ENTREP 3005NA - Technology Commercialisation

Ngee Ann Academy - Quadmester 2 - 2017

Aims: This course has been designed for those who need a basic understanding of the concepts of successful commercialisation of innovation. Objectives : Students will have a sound understanding of the processes, benefits and outcomes of commercializing innovations in a commercial environment. Students will be able to assess the intellectual property issues and other risks and prepare a business case. Syllabus: The Commercialisation Process; Linking with Industry; Marketing & Business Communication of the commercialisation process; Economic factors; Risk factors; Intellectual Property; Technology transfer.

  • General Course Information
    Course Details
    Course Code ENTREP 3005NA
    Course Technology Commercialisation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 2
    Level Undergraduate
    Location/s Ngee Ann Academy
    Units 3
    Course Description Aims:
    This course has been designed for those who need a basic understanding of the concepts of successful commercialisation of innovation.
    Objectives :
    Students will have a sound understanding of the processes, benefits and outcomes of commercializing innovations in a commercial environment. Students will be able to assess the intellectual property issues and other risks and prepare a business case.
    Syllabus:
    The Commercialisation Process; Linking with Industry; Marketing & Business Communication of the commercialisation process; Economic factors; Risk factors; Intellectual Property; Technology transfer.
    Course Staff

    Course Coordinator: Peter Foster

    Program Director Contact Details:
    Innovation and Entrepreneurship
    Name: Dr Gary Hancock
    Email: gary.hancock@adelaide.edu.au
    Phone: +61 8 8313 0125

    Teaching Staff

    Term 2
    Name:
    Dr Peter Foster


    Dr. Peter Foster is a senior company executive with extensive experience across a wide variety of industries ranging from startup through public company environments. He is a creative entrepreneur having founded and grown numerous technology and commercial ventures.

    Dr. Foster has a range ofbusiness interests.  He invented the core technology,founded and ledhigh-tech companyChronoLogic Pty. Ltd.to acquisitionby an Australian listedcompany,Silex Systems Ltd. Dr. Foster headed thebusiness unit for Silex for a number of years before repositioning the assets for divestment. He provided the vision and led business development activities for the company.  In 2004 he co-founded The ElectricRoom,one ofAustralia’s firstonline retailers of professional audio recording equipment.In 2007 heco-founded Magenta Audio, a high end hi-fi distribution company. In 2009 Dr. Foster advised on the structure and businessplan fora medical records startup, iDataMap Pty.Ltd.and took a leadership guidance role. In 2014 Dr.Foster co-foundedLongwood Audio andacquired the assetsof the Halcrohigh end audio amplifier business.
     
    Dr. Foster formed VentureNext Pty Ltd. in 2010 as a vehicle for consulting and earlystage company investment. VentureNext consults on healthcare and startup company strategy in Australia and via partnerships with colleagues in the US and Asia through his company.
     
    Dr. Foster received hisPhD in Physics from the University of Adelaide. Prior to founding ChronoLogic, he held positions of Senior Laser Physicist at Norseld Pty. Ltd, an Australian medical laser manufacturer as well as Guest Scientist at the Department of Metallic Materials, University of Bayreuth, Germany.
     
    Dr. Foster has extensive experience with the invention and intellectual property protection process.  He has invented numerous patented technologies and managed the entire process from invention capture through drafting and examination. Dr. Foster holds
    over 50 international patents.
     

    Email: peter.foster@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Singapore timetable

    Opening intensive:

    Friday 28-April 2017 7pm-10pm
    Saturday 29-April 2017 1pm-8pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Sunday 30-April 2017 9am-4pm

    Closing intensive:

    Friday 16-June 2017 7pm-10pm
    Saturday 17-June 2017 1pm-8pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Sunday 18-June 2017 9am-4pm
  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Describe the relevance of entrepreneurship to scientists and engineers
    2 Apply the core topics of technology commercialisation to new ventures
    3 Develop and protect intellectual property
    4 Examine the critical aspects of marketing strategy for new technology ventures.
    5 Determine a financial strategy for funding of technology start-ups.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3, 4, 5
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 2, 3, 4, 5
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 2, 3, 4, 5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 4, 5
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    2, 4
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1, 2, 3, 4, 5
  • Learning Resources
    Required Resources
    The University’s preferred textbook supplier is Unibooks: http://www.unibooks.com.au/ 

    Text book:
    Allen, K. (2010), Entrepreneurship for Scientists and Engineers. Upper Saddle River, New Jersey, Pearson Prentiss Hall. ISBN-10: 0132357275 ISBN-13: 978-0132357272

    Readings made available through MyUni:
    Chapter 21 of the text: Information for capital expenditure decisions
    Langfield-Smith, K., Thorne, H., Hilton, R. (2009), Management Accounting: Information for Creating and Managing Value, Fifth Edition, McGraw-Hill Higher Education
    Total 1180 pages

    1. Carrithers, Ling and Bean, “Messy Problems and Lay Audiences: Teaching Critical Thinking Within The Finance Curriculum”, Business Communications Quarterly; Volume 71, Number 2, June 2008 Pgs 152-170.

    2. Simonin and Ozsomer, “Knowledge Processes and Learning Outcomes in MNCS: An Empirical Investigation of the Role of HRM Practices in Foreign Subsidiaries”, Human Resource Management, July-August 2009, Vol. 48, No. 4, Pgs 505-530.

    3. Karr, “Critical Thinking: A Critical Strategy for Financial Executives”, Financial Executive, December 2009.

    4. Aadland, “Values in Professional Practice: Towards a Critical Reflective Methodology”, Journal of Business Ethics, 2010, 97: Pgs 461-472.

    5. Batra, Kaushik and Kalia, “System Thinking: Strategic Planning”, SCMS Journal of Indian Management, October – December, 2010.

    6. Groysberg, Kelly and MacDonald, “The New Path To The C-Suite”, Harvard Business Review, March 2011, Pgs 60-68.

    7. Kanter, “Zoom In, Zoom Out”, Harvard Business Review, March 2011, Pgs 112-116.

    8. Keinz and Prugl, “A User Community-Based Approach to Leveraging Technological Competences: An Exploratory Case Study of a Technology Start-Up from MIT”, Creativity and Innovation Management, Volume 19, Number 3, 2010, Pgs 269-289.

    9. West and Noel, “The Impact of Knowledge Resources on New Venture Performance”, Journal of Small Business Management, 2009, 47(1), Pgs 1-22.

    10. Hsiao and Brown, “The Role of an Advisory Board in the Incubation Stage of a Technology-Based Start-Up”, Memorial University of Newfoundland, St. John’s, Canada.

    11. Evans-Pughe, “Do you have what it takes to start up a technology company?”, IEE Review, June 2004, Pgs 43-45. www.iee.org/review

    12. Andries and Debackere, “Adaption and Performance in New Businesses: Understanding the Moderating Effects of Independence and Industry”, Small Business Economics (2007) 29:81-99.

    13. Popovic, “Modelling the Marketing of High-Tech Start-Ups”, Journal of Targeting, Measurement and Analysis for Marketing”, Vol. 14, 3, Pgs 260-276.

    14. Kraft, J. & Ravix, J.-L. 2008, “Corporate governance and the governance of knowledge: rethinking and relationship in terms of corporate coherence”, Economics of Innovation and New Technology, Vol. 17, no. 1-2, Pgs 79-95.

    15. Anokhin, Wincent, Frishammar, 2011, “A conceptual framework for misfit technology commercialization”, Technology Forecasting & Social Change, Vol. 78, Pgs 1060-1071.
    Recommended Resources
    1. http://www.yet2.com
    2. http://www.nasa.gov/open/plan/technology-transfer.html 
    3. http://www.criticalthinking.org/aboutCT/define_critical_thinking.cfm 

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
    From this link, you are able to access the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    No information currently available.

    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.