MDIA 3306 - User Experience Design

North Terrace Campus - Semester 2 - 2017

Media-driven service innovation changes the nature of physical artefacts and their environments by integrating media systems and resources with the physical world. This course enables students to examine how user experience design could redefine the meaning, value and functionality of physical products and systems and transforms them into highly integrated service systems able to enhance the sustainability and humaneness of our social and economic environments while offering industries a competitive edge. The course introduces students to the major theories of user experience design, and analyses the design strategies that companies use to transform user-oriented service innovations into economic growth and gain competitive advantage in national and global marketplaces. It enables students to explore the integration of service systems into physical systems, backed by research and development, design capabilities, and adaptability and personalisation.

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