WINE 7006 - Wine Retailing
North Terrace Campus - Trimester 2 - 2024
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General Course Information
Course Details
Course Code WINE 7006 Course Wine Retailing Coordinating Unit Marketing Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours Available for Study Abroad and Exchange N Assessment Assignments/tests/group work as prescribed at first Lecture Course Staff
Course Coordinator: Dr Darren Oemcke
Email: martin.hirche@adelaide.edu.auCourse Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Critically evaluate the different types of distribution channels and the key strategies for wine retailing 2 Assess the nature and importance of marketing logistics, supply chain management and wholesaling 3 Interpret how consumers purchase wine across different retail channels and be able to recommend the most appropriate channel mix for a wine company 4 Examine and discuss the latest trends in online and mobile wine retailing
5 Demonstrate an understanding of how to integrate retailing strategies with cellar door activities 6 Work effectively in a group to propose a potentially successful retailing strategy for a wine company University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1,3,4,6 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1,2,3,5,6 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
2,3,4,6 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1-6 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
2,3,4,5 Attribute 6: Australian Aboriginal and Torres Strait Islander cultural competency
Graduates have an understanding of, and respect for, Australian Aboriginal and Torres Strait Islander values, culture and knowledge.
. Attribute 7: Digital capabilities
Graduates are well prepared for living, learning and working in a digital society.
. Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Readings as provided on CanvasRecommended Resources
Berman B. and Evans J.R. (2012), Retail Management: A strategic approach, Pearson.
Carlsen J. and Charters S. (2006), Global wine tourism: research, management and marketing, Cabi Publishing.
Hall C.M., Sharples L., Cambourne B. and Macionis N. (2009), Wine tourism around the world, Routledge.
Morrison A. (2013), Marketing and managing tourism destinations, Routledge.
Thach L. and Charters S. (2016), Best Practices in Wine Tourism: Case Studies from Around the World. -
Learning & Teaching Activities
Learning & Teaching Modes
- Lectures
- Group presentations
- Case studies
- Field trips
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Course 1 (29 May – 9am-12am): Case study (1h)
Course 2 (29 May – 1:30pm-4:30pm): Case study (1h)
Course 3 (30 May – 9am-12am): Group presentation (10/15 minutes per group)
Course 4 (30 May – 1:30pm-4:30pm): /
Course 5 (31 May – 9am-12am): Group presentation (10/15 minutes per group)
Course 6 (31 May – 1:30pm-4:30pm): Case study (1h)
Course 7 (2 June – 9am-12am): /
Course 8 (2 June – 1:30pm-4:30pm): Group presentation (10/15 minutes per group)
Course 9 (5 June – 9am-12am): /
Course 10 (5 June – 1:30pm-4:30pm): Case study (1h)
Course 11 (6 June – 9am-12am): Field trip
Course 12 (6 June – 1:30pm-4:30pm): Exam (2h)Learning Activities Summary
i.Tourism overviewa. Major trends and key figuresb. Definitionsc. Tourism and wine tourism organizationsd. Focus on wine tourism and sustainable development
ii. Tourism marketing strategya. Destination brandingb. Tourism market segmentation
iii. Tourist behavioura. Market trendsb. Motivations to travelc. The purchase behaviour processd. Consumption experience
iv. Wine distributiona. World wine distribution strategies – Focus on the French wine distribution channelsb. “Off trade” versus “On trade”c. Direct sale by producers
v. Principles of multichannel retailinga. Trends and issuesb. Retailing strategiesc. E-commerce – omnichannel and multichannel strategiesd. Retail metrics to measure retail performance
Specific Course Requirements
Basic knowledge in marketing and strategy.
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Weighting Word count/time Due Learning Outcome Group work presentation (1) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Group work presentation (2) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Group work presentation (3) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Report Individual 40% Maximum 10 Pages 11 June 2017 3,5,6 Total 100% Assessment Detail
Group work presentations:
• PPT presentation
• Groups of 4-5 persons max.
• Speech length (10 to 15 minutes per group)
• Upload your PPT online after the session
Individual report:
• Maximum 10 Pages
• Upload to MyUni as well as email to charlotte.massa@em-strasbourg.eu
• Due date: 11 June 2017
Submission
Group work presentation
You must provide a PowerPoint Presentation. Each slide aims at answering one question.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
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- Intellectual Property Policy
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- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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