WINE 7006 - Wine Retail, Cellar Door and Food Tourism (M)

North Terrace Campus - Trimester 2 - 2016

The course information on this page is being finalised for 2016. Please check again before classes commence.

This course is combines two of the most important aspects of wine retailing in a local environment. Firstly, it explores the basics of tourism and the structure of the tourism industry with a specific focus on wine tourism and wine and food festivals within this broader context. It also concentrates on how wine tourism is used as a strong vehicle to build a brand image for the wine(ry) business and/or a wine region. Specific concentration areas include visitor (consumer) behaviour, the role of the cellar-door in wine marketing/distribution, the functions of wine routes/roads, wine region brand building, and wine and/or food festival event fundamentals. Secondly, the course focuses on the principles of establishing and managing a retail concern outside a cellar door context. It will expose the student to the theoretical and practical aspects of selling and retail practices. Areas of concentration are the basics of retail and wholesale operations and negotiation skills. The course is specifically oriented to show how both approaches to retailing wine to consumers can be complimentary and underpins a strong wine retailing strategy. The course, will involve some fieldwork and practical case studies.

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Course Details

Course Code	WINE 7006
Course	Wine Retail, Cellar Door and Food Tourism (M)
Coordinating Unit	Adelaide Business School
Term	Trimester 2
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	Up to 36 hours
Available for Study Abroad and Exchange	Y

Course Staff

Course Coordinator: Sebastien Bede

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Learning Outcomes

Course Learning Outcomes

No information currently available.

University Graduate Attributes

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Learning & Teaching Activities

Learning & Teaching Modes

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Workload

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Learning Activities Summary

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The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

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Assessment Detail

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Submission

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Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

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Maintained by:	Course Outlines Administrator