WINE 7777 - Wine Business Research Project (M)

North Terrace Campus - Trimester 3 - 2022

This capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine business, with results integrated into a 5 year business plan or a minor thesis. Skills developed include high level strategic thinking and planning, and the ability to plan and execute original research. The course integrates all of the interfacing elements between wine, business, and marketing, as these relate to the wine industry of today.

  • General Course Information
    Course Details
    Course Code WINE 7777
    Course Wine Business Research Project (M)
    Coordinating Unit Adelaide Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 36 hours
    Available for Study Abroad and Exchange N
    Prerequisites COMMERCE 7039
    Course Description This capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine business, with results integrated into a 5 year business plan or a minor thesis. Skills developed include high level strategic thinking and planning, and the ability to plan and execute original research. The course integrates all of the interfacing elements between wine, business, and marketing, as these relate to the wine industry of today.
    Course Staff

    Course Coordinator: Dr Darren Oemcke

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Course overview and assessments.
    Staying on track in your research.
    Topics and discussion respective to Part 1 of the Research Project:
    How to write a research report
    Components of a research report
    Terms of reference
    Setting your timelines
    Elucidating your problem and objectives
    Meeting industry partner expectations
    Planning research design -¬ methodology and analysis
    Background to your study
    Topics and Discussion respective to Part 2 of the Research Project:
    Dodging issues and problems – respective to…
    Your chosen research design
    Proposed sampling methods (issues and how to avoid them – accepting limitations)
    Data collection methods
    Proposed analysis methods
    Research Presentations:
    Each student will present an overview of their research (15 to 20 minutes including questions). A detailed description of this assessment is provided in this document.
    Topics and discussion respective to Part 3 of the Research Project:
    Writing your results
    Writing your recommendations
    Limitations and directions for future research
    Pulling it all together…
  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course, students will be able to:

    1. Communicate and work effectively with academic and/or industry partners respective to the area under investigation.
    2. Create appropriate business research study design, methodologies (data collection) and data analysis methods to satisfy project objectives.
    3. Successfully plan, conduct and control the subsequent research project
    4. Analyse data, interpret and present the results via a complete business research report specific to the stated research questions and objectives.
    5. Communicate the implications of results to industry and academic stakeholders in the project effectively and professionally.
    6. Apply relevant ethical frameworks.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.


    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.


    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.


    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.


    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.


    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

  • Learning Resources
    Required Resources
    There is no prescribed text for this course, but a reading list relevant to the project and discussions will be provided. However, it is expected that students will look beyond these resources and find additional literature of value.
    Recommended Resources
    Whilst there is no prescribed text - the following book is strongly recommended:

    SPSS: Analysis without Anguish (Coakes and Steed)

    PLEASE NOTE!  Any version or addition of this text will be suitable!

    As an important part of your course, you will need to become familiar with the collection of quantitative data using a web survey. You will need to get yourself an account by going to and using your university password.

    ADAPT (Any Device, Any Place and Time) allows staff and students to access their learning and teaching applications on personal devices: desktops, laptops, tablets and smart phones, anywhere:

    • On campus via the UofA wireless network; and
    • Off campus via broadband access and 3G/4G Mobile networks.

    Through this “virtual suite” you will be able to use a range of licensed software products such as Statistical Package for the Social Sciences (SPSS) and the nVIVO Qualitative Data Analysis suite.

    Details for ADAPT can be found at:
    Online Learning
    Most aspects of the seminars will be recorded and copies of the slides will be provided via MyUni. However, this is a highly self-directed project and will not be slide intensive. The purpose of the seminars is to review critical aspects of the approach and structure of your business plan / thesis and to review data collection, analysis and reporting methods. As such, these seminars are more workshops than lectures. Come prepared to work on your own projects.

    Course Website:
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is delivered during 3 intensive days of teaching at the beginning of the trimester period and ongoing consultation with the lecturer will take place until the project report is submitted. During the seminar sessions students will engage in lectures, tutorial discussions and applied problem solving via case studies. The focus of the course will be a comprehensive research project – this is an individual assignment. For students studying remotely, all lecture and tutorial sessions will be recorded, and for these students maintaining close contact with the lecturer throughout the project will be critical.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    This information is provided as a guide to assist students in engaging appropriately with the course requirements. The University expects full-­time students to commit approximately 9 hours for a three-­ unit course of private study outside of your regular classes. Students in this course are expected to attend sessions in this intensive delivery mode course if at all possible. Students studying remotely must review session recordings and stay in touch with the lecturer and their group members as required to maintain contact and group cohesion
    Learning Activities Summary
    Importantly, this whole course is designed around you conducting your own piece of research. You will need to have collected your data and written your final report by the end of this course.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Weighting Learning Outcome
    Research Presentation 20% 1, 2, 5, 6
    Research Project Part 1 20% 1, 2
    Research Project Part 2 30% 2, 3, 5
    Research Project Part 3 30% 2, 3, 4, 5, 6
    Total 100%
    Assessment Detail

    Assignment 1 - Research Presentation (in class) - 20%

    You will have already prepared a research proposal prior to coming into this course (or will understand what this is given that Business Research Methods or the equivalent is a pre-­requisite for this course). Using this as a basis (or an alternative document or brief) – you are required to present an overview of your planned research project to the class and your lecturer.

    This will include the following components:
    1. Overview of the wine business problem (why solving it is important).
    2. The over-­riding research question and the associated objectives.
    3. A brief over view of your research design and methodology
    4. Who your units of research (people, businesses or data etc) will be.
    5. Your planned analysis methods.
    6. A time-­line
    7. Budget if required.

    You will have 20 minutes or so to get this done and then you must be prepared to take questions.
    You will be marked both on the quality of your presentation and its content.

    Assignment 2 - Research Project (Parts 1, 2 and 3) – Total 80%
    Due to the nature of this research project, you will submit your report in ‘parts’. The purpose of this approach is three-­fold.

    1 A research project is a large project with specific aspects. This approach breaks the project down into distinct and logical portions allowing for easier comprehension of the tasks at hand.
    2 It ensures that students work consistently and manage their time specific to each part. Ensuring there is no ‘mad rush’ at the end to try and do more than can be achieved in the time specified. Good research always has strict deadlines attached to it. This approach does not permit ‘lagging’.
    3 The student receives ongoing feedback – problems that may be evident in one part can be addressed before this outcome effects the entire project. The ongoing feedback also provides positive reinforcement of good work!

    It is envisaged that the entire project will e approximately 6,000 (not including appendices and references). Whilst you have touched on many of these components in putting together a research proposal – in the report these aspects are more details and must be fully justified.
    2a – Research Project part 1 (20%) approx. 1500 to 2000 words
    1. Introduction:
    1.1. Scope and terms of reference
    1.2. Importance of the research
    1.3. Time frame of the research
    2. Problem and objectives
    3. Secondary data report (literature review)
    2b – Research Project part 2 (30%)
    4. Research design (fully justified!)
    4.1. Qual/Quant or mixed – strengths and limitations
    5. Proposed sampling methods
    5.1. Units of measure – strengths and limitations
    6. Data collection instruments and methods – strengths and limitations
    7. Proposed analysis methods – strengths and limitations
    2c – Research Project part 3 (30%)
    There is likely to be a fair degree of variance in this part of the report due the nature and design of your project. For example, if you are doing qualitative research then it is likely to be very long due to the nature of the transcripts and thematic analysis. If you are doing a quantitative study, then there will be a lot of tables and probably appendices with validation analysis and so on. Hence, the length may vary from project to project – but it will be the most comprehensive and most challenging individual part.

    8. Profile of the data
    9. Data analysis
    10. Discussion of findings and relevance to stated objectives and the research problem.
    11. Recommendations
    12. Limitations of the study and directions for future research
    All assignments are to be submitted by the due date using the Turnitin facility on the course MyUni website. Assignments will be marked electronically and returned that way too. Please remember to keep a copy of all your work. Each assignment must also have an assignment cover sheet as its first page and title page after that.

    Late Assignment Submission
    Students are expected to submit their work by the due date to maintain a fair and equitable system.
    Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

    Return of Assignments
    Lecturers aim to marked and return assignments to student within two (2) weeks of the due date with written feedback.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

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