PROJMGNT 7056 - Enterprise Transformations

North Terrace Campus - Trimester 2 - 2017

This is a capstone course in the Master of Applied Project Management and focuses on development and transformation of the enterprise. Topics covered include assessment of the strengths and weaknesses of the enterprise (eg marketing, cost management, delivery of objectives, weak aspects such as leadership, or middle level management, or other); setting of clear goals, creation of a clear structure, strong leadership, engagement of employees, assessment of the mindsets of staff, and implementation of a clear change process.

  • General Course Information
    Course Details
    Course Code PROJMGNT 7056
    Course Enterprise Transformations
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Trimester 2
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive: 36 to 40 hours
    Available for Study Abroad and Exchange Y
    Prerequisites PROJMGNT 5021
    Assessment Individual and group assignments
    Course Staff

    Course Coordinator: Associate Professor Indra Gunawan

    Program Director Contact Details:
    Project Management
    Name: Associate Professor Indra Gunawan

    Teaching staff:

    Name: Dr Graciela Corral de Zubielqui

    Short Bio:

    Dr Graciela Corral de Zubielqui is the Associate Head Research of the Entrepreneurship, Commercialisation and Innovation Centre. She is also a senior lecturer in Project Management. She holds a Bachelor of Economics (Honours), Master in Economics and Business Administration, and a PhD in Business and Management. Her main research interests are in innovation, knowledge transfer for innovation purpose, and innovative collaboration activities in small to medium-sized enterprises (SMEs), and in turn the impact of these activities on regional economic development. She has extensive experience in quantitative research methods. From 2008 to the  present, she has held diverse appointments as a lecturer in the Business School, Adelaide University, and the Entrepreneurship, Commercialisation and Innovation Centre, The University of Adelaide. From 2001 to mid-2004, she held positions at The National University of Rosario, Argentina and as a researcher at Economic Science Council and College of Graduates in Economic Science. From 1992 to 2001, Graciela worked in diverse roles in private sector companies and as a consultant. Graciela has also been involved in projects which linked government departments, industry and university. Currently she is involved in projects on open innovation, appropriability methods, absorptive capacity for innovation purpose, types of knowledge transfer for innovation activities (traditional and digital) and the role of modern HRM practices, and their effect on financial and non-financial measures of performance. These research projects have led to publications in highimpact journals including Technologicla Forecasting and Social Change, Small Business Economics, Journal of Business and Industrial Marketing, Entrepreneurship Research Journal and International Journal of Innovation Management.

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Opening intensive: 
    Tuesday 6th and Wednesday 7th June 2017
    9am - 5pm
    Napier, 210, Teaching Room

    Closing intensive:

    Tuesday 18th and Wednesday 19th July 2017
    Napier, 210, Teaching Room
  • Learning Outcomes
    Course Learning Outcomes
    An action learning approach is adopted whereby students “learn through doing” through analysis of relevant cases and through interactive and traditional exercises that relate to lecture topics.

    On successful completion of this course, students will be able to:

    1. Explain the enterprise transformation process.
    2. Describe the enterprise transformation roadmap.
    3. Define the case of change.
    4. Describe the seven lenses of current state analysis: stakeholder analysis, process analysis, performance measurement, enterprise alignment, costs and resources, enterprise maturity, and enterprise wastes.
    5. Apply the current state analysis approaches to identify improvement opportunities in their enterprise.
    6. Develop a future state vision for their enterprise.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources

    The following book is available online at the library. (You are not required to buy it).

    Uhl, A., & Gollenia, L.A. (2012). A Handbook of Business Transformation Management Methodology. Gower.

    Recommended Resources
    There is a wide range of material available on the course topics including the following:

    Bland, J., & Westlake, S. (2013). Don’t Stop Thinking About Tomorrow: A Modest Defence of Futurology. London: NESTA. Retrieved October, 7, 2014.

    Hamel, G. (2006). The why, what, and how of management innovation. Harvard business review, 84(2), 72.

    Helbing, D. (2013). Globally networked risks and how to respond. Nature, 497(7447), 51-59.

    Uhl, A., Gollenia, L., (2013) Business Transformation Essentials, Gower Pub Co. The accompanying book of case studies provides useful illustrations. ISBN-10: 1472426983 ISBN-13: 978-1472426987

    Zachman. J. A., The Zachman Enterprise Framework, 1987


    There is a range of journals where project Management research scholars publish their research, such as (note that this list is not definitive):

    International Journal of Project Management
    Journal of Small Business Management
    Project Management Journal
    Small Business Economics
    International Journal of Innovation Management

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Other resources
    If you are a member of the PMI ( you will “gain exclusive access to PMI publications and our global standards*, networking options with our chapters and online communities of practice, and leadership and volunteer opportunities. You’ll also receive discounts on certification exams and renewals, as well as our professional development offerings.” Student membership is USD$40 to join and USD$30 to renew.

    * Log in to access complimentary read-only PDFs of all of PMI's published standards or take advantage of discounts on paperback editions
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self
    directed study).
    Learning Activities Summary
    Learning Activity Related Learning Outcomes
    Intensive lectures 1-6

    Lecture Schedule
    Content Readings Activities

    1. Opening Comments, Course Objectives and Introductions

    2. Enterprise Transformation Background

    Chaper 1 In the Buisness Transformation Methodology. Don't Stop Thinking about tomorrow.

    3. Meta Management

    Chapter 2 in Business Transformation Management Methodology.

    4. Business Strategy

    Chapter 3 In Business Transformation Management Methodology.

    5. Opening Comments, recap of day 1.  Value Management

    Chapter 4 in Business Transformation Management Methodology.

    6. Enterprise risk management

    Chapters 5 in Business Transformation Management Methodology. Helbing, D., (2013), Globally networked risks and how to respond, Nature, May Vol 497, 51-59.

    7. Business Process Management

    Chapters 6 in Business Transformation Management Methodology.


    7. Information technology management and enterprise architecture.

    Chapters 7 in Business Transformation Management Methodology.

    Zachman. J. A., The Zachman Enterprise Framework, 1987
    Guest Speaker


    8. Change management

    Chapters 8, 9 and 10 in Business Transformation Management Methodology.

    Guest Speaker

    9. Innovation

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    An overview of the course assessment appears in the following Table. Details appear in the following section:
    Assessment No. Form of Assessment/Collaborative Task Length (in word count) Weighting Due Date Learning outcomes covered (see 2.1 for detail)
    1 Individual Short Report 3,000 words
    30% 26/06/2017 1-6
    2 Individual Assignment 5 minutes video 20% 09/07/2017 1-6
    3 Individual Case Study 1,000 words maximum 20% 23/07/2017 1-6
    4 Group Project Plan 1 person, 3,000 words min,
    2 people, 5,000 words min, 3 people 7,000 words min
    30% 31/07/2017 1-6
    Assessment Related Requirements
    Students must complete all course assessment requirements and must attend lectures to be eligible to pass the course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail

    Assessment1:             Individual Report
    Due Date:                   
    Submission Details:   
    Online through MyUni

    As part of your assignment you can choose between two options:
    -             Investigate an organisation transformation process that happened in the last two years using secondary data (news, videos, etc.).
    -                 Or you may like to interview a real company which undertook a transformation process and get insight from the managers.
    Based on your investigation or interview process, or a combination of both, you will required to write a report.
    In developing your assignment please consider the following questions:
    ·       Explain why the organisation of your choice had to go through a transformation process.
    ·       Explain the external and internal conditions that the organisation faced. More specifically, explain the challenges that the organisation faced
    ·       How long did the transformation process take? 

    Explain things that the organisation leaders considered when they were planning and leading an enterprise transformation project.

    Length and Presentation: 3000 words max in report format

    Criteria by which your assignment will be marked:
    The standards by which the assignment will be assessed include understanding the principles and referencing these principles. Given the word limit, assessment will reward content included. There will be penalties for exceeding the word limit. Quotations and tables do not count in the word counted. The objective of these questions is for you to consider the theoretical material supplied and attempt to apply it to a real project example. Therefore, evidence of having read and
    understood the material is important. Marks will be given for the comprehensiveness of the content, evidence of additional reading, referencing these readings in the answer, and application. In answering these questions try to state principles as well as detail. Just reproducing material by cutting and pasting diagrams is not enough!

    Learning objectives: 1- 6

    Assessment 2:           
    Individual Assignment
    Due Date:                   
    Submission details:   
    Online through MyUni. An electronic copy of this report is required.

    Reflect on what you have learned from this course by identifying one topic or concept that was taught during the first intensive that you would like to extend your knowledge.  You will need to submit a 5 minute teaching video on a topic you have researched from one of the topics presented during the first intensive. The idea is to teach your classmates something you have learned from the enterprise transformation process, reflect and research. Selected videos will be shown in class during the second intensive. Outstanding videos will be posted on the course website.

    Length and Presentation:
    5 minute video

    Criteria by which your assignment will be marked:
    This assignment will be assessed upon how well you are able to identify and articulate the concepts.
    In preparing your video please consider the following:
    ·   Focus on what is important, not on basic definitions or background information.
    ·   You must only use your own words in this presentation.
    ·   Direct quotes from other sources are not acceptable in this case.
    ·   Any diagrams, graphics or figures must be your own work. You are not to “cut and paste” any material from any other sources.

    Learning objectives with this assessment: 1-6

    Assessment 3:           
    Individual Case Study
    Due Dates:                 
    Submission Details:  
    Online through MyUni

    Information about the case study will be posted at myuni before the first intensive.

    Read the Case Study and then prepare a response to the questions set. Case studies reinforce understanding of key course concepts and your ability to apply these to practical situations.

    The case study is a tool to assess your knowledge and understanding of challenges and critical success factors in a specific business.

    Length and Presentation:
    The case write-up should be in the vicinity of 1000 words. 

    Criteria by which your assignment will be marked:
    ·       Your ability to critically analyse the information presented.
    ·       Evidence of critical analysis of the issues and concepts.
    ·       Clarity of expression and good use of language.
    ·       Structure and sequence of presenting your answers.
    ·       Overall presentation including correct grammar, spelling, punctuation and referencing.

    Learning objectiveswith this assessment (refer to section 2.1): 1 and 2

    Assessment 4:           
    Group project plan
    Due Date:                   
    Submission Details:  
    Online through MyUni; an electronic copy of this report is required.

    Just send one copy for the group but ensure both or more names are clear. All documents created in Excel or Microsoft
    Project should be included in the Word version of the electronic copy. Only one document per group will be accepted. A page with a detailed explanation of each member’s contribution is required to be added at the beginning of the report
    (name of the group member, student ID and contribution to the group assignment). The lecturer reserves the option of grading students differently if the contributions are very dissimilar.

    Describe an enterprise’s (real or fictitious) transformation project illustrating the current context of the organisation, the forces at play in the organisation, and the main three or four reasons why an enterprise transformation is required. 

    Please focus on aspects such as HR, project teams, competencies, training and culture.

    This assignment will assess your understanding of relevant issues and their interactions.

    Length and Presentation:
    Minimum length:
    1 person – 3,000 words
    2 people – 5,000 words
    3 people – 7,000 words.

    Criteria by which your assignment will be marked:
    This assignment will be assessed upon how well you are able to present the project transformation plan for the focus areas that meets the requirement defined in the Task (above). A clear statement is required on the material you generated
    for the sake of this assignment and the work generated, by you or others, for the project.

    Learning objectives with this assessment: 1-6.


    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: 

    There are a few points to note about the submission of assignments:

    • Assignment Submission: Assignments should not be emailed to the instructor but should be lodged via the MyUni Course site. Note that assignments may be processed via TURNITIN which is an online plagiarism prevention tool.
    • Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late. Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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