ENTREP 5016 - Entrepreneurship and Innovation

North Terrace Campus - Semester 1 - 2016

This course aims to provide students with an understanding of the nature of enterprise and entrepreneurship and introduces the role of the entrepreneur, innovation and technology in the entrepreneurial process. It is not about small business or life style businesses but instead the development of growth oriented businesses - whether for-profit or not-for-profit. Entrepreneurship is both a way of thinking and of doing. It involves "building something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals thinking about starting a business or who are already in business - large or small, those who are interested in commercialising their own innovations or of others, and those who advise entrepreneurs or engage in policy making in the entrepreneurship area.

  • General Course Information
    Course Details
    Course Code ENTREP 5016
    Course Entrepreneurship and Innovation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive: 36-40 hours
    Available for Study Abroad and Exchange Y
    Assessment Individual and group assignments
    Course Staff

    Course Coordinator: Dr Allan O'Connor

    Program Director Contact Details:
    Name: Dr Allan O'Connor
    Email: allan.oconnor@adelaide.edu.au

    Semester 1 (Class 19205)
    Name: Dr Wendy Lindsay

    Short Bio:
    Wendy holds an MBA from Bond University, and a Master of Advanced Business Practice from the University of South Australia. Her PhD, obtained from The University of Adelaide, adopted a repeated measures longitudinal research design to examine the effects of personal values, entrepreneurial attitude, and entrepreneurial intentions on business start-up behaviour of nascent entrepreneurs. Her research interests include opportunity recognition, entrepreneurial attitude, values, business start-up behaviour, social entrepreneurship, gender issues, family business, well-being/quality of life and cultural influences on business.

    Wendy’s academic experience comprises lecturing (face-to-face and online) in the entrepreneurship and innovation discipline at both undergraduate and postgraduate levels at the University of Adelaide, the University of South Australia, and Bond University.

    Wendy’s business experience includes general management in the professional practice environment, and thereafter through provision of consultancy services to a diverse range of clients. She has founded/co-founded businesses in the areas of financial management, administration, tourism accommodation, e-learning streaming media, offshore entrepreneurship training, Indigenous
    entrepreneurial training, and most recently, a registered training organisation. Wendy also enjoys community outreach through the means of her Rotary membership and volunteers with Little Athletics.

    Email: wendy.lindsay@adelaide.edu.au

    Semester 1 (Class 19160):
    Name: Julie Logan

    Short Bio:
    Julie Logan is an Emeritus  Professor at Cass Business School, City University, London.   Having extensive teaching experience, Julie's area of expertise is entrepreneurship and strategy.  In addition to the senior management roles Julie has undertaken within the University sector, Julie has held non executive director roles in companies in the commercial sector and with not for profit organisations.

    Julie's research interests include:Entrepreneurs and Dyslexia and Female and older Entrepreneurs. Hobbies include travel, gardening and reading.

    Email: julie.logan@adelaide.edu.au

    Trimester 2 Teaching Staff:
    Name: Matthew McKinlay

    Short Bio:
    Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in Australia, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK).  

    Email: matthew.mckinlay@adelaide.edu.au

    Phone: +61 8 8313 7422

    Semester 2 and Trimester 3 Teaching Staff:
    Name: Manjula Dissanyake

    Short Bio:

    Manjula is a researcher in innovation and entrepreneurship at the Entrepreneurship, Commercialisation and Innovation Centre (ECIC), University of Adelaide. Prior to starting his PhD candidature at the ECIC, he was a founding member with highly successful technology start-up companies, one of which was acquired by Symbol Technologies (now a Motorola Company) in 2002. Manjula has worked on innovative projects for leading clients including the Fortune 500 in retail, banking and government sectors across more than 10 countries. Manjula has been a faculty member of Manchester Metropolitan University (MMU) – Bachelors in Information Systems program where he lectured, mentored and supervised students. He has also been a lecturer for the Accelerating Information Technology Initiative (AITI) at Massachusetts Institute of Technology (MIT). Manjula has co-authored granted US patents in the technology space mainly for the retail industry. He has served on numerous boards of universities and industry chambers including the American Chamber of Commerce, Sri Lanka. He has presented and chaired sessions at international conferences on Entrepreneurship in USA, Australia and in Sri Lanka and co-authored a book chapter on Entrepreneurship Education in Necessity-based Contexts. Manjula has served the judging panel at international competitions on entrepreneurship where he has also mentored the founders of technology start-up companies. He obtained his Bachelors in Information Systems from MMU, UK with a First Class Honours and Masters in Advanced Computing from School of Computing - University of Colombo, Sri Lanka. Manjula has also obtained his executive management training from Stanford University, USA. He lives in Adelaide with his wife Mano and children Savin and Saheli.

    Email: manjula.dissanyake@adelaide.edu.au

    Phone: +61 8 8313 7422

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Class #19160
    Opening intensive:

    Thursday 25th and Friday 26th February 2016
    9am to 6pm
    Nexus10 UB34 Teaching Room

    Closing intensive:
    Monday 21st and Tuesday 22nd March 2016
    8am to 5pm
    Napier 210 Teaching Room
  • Learning Outcomes
    Course Learning Outcomes
    An action learning approach is adopted whereby students “learn through doing” through analysis of relevant cases and through interactive and traditional exercises that relate to lecture topics. On completion of this course, students should be able to:
    1 Develop a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
    2 Identify the attitudes, values, characteristics, behaviour, and processes associated with successful entrepreneurial behaviour.
    3 Understand what is meant by entrepreneurship and innovation from both a theoretical and practical perspective.
    4 Involve in a continuing learning process through the interaction with peers in related topics, as individuals and as team members.
    5 Describe the ways in which entrepreneurs perceive opportunity, manage risk, and organise resources and add value.
    6 Acquire a wide range of source materials that facilitate the continuing learning process in the future.
    7 Recognise the role of the entrepreneur in the new enterprise creation process.
    8 Critique a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    2, 3, 5, 6
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 8
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    5, 7
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1, 8
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2011). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.
    ISBN: 0070277664
    Recommended Resources
    There is a wide range of material available on the course topics including the following:
    Bessant, J. (2003) High Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. Chicester: John Wiley & Sons.

    Bygrave, W and Zackarakis, A (2013) Entrepreneurship, 3rd Edition, John Wiley and Co.

    Drucker, P. (1999) Innovation and Entrepreneurship, Butterworth Heinemann, Oxford.

    Fagerberg, J, Mowery, DC and Nelson, RR (2005) The Oxford Handbook of Innovation, Oxford University Press, NY.

    Hisrich, R.D., Peters, M.P., and Shepherd, D. (2013) Entrepreneurship, McGraw-Hill Irwin, Boston.

    Kuratko, D. (2013) Entrepreneurship: Theory, Process, and Practice, 9th Edition, Wiley online library.

    Moore, Geoffrey, (1999) Crossing the Chasm, Harper & Collins.

    Porter, ME, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY, 1985

    There is a range of journals where entrepreneurship research scholars publish their research, such as (note that this list is not definitive):
    · Journal of Business Venturing
    · Entrepreneurship Theory and Practice
    · Journal of Small Business Management
    · Academy of Management Review
    · Journal of Small Business and Entrepreneurship
    · Venture Capital
    · Small Business Economics
    · Family Business review

    Web links

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
    From this link, you are able to access the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study
    see: https://myuni.adelaide.edu.au
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary
    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

    (1) NVC = Timmons, Gillin, Burshtein, & Spinelli New Venture Creation text.

    Content Activities
    Introduction Student introductions
    NVC Chapters 1 and 10
    What is Entrepreneurship? Some Definitions NVC Chapter 1
    The Entrepreneurial Process NVC Chapter 3
    The Entrepreneurial Mind NVC Chapter 2
    Creativity and Innovation NVC Chapter 2
    Innovation NVC Chapter 1
    The Opportunity NVC Chapter 5
    Ideas, Opportunities, and Innovation NVC Chapter 4
    Screening Opportunities NVC Chapter 6
      Packaging up Opportunities: The Business Plan NVC Chapter 8
      Resource Requirements NVC Chapter 11
    The Entrepreneurial Team NVC Chapter 9
    Social Entrepreneurship NVC Chapter 7
    Family Business NVC Chapter 18
    Entrepreneurial Strategy NVC Chapter 9, 17, 19
    Entrepreneurial Finance NVC Chapter 12-16
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Two (2) Multiple Choice and true/false Question Tests 2 x 25 questions 2 x 10% (20% in total) See MyUni 3
    2 Two (2) Case Study submissions Maximum of 800 words / 2 pages per case study 2 x 5% (10% in total) See MyUni 2
    3 Entrepreneur Interview Maximum of 2,500 words 30% See MyUni 7, 5
    4 Opportunity and Business Plan Evaluation Maximum of 2,500 words 30% See MyUni 1, 4, 6, 8
    5 Course Participation N/A 10% See MyUni 1-8
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Assessment 1: Two (2) Multiple Choice Question Tests (Individual assessment)
    Weighting: 20% (10% each)
    Submission Details:   The two tests will be held in class in the afternoon of the last day of each intensive session. Each test will be completed on an individual basis.


    Read and understand the materials presented during the lectures and the readings. Answer the questions on the question sheet that will be handed out during class.

    This exercise will assess your knowledge and understanding of the material covered to date. The second test may cover material covered in the first half of the course.

    Length and Presentation:
    Each test will comprise 25 questions and are true/false and multiple choice.
    Each test will be of one hour duration.

    Criteria by which your assignment will be marked:
    Will include whether your response to a question equates to the most correct answer on the question sheet provided.

    Assessment 2:
    Write-up of two (2) case studies (Individual assessment)
    Weighting: 10% (5% each)
    Submission Details: Online through MyUni with hard copy handed in at class


    Read the Case Study and then prepare a response to the questions set for each case. Case studies reinforce understanding of key course concepts and the student’s ability to apply these to practical situations.

    The cases will assess your knowledge, understanding, and application in practical business situations of the core theories, concepts, drivers, frameworks, entrepreneurial leader and team, and resources that comprise the entrepreneurial process.

    Length and Presentation:
    Each case write-up should be in the vicinity of 800 words (no more than 2 pages in length).

    Criteria by which your assignment will be marked:
    Will include application of the driving forces’ model and the content covered in the course to date.

    Assessment 3: Entrepreneur Interview (Individual assessment)
    Weighting: 30%
    Submission Details: Online through MyUni


    Refer to the “Visit with an Entrepreneur” Exercise 1 on pp. 29-31 of the text. Using this as the basis for your assignment, identify a suitable entrepreneur who has been in business for at least five years. The business should be growth oriented and exhibit innovation in its products or services, systems, processes, etc.
    You are to prepare and conduct an interview with this person using questions from the Exercise as a suggested guide. Preparation is crucial if you are to derive maximum benefit from this assessment. Reflect on the responses obtained during the interview, then write up your report (using Step 4 as a basis for your discussion) to summarize your evaluation on what you learned through this exercise.

    This assignment will assess your understanding of the topic and the correct application of theories, concepts and frameworks and, if appropriate, the effective use of local and international research data to support your analysis and discussion.

    Length and Presentation:
    2500 words (maximum)

    Criteria by which your assignment will be marked:
    Will include whether your ability to apply that which has been covered in the course to a real-life situation.

    Assessment 4: Opportunity and Business Plan Evaluation (Group assessment)
    Weighting: 30%
    Submission Details: Online through MyUni


    Read the business plan that will appear on the MyUni course site (ensure you check for this assignment). You are to undertake the following tasks:
    1. Critique the written business plan identifying the key strengths and weaknesses of the written document as to its readability, professionalism, content – missing or otherwise – and format. (5%)
    2. Evaluate the business opportunity identifying the key strengths and weaknesses of the opportunity as to why you would invest/not invest. (10%)
    3. Develop five new ideas as to how you could build upon and expand the initial business idea into five other businesses. To do this, go to the Ingenium website http://www.creativity-project.net/ingentool.php and access the Mindmapping software http://www.creativity-project.net/mapping.php . Start with the existing business idea as your central idea and then develop a range of aspects associated with the theme. This will allow you to explore many aspects of the topic that will reveal new insights and associations. Do a little research on mindmaps and how they work. List 20 assumptions associated with the idea. Take up to10 of these assumptions and challenge them as a means of provoking new possibilities. Develop five new business ideas from these (don’t forget to develop a short write-up on each of your ideas). Submit your Saved Mindmapping file to me as well as the assumptions you identified that were associated with the central idea, the 10 assumptions that you challenged, and the five new business ideas that you developed as a result of challenging the initial assumptions. Throughout this process, you may want to access the Facebook page Unearthing Ideas online https://www.facebook.com/unearthingideas. (15%)
    This assignment will assess your knowledge and understanding of the material covered in the course.

    Length and Presentation:

    2500 words (maximum)

    Criteria by which your assignment will be marked:
    Will include whether your ability to apply that which has been covered in the course to a real-life situation.

    Assessment 5: Course Participation
    Weighting: 10%
    Submission Details:   n/a

    Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.

    This assignment will assess your understanding of all course topics.

    Length and Presentation:
    Participation in class activities and discussions.

    Criteria by which your assignment will be marked:
    • Actively participate in the class activities
    • Participate in class discussions in a manner that is respectful and polite
    • Engage in the class topics and ask questions
    • Comments indicate critical thinking, constructive feedback and meaningful inputs to the discussion
    Active participation in discussions requires adhering to the following ground rules:
    • We will respect confidentiality
    • We will share time equitably to ensure the participation of all
    • We will keep an open mind and be open to learning
    • We will not be disrespectful of others even if we do not share their views
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

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