will look beyond these resources and find additional literature of value.
    Recommended Resources
    3.2 ONLINE LEARNING
    All topic lectures and most discussions will be recorded for the benefit of those that can’t attend the sessions. A comprehensive reading list will also be available in addition to lecture slides (although this is not a ‘slide intensive’ course) etc. All resources will be available via the course MyUni site. All assessments are to be provided electronically and will be marked and returned electronically via the Assessment portal on the MyUni site.

    Course Website: www.myuni.adelaide.edu.au

    3.3 QUALTRICS DATA COLLECTION SUITE
    As an important part of your course, you will need to become familiar with the collection of quantitative data using a web survey. You will need to get yourself an account by going to www.adelaide.qualtrics.com and using your university password.

    3.4 “ADAPT” FROM THE UNIVERSITY OF ADELAIDE
    ADAPT (Any Device, Any Place and Time) allows staff and students to access their learning and teaching applications on personal devices: desktops, laptops, tablets and smart phones, anywhere:

    • On campus via the UofA wireless network; and
    • Off campus via broadband access and 3G/4G Mobile networks.

    Through this “virtual suite” you will be able to use a range of licensed software products such as Statistical Package for the Social Sciences (SPSS) and the nVIVO Qualitative Data Analysis suite.

    Details for ADAPT can be found at:

    http://www.adelaide.edu.au/technology/yourservices/learning-teaching/adapt/
    Online Learning
    All topic lectures and most discussions will be recorded for the benefit of those that can’t attend the sessions. A comprehensive reading list will also be available in addition to lecture slides (although this is not a ‘slide intensive’ course) etc. All resources will be available via the course MyUni site. All assessments are to be provided electronically and will be marked and returned electronically via the Assessment portal on the MyUni site.

    Course Website: www.myuni.adelaide.edu.au
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    No information currently available.

    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.