ENTREP 4001 - Creating Digital Media Ventures
North Terrace Campus - Winter - 2017
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General Course Information
Course Details
Course Code ENTREP 4001 Course Creating Digital Media Ventures Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Winter Level Undergraduate Location/s North Terrace Campus Units 3 Contact Intensive: 36 to 40 hours Available for Study Abroad and Exchange Y Assessment Individual assignments, reports Course Staff
Course Coordinator: Dr Gary Hancock
Program Director Contact Details:
Innovation and Entrepreneurship
Name: Gary Hancock
Phone: +61 8 8313 0125
Teaching Staff:
Name: Matthew McKinlayShort Bio:
Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in Australia, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK).Email: matthew.mckinlay@adelaide.edu.au
Phone: +61 8 8313 7422
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
Week long intensive:
Monday 10th July to Friday 14th July 2017
9am-6pm
Ingkarni Wardli, B17, Teaching Room> -
Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Analyse the process of innovation and industry disruption; 2 Determine the elements of online innovation; 3 Articulate the nature of digital value creation and R&D; 4 Categorise different online business models; 5 Describe alternative online growth strategies; 6 Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making. University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2,3,4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3,4,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
5,6 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,2,3,4,5,6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
3,5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
4,5,6 -
Learning Resources
Required Resources
Text book:
No text requiredMaterials will be made available via the course website, accessible through MyUni. Materials will be released and coordinated with the lecture schedule. Readings, external links and lecture outlines will be available as and when they are covered in class.
Materials will be distributed in class throughout the two intensive sessions.Recommended Resources
Harvard referencing guide:
http://www.adelaide.edu.au/writingcentre/referencing_guides/harvardStyleGuide.pdfLibrary Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.Online Learning
MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study. -
Learning & Teaching Activities
Learning & Teaching Modes
This course is offered in blended learning mode with the face-to-face component offered as intensivesWorkload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).Learning Activities Summary
This is a provisional schedule. Whilst it is expected to remain the same, it is flexible and is dependent on our progress in class.
Day Content Readings/Activities 1 Introduction to the course All readings for all activities will be provided in class. Introduction to digital media An introduction of both the concepts of digital media and entrepreneurship. 2 Opportunity (part 1) Innovation, content creation, timing, apprenticeship. 3 Opportunity (part 2) The significance of digital media contacts, competition in digital media. Workshop Innovation and creative destruction/assignment 4 Resources Introduction to resources, teams, physical resources, outsourcing Workshop Outsourcing, finance, pitching for finance/assignment 5 Presentation session Teams present their opportunity analysis Digital media entrepreneurial strategy Intellectual property, growth, shipping, practical marketing Digital media entrepreneurial strategy Distribution channels, business models, open source innovation -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
An overview of the course assessment appears in the following Table. Details appear in the following section:
# Assessment Task Task Type Length Weighting Learning Outcomes 1 Digital media opportunity analysis Individual Presentation 5 min + Q&A 15% 1-2 2 Digital Media Opportunity Analysis Group 2500 words 15% 1-3, 6 3 Individual project Individual 4000 60% 1-6 4 Participation Individual N/A 10% 3-5 Total 100% Assessment Related Requirements
Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners
Assessment Detail
Assessment 1: Digital media industry analysis presentation
Weighting: 15%
Submission Details: In Tutorial class
Task:
This is a presentation of your assignment 2 group task. You will be required to talk through the major parts of your assignment, and then also field questions from other teams. This presentation will cover: a background of your assigned digital media company, an assessment of the changing market conditions affecting that company, and a strategic response to these conditions.
This assignment will assess your understanding of innovation, market change and resource strategy discussed in lectures.
Length and Presentation:
Presentations of 5 minutes are expected, plus time to field and answer questions from other students as well as staff.
Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:- Depth of research on your assigned digital media company
- Depth of research on the state of technology impacting this industry
- Capacity to present in a clear and articulate manner, with a focus of facts as the basis for opinion
- Capacity to respond to questions
- Overall presentation skills, including use of materials
Assessment 2: Digital media opportunity analysis (Group)
Weighting: 15%
Submission Details: Online through MyUni (One assignment per group)
Task:
Students are required to assess the market position of a business within an assigned digital media industry within Australia. You will be assigned an entrepreneurial company in class. It will require groups to imagine being in a leadership position of a designated company, and then from that perspective analyse the company in light of the changing market conditions and nature of opportunity affecting the industry due to digital media technologies.
This task requires analysis of both an individual company, as well as the wider market conditions in which the company is placed. You will need to asses changing technology, regulatory, consumer dynamics in light of the producst offered by the company.
A template for the assignment will be provided.
Length and Presentation:
2500 words
Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:- Depth of research on your assigned digital media company
- Depth of research on the state of technology
- Capacity to assess the elements of opportunity which drive innovation within the market
- An ability to critically compare the capacity, skills and technological skills of your assigned digital media company, against the wider elements of opportunity in the marketplace.
Assessment 3: Individual business idea feasibility report
Weighting: 60%
Submission Details: Online through MyUni
Task:
Students are required to complete a feasibility assessment of their own new digital media venture idea. You will be asked to formulate your own idea for a business, and then assess its feasibility as a new venture using the framework and theory discussed in the course. This assessment will cover most of the course material, and will encompass the course objectives. A template will be provided which will provide the focus of your analysis.
This assessment is the culmination of the course. It will draw on most of the key areas discussed, and will require students to apply theory to their own unique business idea.
Length and Presentation:
4000 words
Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:- Your ability to identify a real world entrepreneurial opportunity using the tools, concepts and theory discussed in the opportunity lectures of the course
- Your ability to identify the resources required for this opportunity. Specifically, you will be marked on your ability to research resources, and put together a resource strategy.
- How well researched your strategy is, and how well it incorporates current digital media trends, including positioning with other providers, log on processes etc.
- The overall quality of your research and referencing
- The clarity, simplicity and brevity of your writing.
- Presentation, grammar and readability, referencing
Assessment 4: Class Participation
Weighting: 10%
Submission Details: Contribution during class.
This participation mark covers attendence throughout the week as well as contribution to group work as well as in class dialogue throughout the lectures.Submission
All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: MyUni Learning Centre
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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