WINE 7777B - Wine Business Research Project - Part B

North Terrace Campus - Trimester 3 - 2015

Part B of the capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine brand with results integrated into a 5 year business plan or a minor thesis exploring an identified theoretic area worthy of exploration. Skills developed include high level strategic planning and the ability to plan and execute original research. Hence, the course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today.

  • General Course Information
    Course Details
    Course Code WINE 7777B
    Course Wine Business Research Project - Part B
    Coordinating Unit Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 36 hours
    Available for Study Abroad and Exchange N
    Restrictions Part A must be completed. Other entry must be approved by the Course Coordinator
    Course Description Part B of the capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine brand with results integrated into a 5 year business plan or a minor thesis exploring an identified theoretic area worthy of exploration. Skills developed include high level strategic planning and the ability to plan and execute original research. Hence, the course integrates all of the interfacing elements between wine, business and marketing management as these relate to the 'real-world' side of the wine industry of today.
    Course Staff

    Course Coordinator: Associate Professor Roberta Crouch

    Lecturer: Dr Roberta Crouch
    Location: 10 Pulteney Street, Nexus Building (Rm 1013) and
    ESC Dijon School of Wine and Spirits, Dijon France
    Telephone: +61 404833924
    Skype Name: Roberta.crouch
    Course Website:
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    This course is being presented in semi-intensive mode with seminars, tutorials and group discussions (lunch and breaks) commencing at 9:00 am and concluding at 3:30 pm on each of the days scheduled below. All sessions will be held at Marjoribanks 126 in the Nexus Building.

    Session 1 Sept 1, 2015 (9:30 to 3:30) Nexus 10, Room 9.01
    Session 2 Sept 2, 2015 (9:30 to 3:30) Nexus 10, Room 9.01
    Session 3 Sept 20, 2015 (9:30 to 12:30) Nexus 10, Marjoribanks 126

    The full timetable of all activities for this course can be accessed from the Course Planner at

    Please note – this course outline presents changes to original dates and times.
  • Learning Outcomes
    Course Learning Outcomes
    The purpose of this major project is to provide students with the opportunity and skill set to undertake an independent piece of original wine business problem based research. During this process (and usually working from a research proposal developed in Business Research Methods) students plan, manage the research process aimed at addressing a clearly and appropriately elucidated wine business problem. From there, they will undertake data collection (or source valid and applicable data), analyse the data, report on their findings and make useful and sensible business and action based recommendations (which may include further research if the study is largely exploratory).

    The course culminates in the production of a thorough research report which can provided to an industry partner (if one has been involved in the research project) or findings may even be shared with industry stakeholders via industry publications or similar. Whilst how the report findings are disseminated are not critical to the student learning outcomes, the project is oriented towards this possibility.

    By the end of this course students should be able to accomplish the following Learning Outcomes (LO):

    1. Communicate and work effectively with academic and/or industry partners respective to the area under investigation.
    2. Create appropriate business research study design, methodologies (data collection) and data analysis methods to satisfy project objectives.
    3. Successfully plan, conduct and control the subsequent research project
    4. Analyse data, interpret and present the results via a complete business research report specific to the stated research questions and objectives.
    5. Communicate the implications of results to industry and academic stakeholders in the project effectively and professionally.
    6. Apply relevant ethical frameworks.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 2,3,4,5
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 3,4
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1,3, 4
    Skills of a high order in interpersonal understanding, teamwork and communication. 1,5
    A proficiency in the appropriate use of contemporary technologies. 3,4
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. All
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 1, 5, 6
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. All
  • Learning Resources
    Required Resources
    There is no prescribed text for this course, but a reading list relevant to the project and discussions will be provided. However, it is expected that students will look beyond these resources and find additional literature of value.
    Recommended Resources
    Students have access to library and electronic databases and use of these and other sources of legitimate information, such as industry journals and other publications are recommended when appropriate.
    Online Learning
    All topic lectures and most discussions will be recorded for the benefit of those that can’t attend the sessions. A comprehensive reading list will also be available in addition to lecture slides (although this is not a ‘slide intensive’ course) etc. All resources will be available via the course MyUni site. All assessments are to be provided electronically and will be marked and returned electronically via the Turnitin portal on the MyUni site.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is delivered during 3 intensive days of teaching at the beginning of the trimester period and ongoing consultation with the lecturer will take place until the project report is submitted. During the seminar sessions students will engage in lectures, tutorial discussions and applied problem solving via case studies. The focus of the course will be a comprehensive research project – this is an individual assignment. For students studying remotely, all lecture and tutorial sessions will be recorded, and for these students maintaining close contact with the lecturer throughout the project will be critical.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    This information is provided as a guide to assist students in engaging appropriately with the course requirements. The University expects full-time students to commit approximately 9 hours for a three-unit course of private study outside of your regular classes. Students in this course are expected to attend sessions in this intensive delivery mode course if at all possible. Students studying remotely must review session recordings and stay in touch with the lecturer and their group members as required to maintain contact and group cohesion.
    Learning Activities Summary
    As per MyUni site.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment                     Value         LO                     Due
    Research Presentation        20%    1, 2, 5, 6       Sept 20, 2015 (in class)
    Research Project Part 1      20%    1, 2               Oct 9, 2015 (Turnitin)
    Research Project Part 2      30%    2, 3, 5           Oct 30, 2015 (Turnitin)
    Research Project Part 3      30%    2, 3, 4, 5, 6    Dec 4, 2015 (Turnitin)
    Assessment Related Requirements
    Each assessment must be attempted, and an overall grade of at least 50% must be achieved to pass the course overall. In addition to this at least 6 Skype meetings must be attended by each student between the 7th of October and the 26th of November 2015. These may not be ‘weekly’ per se – but they must be at regular intervals. Please set up your meeting schedule as soon as practical after your presentation on the 20th of September.
    Assessment Detail
    1. Research Presentation (in class Sept 20, 2015) 20%

    You will have already prepared a research proposal prior to coming into this course (or will understand what this is given that Business Research Methods or the equivalent is a pre-requisite for this course). Using this as a basis (or an alternative document or brief) – you are required to present an overview of your planned research project to the class and your lecturer.

    This will include the following components:

    1. Overview of the wine business problem (why solving it is important).
    2. The over-riding research question and the associated objectives.
    3. A brief over view of your research design and methodology
    4. Who your units of research (people, businesses or data etc) will be.
    5. Your planned analysis methods.
    6. A time-line
    7. Budget if required.

    You will have 20 minutes or so to get this done and then you must be prepared to take questions. You will be marked both on the quality of your presentation and its content.

    2.Research Project (Parts 1, 2 and 3) 80%

    Due to the nature of this research project, you will submit your report in ‘parts’. The purpose of this approach is three-fold.

    1. A research project is a large project with specific aspects. This approach breaks the project down into distinct and logical portions allowing for easier comprehension of the tasks at hand.
    2. It ensures that students work consistently and manage their time specific to each part. Ensuring there is no ‘mad rush’ at the end to try and do more than can be achieved in the time specified. Good research always has strict deadlines attached to it. This approach does not permit ‘lagging’.
    3. The student receives ongoing feedback – problems that may be evident in one part can be addressed before this outcome effects the entire project. The ongoing feedback also provides positive reinforcement of good work!

    It is envisaged that the entire project will e approximately 6,000 (not including appendices and references). Whilst you have touched on many of these components in putting together a research proposal – in the report these aspects are more details and must be fully justified.

    2.a Research Project (Part 1 Due Oct 9, 2015) 20%

    Research Project Part 1 (Components) approx. 1500 to 2000 words

    1. Introduction:
    1.1. Scope and terms of reference
    1.2. Importance of the research
    1.3. Time frame of the research
    2. Problem and objectives
    3. Secondary data report (literature review)
    2.b Research Project (Part 2 Due Oct 30, 2015) approx. 1500 words 30%

    4. Research design (fully justified!)
    4.1. Qual/Quant or mixed – strengths and limitations
    5. Proposed sampling methods
    5.1. Units of measure – strengths and limitations
    6. Data collection instruments and methods – strengths and limitations
    7. Proposed analysis methods – strengths and limitations

    2.c Research Project (Part 3 Due Dec 4, 2015) approx. 2000 to 2500 words 30%

    There is likely to be a fair degree of variance in this part of the report due the nature and design of your project. For example, if you are doing qualitative research then it is likely to be very long due to the nature of the transcripts and thematic analysis. If you are doing a quantitative study, then there will be a lot of tables and probably appendices with validation analysis and so on. Hence, the length may vary from project to project – but it will be the most comprehensive and most challenging individual part.
    8. Profile of the data
    9. Data analysis
    10. Discussion of findings and relevance to stated objectives and the research problem.
    11. Recommendations
    12. Limitations of the study and directions for future research
    All assignments are to be submitted by the due date using the Turnitin facility on the course MyUni website. Assignments will be marked electronically and returned that way too. Please remember to keep a copy of all your work. Each assignment must also have an assignment cover sheet as its first page and title page after that.

    Late Assignment Submission
    Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

    Return of Assignments
    Lecturers aim to marked and return assignments to student within two (2) weeks of the due date with written feedback.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

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