ENTREP 2002 - New Venture Marketing

North Terrace Campus - Semester 1 - 2017

The aim of this course is to enable students from a variety of backgrounds to understand how to develop and operationalise a marketing plan for new ventures. The skills and knowledge learnt will enable a student to identify which marketing techniques and theories are most suitable for new ventures, no matter whether they are a new business or within an existing organisation. Objectives: On completion of this course, students should be able to; Describe the contents of a marketing plan; Develop their own marketing plan suitable for a new venture; Operationalise a marketing plan and undertake basic marketing activities. Syllabus: Market segmentation, Product selection, Pricing decisions, Distribution and Promotional strategy and activity

  • General Course Information
    Course Details
    Course Code ENTREP 2002
    Course New Venture Marketing
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Intensive: 36 to 40 hours
    Available for Study Abroad and Exchange Y
    Course Description The aim of this course is to enable students from a variety of backgrounds to understand how to develop and operationalise a marketing plan for new ventures. The skills and knowledge learnt will enable a student to identify which marketing techniques and theories are most suitable for new ventures, no matter whether they are a new business or within an existing organisation.
    On completion of this course, students should be able to; Describe the contents of a marketing plan; Develop their own marketing plan suitable for a new venture; Operationalise a marketing plan and undertake basic marketing activities.
    Market segmentation, Product selection, Pricing decisions, Distribution and Promotional strategy and activity
    Course Staff

    Course Coordinator: Dr Gary Hancock

    Program Director Contact Details:
    Entrepreneurship & Innovation
    Name: Dr Gary Hancock
    Email: gary.hancock@adelaide.edu.au

    Teaching staff

    Semester 1
    Dr Hermina Burnett

    Short Bio

    Dr. Hermina Burnett was born in the Netherlands, but has lived in Australia for over twenty five years. She arrived in Australia as a primary school teacher, but instead of continuing her career, she joined the ‘migrant dream’ by founding and operating four successful commercial companies. 

    Because of her interest in other start-up entrepreneurs like herself and (Not-for-profit) Entrepreneurship in general, Hermina developed a federally funded Not-for-profit ‘Business Incubation’ program for the Northern Metropolitan Region of Melbourne and worked as the general manager of New Business Development Services. This service provided a range of networking events, seminars, counselling and mentoring programs to more than 300 start-up entrepreneurs in their first three years of operation.

    Hermina returned to university to undertake an MBA followed by a PhD to further develop and teach Entrepreneurship & Innovation courses at undergraduate and postgraduate levels in Australia and overseas.

    Based on her different experiences in for profit and not-for-profit Entrepreneurship practice, teaching and research, her interests and research papers are in Business Incubation, Social Entrepreneurship and Entrepreneurship Education.

    Hermina holds a BEd, a Post Grad.Cert in Teaching & Learning Higher Ed, an MBA and a PhD.

    Email: hermina.burnett@adelaide.edu.au

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Opening intensive:
    Wednesday 29th, Thursday 30th and Friday 31st of March 2017 
    9 am to 6 pm
    Marjoribanks 126 Santos Lecture Theatre.

    Closing intensive:
    Wednesday 26th, Thursday 27th and Friday 28th of April 2017
    9 am to 6 pm
    Marjoribanks 126 Santos Lecture Theatre.

    Exam date: Monday 8th May 2016
    Room and time: TBC
  • Learning Outcomes
    Course Learning Outcomes
    New Venture Marketing is an interactive and practical business unit designed for students in the field of entrepreneurship. Creating and growing a new venture is an activity that few are able to do successfully, even though many try. This marketing unit therefore concentrates on a practical as well as theoretical understanding of challenges faced by entrepreneurs. 

    On successful completion of this course, students will be able to:

    1 Apply marketing theory and principles, especially in the context of entrepreneurial marketing as distinct to traditional marketing
    2 Conduct detailed market research (primary and secondary) and be familiar with environmental scanning techniques
    3 Undertake market segmentation, identify customers and competitive forces
    4 Apply the theoretical market analysis tools to develop an understanding about successful and unsuccessful marketing techniques and strategies
    5 Develop tailored marketing strategies appropriate to different products/services in new ventures
    6 Develop an Integrated Promotion Plan, a marketing Campaign and/or strategic Marketing plan for a new venture opportunity
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3, 4
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 2, 3, 4, 5, 6
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    5, 6
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 4, 5, 6
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    3, 5
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    4, 5, 6
  • Learning Resources
    Required Resources
    No text book is required for this course

    The following readings will be made available through MyUni:

    Aaker, D.A. and Mills, M.K., 2005, Strategic Market Management, Wiley, Australia. Chapter 10

    Allen, K.R., 2009, Launching New Ventures, 5th edition, Houghton Miffilin Company, US.
    Chapter 15

    Crane, Frederick G. 2013, Marketing for Entrepreneurs, Concepts and Applications for New Ventures, 2nd edition, Sage.
    Chapter 10

    Frederick, H, O’Connor, A and Donald F. Kuratko, 2013, Entrepreneurship, theory and practice, 3rd edition, Centage, Australia. Chapter 10

    Hill, C.W.L., Cronk, T and Wickramasekera, R., 2008, Global Business Today, McGraw-Hill, Australia. Chapter 11

    Schaper, M, Volery, T, Weber, P and Lewis, K., 2011, Entrepreneurship and small business, 3rd Asia-Pasific edition, Wiley, Australia. Chapter 6
    Recommended Resources
    In addition to the above reading list, there is a broad range of materials that cover and complement the topic areas discussed in this course. A reading list will be available on MyUni to assist you with sourcing and locating additional materials. There is no prescribed text that you must obtain, but as a general text, I recommend:

    Crane, Frederick G. 2013, Marketing for Entrepreneurs, Concepts and Applications for New Ventures, 2nd edition, Sage.

    Or there is of course the classic overall text on Marketing:

    Kotler, P, Burton, S, Deans, K, Brown, L & Armstrong, G 2012, Marketing, 9th edition, Pearson.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

    Content Preparations
    Day 1
    Introduction of Intensive Block 1:
    What is Marketing?  |  Creativity and Marketing  | 
    Marketing Research
    -  Overview of the course and outline of syllabus, assignments and      assessment
    - Confidentiality and personal backgrounds
    - MyUni tools
    2 Exploring the Marketing Process
    -  What is marketing?
    -  Marketing philosophy
    -  Difference between marketing and selling
    -  Marketing concepts
    -  Marketing as an essential part of  Entrepreneurial Activity
    Frederick, O’Connor and Kuratko, Ch 10

    3 Creativity and Marketing
    The creative process
    The creative team
    4  Market Research
    - What to research?
    - Primary market research
    - Secondary research
    - Qual/Quant methods
    - Analysis and Reporting
    - Strategy formulation
    Schaper, Volery, Weber and Lewis, 2011, Chapter 6

    Day 2
    External Influencers  |  Identifying the customer  |  Reaching the customer
    5 External Influencers
    - Market
    - Industry 
    - Competition
    Porters 5 forces Frederick, O’Connor and Kuratko, Ch 10

    Porter, 1979, 2008
    6 Identifying the customer
    - Market forces 
    - Segmentation
    - Selecting target customers
    Schaper, Volery, Weber and Lewis, 2009, Ch 6

    Weihrich, 1982

    7 Reaching the Customer
    - Customer motivations to buy (drivers)
    - When customers buy
    - Where customers buy
    Schaper, Volery, Weber and Lewis, 2009, Ch6
    Day 3
    Buyer Matrix Model  |  Customer Relations  |  Marketing proposals


    Developing a Buyer Matrix Model
    Buyer Matrix Exercise

    Kim & Mauborgne, 2004
    9 Customer Relationships Management
    - Selling techniques
    Various videos
    10 Marketing Opportunity Proposals
    -  Individual student presentations and feedback
    -  Review of intensive block 1 and discussion

    Assignment 1a Due  5%
    No PowerPoint allowed.
    Day 4
    Introduction Intensive Block 2:
    Marketing Mix Strategy  |  The Marketing Plan  |  Ethical Marketing
    11  Review
    - Assignment discussion
    12 Marketing Mix
    - Product
    - Pricing strategies
    - Promotion (Communication methods)
    - Placement (Distribution channels to market)
    - People & Processes
    Pricing sheet
    13 Developing a marketing plan
    - How to create an effective marketing plan
    - Marketing stages of growing ventures
    - The role of personal selling in a marketing strategy
    - Managing customer relationships (CRM)

    Allen, 2009, Chapter 15

    Ethical Marketing… is it possible?

    Day 5
    Successful Marketing Strategies  |  Strategy Options  |  Branding 
    15 Successful Marketing Strategies
    -  Strategy formulation
    -  Low cost strategies
    -  Blue Ocean strategies
    -  Not-for-profit Strategies
    Aaker and Mills, 2005, Chapter 10

    Kim & Mauborgne, 2005
    16 Strategy Options
    - Value
    - Innovation
    Hutter & Hofman, 2011
    17 Branding
    -  Building strong brands
    -  Brand equity
    -  Brand loyalty
    Day 6
    Entering Foreign Markets  |  Global Marketing  |  Integrated Promotion Plan
    18  The Integrated Promotion Plan  Crane, F, 2013, Chapter 10
    19  Entering global markets
    - Exporting
    - Importing
    - Turnkey projects
    - Franchising
    - Joint ventures
    - Wholly owned Subsidiaries
    - Greenfield or Acquisition?
    Hill, Cronk and Wickramasekera, 2008, Chapter 11
    20 Strategic Marketing Team project
    Class Presentations of team projects
    Assignment 2a Due  10%
    21 Wrap up and review
    - Review main points for block 1 and 2
    - Structuring the major assignments
    Specific Course Requirements
    This course requires you to present mature and well-reasoned work that addresses the principles of marketing, marketing strategies and marketing applications in a professional business context. Of prime importance is to show insight into marketing strategies and take a critical approach in the design and development of a marketing research project or market strategy report.

    You will need to read more widely on the topic then the list of references provided and beyond hits found on Google or YouTube.

    Your work will need to be succinct and clearly written and presented. Do not labour the point, regurgitate theory or address irrelevant issues. Appropriate examples or cases may be used to illustrate your point as they can serve to strengthen your arguments.

    Keep to the word limits and do not ramble. In every instance present your work as if it is a submission to a Board of Directors – succinct, clear, structured and reasoned.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    An overview of the course assessment appears in the following Table. Details appear in the following section:
    #AssessmentLengthWeightingLearning Outcomes
    1 Marketing Proposal (Individual) 2-minute oral proposal plus
    750 word written proposal
    (2 pages)
    (5% oral presentation &
    5% written proposal)
    1, 2, 3, 5
    2 Marketing Challenge (Team) Report max. 3500 words
    (10 pages)
    (10% oral presentation &
    20% written report)
    1, 2, 3, 4, 5, 6
    3 Examination of theory (Individual) 2-hour 30% 1, 2, 3, 4
    4 Strategic Marketing Project (Individual) Report max. 2500 words
    (7 pages)
    30% 1, 2, 3, 4, 5, 6
    Total 100%
    Assessment Related Requirements
    It is expected that assignments will be typed, using word processing software such as Microsoft Word. Submit your assignments as per the instructions in the following section.

    Font 12, Line spacing of 1.5 lines.  If software other than Microsoft Word is used, the file format must be one that can be read using Word, such as .doc or .rtf (rich text format).

    Please note: PDF (Acrobat) format is not acceptable unless accompanied by an editable Microsoft Word document or similar.

    All assignments may be scrutinised using Turn-It-In as per University policy (see below).

    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Assessment 1: Marketing Opportunity Proposal (Individual assignment)
    Weighting: 10% (5% Oral presentation and 5% written proposal)
    Submission Details: Online through MyUni; Oral Proposal in class

    This assignment comprises a two minute oral presentation of a marketing proposal for a new product (or service).

    You are required to present your marketing ideas to an interested audience with the primary aim to win support and conduct detailed market research on it. This is also your chance to attract team members for assignment two and showcase your skills and abilities. The idea (product or service) is to be positioned as a real business case and you will need to convince your audience of the perceived potential market share for it.


    The product/service that you want to enter into the market place could be from your workplace, be known to you through your environment, family or friends, or be totally new.

    As a minimum your oral presentation and proposal should include:
    • A detailed description of the product or service you are marketing
    • A description of the industry and market
    • An estimate of the size of that market (market potential)
    • Identification of the potential customers and/or end users
    • Identification of the Competition
    • How much are you selling this product / service for? Why?
    • How are you going to promote this new idea? 
    • Financial potential (ROI)

    You need to choose your words well as you have only about 2 minutes. This does not mean however, that you should not thoroughly prepare for this assignment, as I might allow up to an additional 5 minutes for Q & A time (class size depending).

    In addition, you need to prepare a short written version of your proposal (max 750 words). Your written proposal should address at least all the points included in your presentation as above and further include an outline of the tasks to be undertaken to conduct further market research on this product/service.

    This assignment will assess your understanding of the course objectives 1, 2, 3, 5

    Length and Presentation:
    The written proposal must not be more than two pages long and not exceed 750 words. (2 pages, 12 font, 1.5 spacing)
    Oral presentation – two minutes with up to 5 minutes for questions

    Criteria by which your assessment will be marked:
    The oral presentation will be assessed against the following criteria:
    • Engagement with the reader/audience
    • Extent of preparation
    • The structure of both presentation and proposal
    • The professionalism of your presentation without the use of powerpoint slides and
    • The persuasiveness of your argument

    The proposal will include an assessment of the extent to which the key content areas are covered succinctly and accurately.

    Assessment 2: Marketing Challenge (Team assignment)
    Weighting: 30% (Oral presentation: 10%  Report 20%)

    Task: This is a group assignment undertaken by a minimum of 2 and maximum of 4 students.

    Choice 1

    The challenge
    Undertake an online research project analysing a number of successful and failed marketing strategies.

    Objective: What makes for a successful Marketing strategy? What are the ingredients of those campaigns and advertisements that work and that people talk about, remember or identify with.

    For example, consider marketing strategies that made it into pop or sports culture such as the Pepsi Challenge or identify why the Budweiser beer company uses Clydesdale horses….

    1. Start your report with providing at least 3 successful advertisements or campaigns that changed a company’s perspective, image and or turnover and explain why you have chosen these examples, identify which marketing strategies were used and explain with arguments and evidence why these strategies became successful.

    2. Next, research the other side of the coin and provide at least 3 failed strategies, using examples of campaigns or advertisements that were costly, or damaging and did not work. Those ideas that put a company in the limelight and led to problems.

    3. Make sure that you provide at least one Australian example for either side.

    4. Provide a clear ending to the report in the form of recommended marketing strategies for successful campaigns or advertisements or damaging strategies for unsuccessful campaigns.
    For you research, you You use advertisements, newspapers, youtubes and journal articles to back up your arguments and analysis and also use your reading materials where appropriate. Make sure, you properly cite and reference where your research comes from. 

    Choice 2

    The challenge
    Develop a Marketing Campaign for the branding of a new product that can enter the international market. (product needs approval of the lecturer)

    Objective: Market growth and modern outlook

    Guidelines: Ask yourself what you seek to achieve in the future to stay ahead of the competition. How can your product stay relevant and modern in today’s changing society? Clearly state your marketing objectives, keeping in mind that a promotion plan must have a measurable impact and drive a return on investment.

    Market analysis and Target Market: clearly identify the local but also International market for your product and how you could further expand and identify the most important target audiences (segmentation strategies).

    Budget and Timeframe: Develop a marketing campaign budget of around $250.000AUD. This budget may be used for a variety of activities including (not limited to) an integrated promotion plan. Report: You must submit one report per group (groups can be 1 - 4 people).

    For both challenges:
    The report should be 10 pages (no +/- 10%) size 12 font, 1.5 spacing. This does not include a cover page, a reference list (Harvard style) or any appendices. Please state your group name in the document header and the names of each group member on the cover page.

    Note*: During the second intensive your team will be given an opportunity to share and present a summary of your analysis in the form of a Pecha Kucha presentation. Please, base this presentation on clearly articulated conclusions drawn from your research and analysis. A PECHA KUCHA format consists of 20 slides x 20 seconds and is based on visuals with very few words; please go to the link www.pechakucha.org to view examples.

    Scope: This assignment will assess your understanding of the course objectives 2, 4 and 5.

    Length and Presentation: Max. 3500 words (10 pages, plus cover sheet and appendices).
    Reports are to be uploaded to the MyUni canvas centre. The report should be submitted as an electronic version in WORD. No report will be accepted in Adobe Portable Document Files (pdf) (they cannot be electronically marked).

    Criteria by which your assignments will be marked:

    The team’s creative spirit (20)
    Creative execution and originality of the chosen challenge Incorporate a variety of digital and social communication channels

    Understanding the Market/Audience (20)
    Analyse the current industry and the trends that are taking place
    Competitive platform analysis
    Demonstrate your insights into the chosen strategies and audience when you undertake challenge 1
    Clear justification of how your Campaign message resonates with your value proposition and how this will resound with the market when you undertake challenge 2

    Practicality and Execution (30)
    Identify the objectives and detail how strategies were executed in your examples if undertaking challenge 1
    Identify the objectives and detail how strategies will be executed in your campaign if undertaking challenge 2
    Realistic use of appropriate budget and time frame
    The report utilises a variety of marketing and execution strategies

    Report Style (10) The team’s ability to develop a professional report that is coherent, fluid, logical and reads well as one document Appropriate length of 10 pages.
    Tone, grammar, clarity of argument.

    Academic performance (20)
    Ability to find, access and interpret available literature (Referencing, citing unit reading/lecture materials).
    Originality and ability to apply other concepts (strategies discussed in lectures, e.g. Blue Ocean/ buyer matrix, quality/value/innovation strategies) that reflect the appropriateness of the strategies.
    Examples chosen.

    Assessment 3: Strategic Marketing Project (Individual)
    Weighting:        30%

    Based on desk research and survey interviews (primary market research) with business owners and/ or (potential) customers
    you may introduce a new product to the market and design a Marketing Plan or research an existing product that currently caters for a niche market (e.g. gluten free pasta, pink diamonds, model aeroplanes, boutique brewed beer and design an Integrated Promotion Plan.
    Your project layout is as follows:

     1.   Conduct detailed industry and market analysis on a new or your chosen product/service using some of the tools discussed in
    class for example: Buyers Matrix, TOWS, Blue Ocean Strategies 
    2.    Explain why you are using the chosen tools
    3.    Conduct primary and secondary research on your chosen product
    4.    The project should have at least three entrepreneurial marketing strategies that will help succeed a new venture or improve the sales of the existing product and thus a company’s turnover
    5.    Write a succinct report on this research project covering an introduction, market analysis section, strategies proposed and a conclusion.

    This assignment will assess your understanding of the course objectives 1, 2, 3, 4, 5 and 6

    Length and Presentation:
    Max 2500 words (7 pages, 12 font and 1.5 spacing)
    The body of the report should not exceed 2500 words; however, appendices may be used for supporting documents or analysis to the extent that is appropriate. The report should be submitted as an electronic  version in WORD. No report will be accepted in Adobe Portable Document Files (pdf) (they cannot be electronically marked).

     Criteria by which your assessment will be marked:
    ·        Your ability to find, access and interpret available literature relating to the assessment
    ·        Your ability to recognise important aspects of marketing theory, principles and concepts
    ·        Your ability to apply the topics presented in the course
    ·        Originality and ability to present your findings in a clear succinct manner
    ·        Ability to draw sound conclusions from your investigation
    ·        Ability to create new market strategies
    ·        Ability to make clear recommendations based on the analysis and conclusions
    ·        The inclusion of external data
    ·        The inclusion of additional research
    ·        Succinctness and businesslike presentation

    Assessment 4:  Exam (Individual)
    Weighting:       30%
    Submission Details:     In class exam

    You will be expected to complete a combination of short answer and essay type questions for this exam. Questions will be designed to test your knowledge of topics relevant to this course. You can expect the exam to cover between four and eight of the
    following topic areas:

    Market research
    Environmental analysis
    Market analysis
    Identification of customer
    Competition analysis
    Creating sustainable competitive advantage
    Marketing mix
    Marketing Plan
    Integrated Promotion Plan
    Blue Ocean strategies
    Differentiation strategies
    Global marketing

    This exam will assess course objectives 1, 2, 3 and 4.

    Length and Presentation:
    Completed on paper in the timeframe of the exam (two hours). Worksheets will be provided as relevant.

    Criteria by which  your assessment will be marked:
    ·      Depth of your knowledge of the selected topic areas
    ·      The extent to which you are able to relate analytical tools to the opportunity assessment task
    ·      Your understanding of risk relative to commercial opportunities in terms of markets and/or technology
    ·      Your ability to frame opportunity within the context of feasibility and sustainability
    ·      Clarity of written expression
    ·      Succinct presentation of ideas and concepts
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
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