ENTREP 2002 - New Venture Marketing
North Terrace Campus - Semester 1 - 2016
General Course Information
Course Code ENTREP 2002 Course New Venture Marketing Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Intensive: 36 to 40 hours Available for Study Abroad and Exchange Y Course Description The aim of this course is to enable students from a variety of backgrounds to understand how to develop and operationalise a marketing plan for new ventures. The skills and knowledge learnt will enable a student to identify which marketing techniques and theories are most suitable for new ventures, no matter whether they are a new business or within an existing organisation.
On completion of this course, students should be able to; Describe the contents of a marketing plan; Develop their own marketing plan suitable for a new venture; Operationalise a marketing plan and undertake basic marketing activities.
Market segmentation, Product selection, Pricing decisions, Distribution and Promotional strategy and activity
Course Coordinator: Dr Gary HancockProgram Director Contact Details:
Entrepreneurship & Innovation
Name: Dr Gary Hancock
Name: Dr Hermina Burnett
Dr. Hermina Burnett was born in the Netherlands, but has lived in Australia for over twenty five years. She arrived in Australia as a primary school teacher, but instead of continuing her career, she joined the ‘migrant dream’ by founding and operating four successful commercial companies.
Because of her interest in other start-up entrepreneurs like herself and (Not-for-profit) Entrepreneurship in general, Hermina developed a federally funded Not-for-profit ‘Business Incubation’ program for the Northern Metropolitan Region of Melbourne and worked as the general manager of New Business Development Services. This service provided a range of networking events, seminars, counselling and mentoring programs to more than 300 start-up entrepreneurs in their first three years of operation.
Hermina returned to university to undertake an MBA followed by a PhD to further develop and teach Entrepreneurship & Innovation courses at undergraduate and postgraduate levels in Australia and overseas.
Based on her different experiences in for profit and not-for-profit Entrepreneurship practice, teaching and research, her interests and research papers are in Business Incubation, Social Entrepreneurship and Entrepreneurship Education.
Hermina holds a BEd, a Post Grad.Cert in Teaching & Learning Higher Ed, an MBA and a PhD.
Phone: +61 419 552 787
The full timetable of all activities for this course can be accessed from Course Planner.Opening intensive:
Tuesday 8th, Wednesday 9th and Thursday 10th March 2016
9am to 6pm
Nexus10, Level 6, Room 6.01
Tuesday 5th, Wednesday 6th and Thursday 7th April 2016
9am to 6pm
Nexus10, Level 6, Room 6.01
Course Learning OutcomesNew Venture Marketing is an interactive and practical business unit designed for students in the field of entrepreneurship. Creating and growing a new venture is an activity that few are able to do successfully, even though many try. This marketing unit therefore concentrates on a practical as well as theoretical understanding of challenges faced by entrepreneurs. It is centered on marketing principles, how to find new markets and how to build appropriate marketing strategies for the products/services that are necessary to create, develop and sustain a new venture. It also emphasises the importance of globalisation, alliances and networks within and outside of the new venture with whom the business owner is connected.
The key learning objectives of this course are:
To understand the key issues relating to the marketing of an innovation or a product or service for a new venture.
“The aim of Marketing is to know and understand the customer so well, that the product or service fits them and sells itself”. (Peter F. Drucker)
1 Appreciate marketing theory and principles, especially in the context of entrepreneurial marketing as distinct to traditional marketing 2 Conduct detailed market research (primary and secondary) and become familiar with environmental scanning techniques such as Porter’s 5 forces, Utility matrix, TOWS, Blue Ocean strategies, Option strategies 3 Understand market segmentation, identification of customers and competitive forces 4 Apply the theoretical market analysis tools to develop an understanding about successful and unsuccessful marketing techniques and strategies 5 Develop tailored marketing strategies appropriate to different products/services in new ventures and present these to fellow students and industry 6 Develop an Integrated Promotion Plan, a marketing Campaign and/or strategic Marketing plan for a new venture opportunity
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1, 2, 3, 4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1, 2, 3, 4, 5, 6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
5, 6 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1, 2, 4, 5, 6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
3, 5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
4, 5, 6
Required ResourcesNo text book is required for this course
The following readings will be made available through MyUni:
Aaker, D.A. and Mills, M.K., 2005, Strategic Market Management, Wiley, Australia. Chapter 10
Allen, K.R., 2009, Launching New Ventures, 5th edition, Houghton Miffilin Company, US.
Crane, Frederick G. 2013, Marketing for Entrepreneurs, Concepts and Applications for New Ventures, 2nd edition, Sage.
Frederick, H, O’Connor, A and Donald F. Kuratko, 2013, Entrepreneurship, theory and practice, 3rd edition, Centage, Australia. Chapter 10
Hill, C.W.L., Cronk, T and Wickramasekera, R., 2008, Global Business Today, McGraw-Hill, Australia. Chapter 11
Schaper, M, Volery, T, Weber, P and Lewis, K., 2011, Entrepreneurship and small business, 3rd Asia-Pasific edition, Wiley, Australia. Chapter 6
Recommended ResourcesIn addition to the above reading list, there is a broad range of materials that cover and complement the topic areas discussed in this course. A reading list will be available on MyUni to assist you with sourcing and locating additional materials. There is no prescribed text that you must obtain, but as a general text, I recommend:
Crane, Frederick G. 2013, Marketing for Entrepreneurs, Concepts and Applications for New Ventures, 2nd edition, Sage.
Or there is of course the classic overall text on Marketing:
Kotler, P, Burton, S, Deans, K, Brown, L & Armstrong, G 2012, Marketing, 9th edition, Pearson.
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/
From this link, you are able to access the Library's electronic resources.
Online LearningMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
Learning & Teaching Activities
Learning & Teaching ModesMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
Learning Activities Summary
This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.
Introduction of Intensive Block 1
What is Marketing?
- Overview of the course and outline of syllabus, assignments and assessment
- Confidentiality and personal backgrounds
- MyUni tools
2 Exploring the Marketing Process
- What is marketing?
- Marketing philosophy
- Difference between marketing and selling
- Marketing concepts
- Marketing as an essential part of Entrepreneurial Activity
Frederick, O’Connor and Kuratko, Ch 10
3 Market Research
- What to research?
- Primary market research
- Secondary research
- Qual/Quant methods
- Analysis and Reporting
- Strategy formulation
Schaper, Volery, Weber and Lewis, 2011, Chapter 6 4 Exploring Market Potential and Profitability
- Group activity in class
- Overview of the elements of an opportunity screen
- Guidelines for individual presentation
- Knowing your audience
Marketing is creative and Innovative
Environmental and Industry Analysis Analysing the Competition
5 - Being a Creative and Innovative Marketer 6 Industry and Market Dynamics
- Dimensions of environmental analysis: the importance and impact of environmental factors
- Market analysis: size and growth
- Managing your products /services through Life Cycle theory
Porters 5 forces Frederick, O’Connor and Kuratko, Ch 10
7 Identifying and analysing the customer
- Market forces- Porters 5 forces
- Who are your competitors
- Competitor strengths and weaknesses
- Competitive position
- What are your strengths -TOWS analysis
- Creating a sustainable competitive advantage (SCA) for your new products/services
Schaper, Volery, Weber and Lewis, 2009, Ch 6
Analysing the customer
Attracting and reaching customers
Buyer Matrix Model
8 Identifying and analysing customers
- Who is the customer?
- Customer identification and segmentation
- Selecting target markets
- Needs and wants of the target customer
Schaper, Volery, Weber and Lewis, 2009, Ch6 9 Attracting and reaching customers
- Customer motivations to buy (drivers)
- When customers buy
- Where customers buy
10 Developing a Buyer Matrix Model Kim & Mauborgne, 2004 11 Marketing Opportunity Proposals
- Individual student presentations and feedback
- Review of intensive block 1 and discussion
Assignment 1a Due 5%
No PowerPoint allowed.
Introduction Intensive Block 2
Marketing Mix Strategy
The Marketing Plan
- Assignment discussion
13 Marketing Mix
- Pricing strategies
- Promotion (Communication methods)
- Placement (Distribution channels to market)
- People & Processes
Pricing sheet 14 Developing a marketing plan
- How to create an effective marketing plan
- Marketing stages of growing ventures
- The role of personal selling in a marketing strategy
- Managing customer relationships (CRM)
Allen, 2009, Chapter 15
Ethical Marketing… is it possible?
Differentiating Marketing Strategies
16 Successful Marketing Strategies
- Strategy formulation
- Low cost strategies
- Blue Ocean strategies
- Outdoor Strategies
Aaker and Mills, 2005, Chapter 10
Hutter & Hofman, 2011
Kim & Mauborgne, 2005
- Building strong brands
- Brand equity
- Brand loyalty
18 The Integrated Promotion Plan Crane, F, 2013, Chapter 10
Entering Foreign Markets; Global Marketing
19 Entering global markets
- Turnkey projects
- Joint ventures
- Wholly owned Subsidiaries
- Greenfield or Acquisition?
Hill, Cronk and Wickramasekera, 2008, Chapter 11 20 Strategic Marketing Group project
Class Presentations of group projects
Assignment 2a Due 10% 21 Wrap up and review
- Review main points for block 1 and 2
- Structuring the major assignments
Specific Course RequirementsThis course requires you to present mature and well-reasoned work that addresses the principles of marketing, marketing strategies and marketing applications in a professional business context. Of prime importance is to show insight into marketing strategies and take a critical approach in the design and development of a marketing research project or market strategy report.You will need to read more widely on the topic then the list of references provided and beyond hits found on Google or YouTube.Your work will need to be succinct and clearly written and presented. Do not labour the point, regurgitate theory or address irrelevant issues. Appropriate examples or cases may be used to illustrate your point as they can serve to strengthen your arguments.Keep to the word limits and do not ramble. In every instance present your work as if it is a submission to a Board of Directors – succinct, clear, structured and reasoned.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryAn overview of the course assessment appears in the following Table. Details appear in the following section:
# Assessment Length Weighting Due Date Learning Outcomes 1 Market Opportunity Proposal (Individual) 2 minute oral proposal plus
750 word written proposal
(5% oral presentation &
5% written proposal)
see MyUni 1, 2, 3, 5 2 Marketing Challenge (Team) Report max. 3500 words
(10% oral presentation &
20% written report)
see MyUni 1, 2, 3, 4, 5, 6 3 Examination of theory 2-hour 30% see MyUni 1, 2, 3, 4 4 Strategic Marketing Project (Individual) Report max. 2500 words
30% see MyUni 1, 2, 3, 4, 5, 6 Total 100%
Assessment Related RequirementsIt is expected that assignments will be typed, using word processing software such as Microsoft Word. Submit your assignments as per the instructions in the following section.
Font 12, Line spacing of 1.5 lines. If software other than Microsoft Word is used, the file format must be one that can be read using Word, such as .doc or .rtf (rich text format).
Please note: PDF (Acrobat) format is not acceptable unless accompanied by an editable Microsoft Word document or similar.
All assignments may be scrutinised using Turn-It-In as per University policy (see below).
Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners
Assessment DetailAssessment 1: Marketing Opportunity Proposal (Individual assignment)
Weighting: 10% (5% Oral presentation and 5% written proposal)
Length: Max 750 words (2 pages, 12 font, 1.5 spacing)
Due Dates: Oral presentation: see MyUni
Written proposal: see MyUni
Submission Details: Online through MyUni; Oral Proposal in class
This assignment comprises a two minute oral presentation of a marketing proposal for a new product (or service).
You are required to present your marketing ideas to an interested audience with the primary aim to win support and conduct detailed market research on it. This is also your chance to attract team members for assignment two and showcase your skills and abilities. The idea (product or service) is to be positioned as a real business case and you will need to convince your audience of the perceived potential market share for it.
NO USE OF POWERPOINT SLIDES PERMITTED
The product/service that you want to enter into the market place could be from your workplace, be known to you through your environment, family or friends, or be totally new.
As a minimum your oral presentation and proposal should include:
• A detailed description of the product or service you are marketing
• A description of the industry and market
• An estimate of the size of that market (market potential)
• Identification of the potential customers and/or end users
• Identification of the Competition
• How much are you selling this product / service for? Why?
• How are you going to promote this new idea?
• Financial potential (ROI)
You need to choose your words well as you have only about 2 minutes. This does not mean however, that you should not thoroughly prepare for this assignment, as I might allow up to an additional 5 minutes for Q & A time (class size depending).
In addition, you need to prepare a short written version of your proposal (max 750 words). Your written proposal should address at least all the points included in your presentation as above and further include an outline of the tasks to be undertaken to conduct further market research on this product/service.
This assignment will assess your understanding of the course objectives 1, 2, 3, 5
Length and Presentation:
The written proposal must not be more than two pages long and not exceed 750 words.
Oral presentation – two minutes with up to 5 minutes for questions
Criteria by which your assessment will be marked:
The oral presentation will be assessed against the following criteria:
• Engagement with the reader/audience
• Extent of preparation
• The structure of both presentation and proposal
• The professionalism of your presentation without the use of powerpoint slides and
• The persuasiveness of your argument
The proposal will include an assessment of the extent to which the key content areas are covered succinctly and accurately.
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3, 5
Assessment 2: Marketing Challenge (Team assignment)
Weighting: 30% (Oral presentation: 10% Report 20%)
Length: Max. 3500 words (10 pages, plus cover sheet and appendices).
Due Dates: see MyUni
Submission Details: Online through MyUni
This is a group assignment undertaken by a minimum of 2 and maximum of 4 students.
This year, I am providing you with a choice of 2 team assignments
Microsoft has bold ambitions to create more personal and intelligent computing experiences that empower billions of people to
achieve more. A key target of this ambition is to have 1 billion active Windows 10 devices by 2018, with a substantial contributor being our mobile platform and Lumia devices. Recently this motion has been propelled by the announcement of Microsoft's flagship Lumia devices, launching with Windows 10 as the first of its kind to market.
How would you propose over the next 12 months to increase the market share of Lumia devices in Australia?
Budget and Timeframe: The campaign must drive increased market share of Lumia devices in the next 12 months (till June 2017). The budget is $500,000AUD, this money may be used for a variety of activities including (not limited to) research, demand generation campaigns and co-marketing activities.
Objective Market growth: Reminder that to gain share, sales must exceed the average smartphone market growth rate, so we’d like to see how you would do this both strategically and creatively.
Product knowledge: Microsoft’s phone range varies from affordable to premium models, so when devising a strategy to grow our share, identify your target audience and justify the decision to match them with a product type, and demonstrate an understanding of their behaviours and needs.
Market Analysis: 79% of Australians currently own a Smartphone, utilizing a framework. Analyse the current Australian consumer market for Smartphones and define who your target market will be. The powerhouse duopoly, Apple and Samsung, collectively hold 73% share in the Australian market. Although Apple are currently winning the local device competition. Android remains the
dominant OS with 52% over the past year, followed by Apple on 38% and Windows on 8%.
Report: You must submit one report per group (groups can be 1 - 4 people). The report should be 10 pages (no +/- 10%) size 12 font, 1.5 spacing. This does not include a cover page, a reference list (Harvard style) or any appendices. Please state your group name in the document header and the names of each group member and your University, on the cover page.
Lincoln College is a privately owned, not for profit residential college located in North Adelaide for tertiary students that have moved away from home to study. Lincoln prides itself on its leading pastoral care and academic support programs, with its residents achieving significantly higher pass rates than the general university population. The college is also a vibrant community where friendships are formed over food, sports and social activities. Lincoln College is keenly aware of the need to remain relevant and competitive in a changing market. Competition is growing with new operators entering the student accommodation
market albeit with more limited offerings in terms of community life, and personal and academic support.
We invite you to develop a marketing plan (incl integrated promotion plan) that addresses and can further develop our brand and our unique selling points.
Objective: Market growth and modern outlook: What does Lincoln College seek to achieve in the future to stay ahead of the
competition? How can Lincoln stay relevant and modern in today’s changing society? Clearly state our marketing objectives, keeping in mind that a promotion plan must have a measurable impact and drive a return on investment.
Market analysis and Target Market: clearly identify the local but also International market Lincoln College operates in and could further expand into in the future and identify the most important target audiences (segmentation strategies). Currently, some students are local, but many come from all over Australia and also from Malaysia.
Budget and Timeframe: Develop a marketing budget keeping in mind that the College is a not-for-profit organisation. This budget may be used for a variety of activities including (not limited to) an integrated promotion plan.
Report: You must submit one report per group (groups can be 1 - 4 people). The report should be 10 pages (no +/- 10%) size 12 font, 1.5 spacing. This does not include a cover page, a reference list (Harvard style) or any appendices. Please state your group name in the document header and the names of each group member on the cover page.
Note*: During the second intensive your team will be given an opportunity to share and present a summary of your challenge. Please, base this presentation on clearly articulated conclusions drawn from your research and analysis.
Each team must use the PECHA KUCHA format of 20 slides x 20 seconds; please go to the link www.pechakucha.org to view
This assignment will assess your understanding of the course objectives 1, 2, 3, 4, 5 and 6.
Reports are to be posted to the MyUni grade centre. In addition, a hard copy can be brought into class. The report should be submitted as an electronic version in WORD.
No report will be accepted in Adobe Portable Document Files (pdf) (they cannot be electronically marked).
Criteria by which your assignment will be marked:
The team’s creative spirit (10)
Creative execution and originality of the chosen challenge
Incorporate a variety of digital and social communication channels
Value Proposition (10)
Demonstrate alignment with the vision and values of chosen challenge
Utilise creativity in core value proposition
Ability to uniquely and relevantly showcase the innovation in Microsoft’s technologies or the multi-cultural and vibrant lifestyle at Lincoln College
Understanding the Market (20)
Analyse the current industry and the trends that are taking place
Competitive platform analysis
Demonstrate your insights into the chosen audience
Clear justification of how your message resonates with the value proposition and how this will resound with the market
Practicality and Execution (30)
Identify the objectives and detail how strategies will be executed
Realistic use of appropriate budget and time frame as specified
The plan utilises a variety of execution strategies that are relevant to the consumer market. Plan must drive increased profile and market share of Lumia or Lincoln College
Report Style (10)
The team’s ability to develop a professional report that is coherent, fluid, logical and reads well as one document
Appropriate length of 10 pages.
Tone, grammar, clarity of argument.
Academic performance (20)
Ability to find, access and interpret available literature (Referencing, citing unit reading/lecture materials). Originality and ability to apply other concepts (strategies discussed in lectures, e.g. Blue Ocean/ buyer matrix, quality/value/innovation strategies) that reflect the appropriateness of the strategies chosen.
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3, 4, 5 and 6
Assessment 3: Strategic Marketing Project (Individual)
Length: Max 2500 words (7 pages, 12 font and 1.5 spacing)
Due Date: see MyUni
Submission Details: Online through MyUni
Task:Based on desk research and survey interviews (primary market research) with business owners and/ or (potential) customersyou may introduce a new product to the market and design a Marketing Plan or research an existing product that currently caters for a niche market (e.g. gluten free pasta, pink diamonds, model aeroplanes, boutique brewed beer and design an Integrated Promotion Plan.
Your project layout is as follows:
1. Conduct detailed industry and market analysis on a new or your chosen product/service using some of the tools discussed in
class for example: Buyers Matrix, TOWS, Blue Ocean Strategies
2. Explain why you are using the chosen tools
3. Conduct primary and secondary research on your chosen product
4. The project should have at least three entrepreneurial marketing strategies that will help succeed a new venture or improve the sales of the existing product and thus a company’s turnover
5. Write a succinct report on this research project covering an introduction, market analysis section, strategies proposed and a conclusion.
This assignment will assess your understanding of the course objectives 1, 2, 3, 4, 5 and 6
The body of the report should not exceed 2500 words; however, appendices may be used for supporting documents or analysis to the extent that is appropriate. The report should be submitted as an electronic version in WORD. No report will be accepted in Adobe Portable Document Files (pdf) (they cannot be electronically marked).
Criteria by which your assessment will be marked:
· Your ability to find, access and interpret available literature relating to the assessment
· Your ability to recognise important aspects of marketing theory, principles and concepts
· Your ability to apply the topics presented in the course
· Originality and ability to present your findings in a clear succinct manner
· Ability to draw sound conclusions from your investigation
· Ability to create new market strategies
· Ability to make clear recommendations based on the analysis and conclusions
· The inclusion of external data
· The inclusion of additional research
· Succinctness and businesslike presentation
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3, 4, 5 and 6.
Assessment 4: Exam (Individual)
Date: see MyUni
Submission Details: In class exam
You will be expected to complete a combination of short answer and essay type questions for this exam. Questions will be designed to test your knowledge of topics relevant to this course. You can expect the exam to cover between four and eight of the
following topic areas:
Identification of customer
Creating sustainable competitive advantage
Integrated Promotion Plan
Blue Ocean strategies
This exam will assess course objectives 1, 2, 3 and 4.
Length and Presentation:
Completed on paper in the timeframe of the exam (two hours). Worksheets will be provided as relevant.
Criteria by which your assessment will be marked:
· Depth of your knowledge of the selected topic areas
· The extent to which you are able to relate analytical tools to the opportunity assessment task
· Your understanding of risk relative to commercial opportunities in terms of markets and/or technology
· Your ability to frame opportunity within the context of feasibility and sustainability
· Clarity of written expression
· Succinct presentation of ideas and concepts
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3 and 4.
SubmissionAll text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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