ENTREP 7022 - Creativity and Innovation

North Terrace Campus - Summer - 2022

The closer you get to the top of organisations, the starker the importance of creativity and innovation. Equally, spend any time with an entrepreneur and quickly they will promote the importance of creativity and innovation too. For this reason, if you are, or plan to be either an entrepreneur or manager, having a clear and articulate understanding for these concepts will give you tremendous advantage. This course will do more than reinforce the vague notions of innovation and creativity as buzzwords but will instead give you a practical toolkit to both understand and more reliably harness innovation in organisations and personal projects. The course itself also has a focus on these tools, with a range of modern materials, delivering a fun and memorable experience.

  • General Course Information
    Course Details
    Course Code ENTREP 7022
    Course Creativity and Innovation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Summer
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive
    Available for Study Abroad and Exchange Y
    Assumed Knowledge ENTREP 5016 or ENTREP 5036
    Course Description The closer you get to the top of organisations, the starker the importance of creativity and innovation. Equally, spend any time with an entrepreneur and quickly they will promote the importance of creativity and innovation too. For this reason, if you are, or plan to be either an entrepreneur or manager, having a clear and articulate understanding for these concepts will give you tremendous advantage. This course will do more than reinforce the vague notions of innovation and creativity as buzzwords but will instead give you a practical toolkit to both understand and more reliably harness innovation in organisations and personal projects. The course itself also has a focus on these tools, with a range of modern materials, delivering a fun and memorable experience.
    Course Staff

    Course Coordinator: Dr Wendy Lindsay

    Program Director Contact Details: Postgraduate Entrepreneurship and Innovation
    Name: Associate Professor Stephen Zhang
    email: stephen.zhang@adelaide.edu.au

    Teaching Staff

    Summer School

    Name: Dr Wendy Lindsay
    Email: wendy.lindsay@adelaide.edu.au

    Trimester 2


    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Appreciate the imperative of innovation within society to dispel common misconceptions regarding innovation and creativity;
    2 Critically analyse theories of innovation and creativity;
    3 Use evidence to critically challenge innovation practices and communicate recommended behavioural changes;
    4 Identify possible changes in established environments and routines to challenge status quo.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1, 2, 3

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.


    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.


    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.


    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.


    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

  • Learning Resources
    Required Resources
    No textbook required.

    There will be a range of readings provided in MyUni to reflect the theoretical and applied perspectives of creativity and innovation. A selected range of recommended resources will be uploaded into MyUni for students who wish to delve further into the domain knowledge areas covered in the course.
    Recommended Resources
    Library Resources

    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face to face component delivered in full day intensive workshops. Given the nature of creativity and innovation, and the necessity to learn by doing, components of the intensives will be conducted through a small group discovery experience (SGDE), hands-on interactive activity workshops, fieldwork tasks external to the classroom, interspersed between lectures and short presentation/feedback sessions. Guest speakers and/or panel experts will be brought in to supplement lecture components.

    All course learning materials will be accessible to students via the online MyUni platform. This will allow students to follow up and stay in touch with the course when not in class.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).
    Learning Activities Summary
    The course is structured around a number of themes, with various supporting modules. Each module has extensive material and is the basis for in class activity.

    Theme: Why does innovation and creativity matter
    1 The imperative of innovation
    • The significance of creativity and innovation as a determinant of organisational success
    • Recognition of innovation and creativity as deep habit as well as modern management imperative
    • The purpose of the course and the usefulness for students
    2 Introduction to the course
    • Course overview
    • Overview of assessment
    • Team formation
    Theme: What is innovation and creativity
    3 Definitions of innovation and creativity
    • Selected definitions of both innovation and creativity
    • The role of creativity and innovation in both established business and entrepreneurial context
    • Contrast to related terms in invention, commercialisation
    4 Myths of innovation and creativity
    • The heroic innovator
    • The creative muse
    • The linear model of innovation
    • The inability of established businesses to be creative and innovative
    Theme: How to foster creativity and innovation personally and in organisations 
    5 The nature of ideas
    • Idea generation
    • Grand challenges (demand pull ideas)
    • Grand technologies (supply push ideas)
    6 The complexity of ideas
    • Simultaneous discovery
    • Recombination
    • Imitation
    • Innovation as design trade off
    • Creativity and Innovation as resourcing issues
    7 Creative practice
    • Creativity as routine
    • Creativity and innovation as interaction and management
    • Design of organisations to foster innovation
    Theme: What challenges will you face
    8 Innovation as collective change
    • Multiple perspectives on ideas
    • Social construction and evaluation of innovation and creativity
    9 Innovation as systems
    • Innovation systems- collective habit and preference
    • Jumping out of the system- breaking the rules of the game
    • Trajectories of resistance and transformation
    • Internal organisational resistance to change
    Theme: What are your responsibilities  
    10 Responsible innovation and creativity
    • Ethics of creativity and innovation
    • Ambiguity of novelty
    • Innovation and creativity as a force for good (grand challenges)
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #Assessment TaskTask TypeLengthWeightingLearning Outcomes
    1 Reflective Journal Individual 30% 1,3,4
    2 Group presentation Group 15 minute presentation 10% 1,2,3
    3 Creative trading task Individual 1500 words 20% 3,4
    4 Case study Individual 3500 words 40% 1,2,3,4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.
    Assessment Detail
    Reflection journal
    This assessment is divided into two components. The first component consists of students writing a reflective journal at the end of each intensive workshop. Students are expected to synthesise their understanding of creativity and innovation in relation to the themes and modules delivered during the day. Students will also provide suggestions on how to use their learnings and implement elements from the workshop into their everyday practices, professional life and society.

    The second component consists of students reflecting on a creative practice/challenge in which they are going to be engaged between the two intensives. That is, students are expected to pick up a creative practice (e.g. photography, painting, playing an instrument, sculpting, etc.) for the duration of approximately four week in between intensives. They will be asked to engage in that specific practice for at least three days a week and submit a reflective journal at the end of each creative session. The journal will include elements that explore the development of their practice and skills in relation to creativity and innovation.

    Group Presentation
    This is a presentation assignment that explores theories of recombination and knowledge transfer. Working in teams, students will be given a set of ‘combination instructions’ as well as a focus context (be it a particular societal problem to solve, or a set of technologies to use) which they will then have to imaginatively reconsider to conceive of a new idea that responds to the context (product, object, concept).   Teams will present an overview of the idea as well as providing an overview of their creation process with specific detailed analysis and description of their combination method.

    Creative Trading Paper clip
    Students will be given a paperclip and asked to trade it throughout the whole period of the course (out of class and on their own time). On the last day of the workshop, students will be asked to bring in their last trade and present it to the class. Students are expected to provide a report, five days after the last workshop, in which they will critically analyse and narrate their journey in relation to creativity and innovation.

    Case study
    This written report is the final summative task of the course. Students are asked to select from the course modules on innovation and creativity. In the report, students first give a description and analysis of the module concept (providing evidence of familiarity with specific provided materials). Second, students apply this module theory to their own organisational setting, to describe, analyse and positively critique their own organisation with reference to innovation and creativity (be it the organisation as a whole, or a particular practice or process within the business). The task culminates with students providing a range of new recommendations for how to implement innovation and creativity in the organisation.


    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

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