PROJMGNT 7056OL - Enterprise Transformations

Online - Quadmester 4 - 2016

This is a capstone course in the Master of Applied Project Management and focuses on development and transformation of the enterprise. Topics covered include assessment of the strengths and weaknesses of the enterprise (eg marketing, cost management, delivery of objectives, weak aspects such as leadership, or middle level management, or other); setting of clear goals, creation of a clear structure, strong leadership, engagement of employees, assessment of the mindsets of staff, and implementation of a clear change process.

  • General Course Information
    Course Details
    Course Code PROJMGNT 7056OL
    Course Enterprise Transformations
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 4
    Level Postgraduate Coursework
    Location/s Online
    Units 3
    Contact Approximately 4 hours per week over 10 weeks (interaction & preparation)
    Available for Study Abroad and Exchange Y
    Prerequisites PROJMGNT 5021
    Assessment Individual and group assignments
    Course Staff

    Course Coordinator: Associate Professor Graciela Corral de Zubielqui

    Program Director Contact Details:
    Project Management
    Name: Associate Professor Indra Gunawan
    Phone: +61 411 153 861

    Teaching Staff
    Name: Mr John Maclay BSc (Chemical Engineering), MBA, GAICD, Assoc IIB.

    Short Bio:
    John Maclay has operated at the executive level in the corporate and enterprise sectors. He is experienced in transforming organisations by implementing innovative cultures that have engaged employees in the task of turning these businesses from returning a flat to declining business result to substantial growth through changing the basis of competition. He is also experienced in the  taking products to market and establishing new markets in the wider manufacturing, resource sectors, specialty retailing, services sectors and with a technology start-up company. His expertise includes relaunching the Brand and the customer experience once in B2B and B2C business models, changing the basis of competition to achieve business growth in what had been flat to declining businesses, initiating alliances and partnerships at strategic accounts to deliver customer value and working with distributors and wholesalers, as well as direct supply to deliver the customer’s requirements. He has developed the ability to establish an innovative environment within businesses and align resources to take technologies to market. A business mentor and coach who works with individuals to maximize their potential and their project management skills.

    An extensive career with 3M where he rose to be regional Technical Director while General Manager of the Industrial Markets Sector of 3M Australia, General Manager of Konica Photographics, CEO of Camera House a co-operative retail chain and COO of Fluorosolar Systems Ltd a Start-up Company in the Green Energy Market. He is currently contracted as Program Manager for the Hargraves Institute, a member driven business best practices network that operate in an innovative environment that focuses on Implementing Disruptive Business Models, Developing Leadership for Innovation by building the capabilities of these members to be able to sustain the transformation and have the skills in-house to handle future transformation.

    An Accredited Associate of the Institute for Independent Business, an international network of business advisors that focuses on the enterprise sector with practical business advice that works. An Associate of the Creative Skills Training Council, an International Council that focuses on developing the skills within organizations that are associated with creativity and innovation.

    He is located in Sydney.


    Phone: +61 (0) 400457182

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Monday 10-October to Sunday 18-December 2016
  • Learning Outcomes
    Course Learning Outcomes
    An action learning approach is adopted whereby students “learn through doing” through analysis of relevant cases and through interactive and traditional exercises that relate to lecture topics. On completion of this course, students should be able to:

    1.     Understand enterprise transformation process
    2.     Describe the enterprise transformation roadmap
    3.     Define the case of change
    4.     Describe the seven lenses of current state analysis: stakeholder analysis, process analysis, performance measurement, enterprise alignment, costs and resources, enterprise maturity, and enterprise wastes.

    5.     Apply the current state analysis approaches to identify improvement opportunities in their enterprise
    6.     Develop a future state vision for their enterprise

    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1,2,4,5,6 and 7
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1,3,4,5,6 and 7
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1,2,4,5,6 and 7
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,2,4,5,6 and 7
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1,3,6 and 7
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1 and 3
  • Learning Resources
    Required Resources

    Text book:

    The following textbook and business cases will be provided prior to the term start.

    Business Transformation Management Methodology.  (2012). Axel Uhl and Lars Gollenia.  Gower
    9781409449805 (hardcover)
    ISBN13:  9781409449812(e-book)

    The accompanying book of case studies provides useful illustrations:

    Business Transformation Essentials (2013).  Axel Uhl and Lars Gollenia. Gower
    ISBN-13: 9781472426987 (hardcover)
    ISBN-13:  9781472426994 (e-book)

    There are additional articles and resources assigned during the course.  These will be noted in the various weekly assignment tables and will be either linked in the assignment table or in the Readings PDF.

    Recommended Resources

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: 

    From this link, you are able to access the Library's electronic resources.

    Other resources
    If you are a member of the PMI ( you will “gain exclusive access to PMI publications and our global standards*, networking options with our chapters and online communities of practice, and leadership and volunteer opportunities. You’ll also receive discounts on certification exams and renewals, as well as our professional development offerings.” Student membership is USD$40 to join and USD$30 to renew.

    * Log in to access complimentary read-only PDFs of all of PMI's published standards or take advantage of discounts on paperback editions 

    Online Learning

    LEARN is the University of Adelaide’s platform for dedicated online delivery. LEARN is a customised version of Moodle, and houses all course requirements including the course profile, announcements, additional course materials (beyond the prescribed text), assessment items, discussion forums, grading, feedback, links to various university and course resources, an internal website email system, a technical assistance facility, etc. LEARN is only accessible once the URL and a password have been provided to the student on enrolment. Students are given access to the course prior to the start date to familiarise themselves with the operational aspects and functionality of the website. 

  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in online mode.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours.
    Learning Activities Summary

    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

    Week Content Readings Activities

    Business Transformation Components & Meta Management

    Chapter 1,2,3
    Uhl & Gollena

    Discussion Forum
    Introductory Assignment

    2 Value Management Components Chapter 4
    Uhl & Gollena

    Discussion Forum
    Work on Assignment 1

    3 Risk Management

    Chapter 5
    Uhl & Gollena

    Discussion Forum
    Work on Assignment 1


    Business Process Management

    Chapter 6
    Uhl & Gollena

    Discussion Forum
    Assignment 1 Due


    Lean Management

    There are no assigned textbook readings this week.

    Discussion Forum
    Work on Assignment 2


    Transformational IT Management & Enterprise Architecture

    Chapter 7
    Uhl & Gollena

    Discussion Forum
    Work on Assignment 2


    Business Architecture & Business Models

    There are no assigned textbook readings this week.

    Discussion Forum
    Work on Assignment 2



    There are no assigned textbook readings this week.

    Discussion Forum
    Assignment 2 due

    9 Organisational Change Management Chapter 8,9,10
    Uhl & Gollena
    Discussion Forum
    Work on Assignment 3
    10 Finalise Project There are no assigned textbook readings this week. Discussion Forum
    Assignment 3 due
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentWeightingDue DateLearning Outcomes
    1 Discussion Contribution 20% Day 3-7 of Weeks 1-10 1-10
    2 Individual Assignment 1 25% Day 7 of Week 4 1-5
    3 Group Assignment 2 30% Day 7 of Weeks 8 1-10
    4 Individual Assignment 3 25% Day 7 of Week 10 10
    Total 100%
    Assessment Related Requirements

    Students must check all discussion forums weekly and to actively participate in and contribute to any ongoing online discussion threads.

    Students must complete all course assessment requirements.

    Course results are subject to moderation by the ECIC Board of Examiners

    Appropriate use of the Internet in assignments

    The purpose of this document is to assist students with appropriate use of the material they have accessed on the Internet in assignments. The Internet is a wonderful source of information and sometimes students are not aware of how to use it properly. For example, a recent case had over 70% of words copied from over 20 other sources. Furthermore, many students think this is the appropriate use of the Internet.

    IT IS NOT.

    2014 has been a bad year for students infringing University’s Academic Dishonesty Requirements with over 10 students infringing within the Master of Applied Project Management.

    There is a hierarchy of penalties, the lowest of which is the loss of some assignment marks and the student’s name being placed on the Faculty’s Academic Dishonesty Register for six months. This only occurs if I believe this occurred through error. The second level penalty is more significant which is
    loss of all marks for the assignment and being placed on the University’s Academic Dishonesty Register for the remainder of their time at the University. Even higher penalties can involve the University deciding the student should not graduate. This has occurred in the Master of Project Management.

    Appropriate use of the Internet is to include all directly copying of sections of other reports in ‘inverted comas’, as a quotation, and note the source of the quote. To include a group of words without use of inverted colours and without noting where the words came from is an example of academic dishonesty.

    Students may not be aware that the University has use of an international database called Turnitin in which all direct use of other material can be traced.

    On a more positive note students need to understand the points made in any paper they access on the Internet and integrate these thoughts into their argument rather than just copying large passages. Of course this takes more work but this is what tertiary education requires and, in the end, make students into better thinkers and more able to express their ideas in their assignments.

    Professor Vernon Ireland
    Director of Project Management
    Assessment Detail

    Assessment 1: Discussion contribution
    Weighting: 20%
    Due Dates: Initial submission by Day 5, and participation by Day 7, of weeks 1-10
    Submission Details: Via discussion prompts on the forum in LEARN

    Read the Course material and search for other material that will enable the discussions to be robust and informative. They provide the background to the topic and enable the course facilitator to assess whether the class is handling and understanding the topics of the course.

    Respond to the discussion prompts and questions by the due dates outlined in the assignment. You should expect to post an initial response and then follow up responses and inputs to the posts of your classmates and faculty.

    Length and Presentation:
    No specific length is required as this is a contribution to a discussion forum and originality of thought is more what is sought

    Criteria by which your assignment will be marked:
    Discussion submissions will be assessed as to your engagement and contribution to the discussions submitted by your classmates

    Assessment 2: Individual Assignments
    Weighting: 25% Each
    Due Dates: Day 7 of Weeks 4,10
    Submission Details: Via Drop Box in LEARN

    Read the Course material and other supportive material and answer the question posed.

    This will enable you to convey your understanding and competency with the topic.

    Length and Presentation:
    400-700 words

    Criteria by which your assignment will be marked:

    Application Activity Grading Criteria Maximum Points
    Demonstrated ability to transfer or apply concepts covered in the course to this topic. 30
    Demonstrated awareness of and insight with regard to this topic. 30
    Demonstrated quality and depth of analysis. 25
    Demonstrated quality of writing. 15
    Total 100

    Assessment 3: Group Report
    Weighting: 30%
    Due Dates: Day 7 of Week 8
    Submission Details: Via Drop Box in LEARN

    Task: Read the Course material and other supportive material and answer the question posed.Scope:This will enable you to convey your understanding and competency with the topic.
    Length and Presentation:
    10-15 pages (including Diagrams). Type single spaced.

    Criteria by which your assignment will be marked:

    Major Project Grading Criteria Maximum Points
    Demonstrated quality and depth of analysis and critical thinking 100
    Demonstrated understanding of concepts covered in the course learning materials 100
    Demonstrated ability to transfer or apply concepts covered in the course to this topic 100
    Demonstrated ability to apply theories to realistic situations 60
    Quality of writing 40
    Total 400

    All text based assignments must be submitted via Drop Box in LEARN

    There are a few points to note about the submission of assignments:

    • Assignment Submission: Assignments should be lodged via Drop Box in the LEARN system. Please refer to individual assignment tasks for specific submission details relevant to each task. Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet: As part of your assignment, please add the completed University of Adelaide Assessment Cover Sheet to your assignment, providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration. Where applicable, also include the word count excluding title pages and references.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in section 5.2 or 5.3). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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