ENTREP 7022 - Creativity and Innovation

North Terrace Campus - Trimester 2 - 2019

This course seeks to provide the exposure to students on individual and group creativity; barriers to creativity and approaches for overcoming these; methods for generating or recognising ideas; alternatives or possibilities to solve commercial or operational problems; turning creativity into innovation that benefits the customer and the business venture; bringing creativity and innovation into the organisation and building an environment to support these activities; creative scenarios for the future for the organisation.

  • General Course Information
    Course Details
    Course Code ENTREP 7022
    Course Creativity and Innovation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Trimester 2
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive. 36 - 40 hours
    Available for Study Abroad and Exchange Y
    Assumed Knowledge ENTREP 5016 or ENTREP 5036
    Course Description This course seeks to provide the exposure to students on individual and group creativity; barriers to creativity and approaches for overcoming these; methods for generating or recognising ideas; alternatives or possibilities to solve commercial or operational problems; turning creativity into innovation that benefits the customer and the business venture; bringing creativity and innovation into the organisation and building an environment to support these activities; creative scenarios for the future for the organisation.
    Course Staff

    Course Coordinator: Professor Paul Steffens

    Program Director Contact Details: Innovation and Entrepreneurship (PG)
    Name: Prof Paul Steffens
    Phone: +61 8 8313 7512
    Email: paul.steffens@adelaide.edu.au

    Teaching Staff
    Name: Dr Matt McKinlay
    Email: matthew.mckinlay@adelaide.edu.au

    Name: Joelle Hawa
    Email: joelle.hawa@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Appreciate the imperative of innovation within society to dispel common misconceptions regarding innovation and creativity;
    2 Critically analyse theories of innovation and creativity;
    3 Use evidence to critically challenge innovation practices and communicate recommended behavioural changes;
    4 Identify possible changes in established environments and routines to challenge status quo.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    2,3
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    3
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    3,4
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    3,4
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1,4
  • Learning Resources
    Required Resources
    No textbook required.

    There will be a range of readings provided in MyUni to reflect the theoretical and applied perspectives of creativity and innovation. A selected range of recommended resources will be uploaded into MyUni for students who wish to delve further into the domain knowledge areas covered in the course.
    Recommended Resources
    Library Resources

    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face to face component delivered in 2 x 2 full day intensive workshops. Given the nature of creativity and innovation, and the necessity to learn by doing, components of the intensives will be conducted through a small group discovery experience (SGDE), hands-on interactive activity workshops, fieldwork tasks external to the classroom, interspersed between lectures and short presentation/feedback sessions. Guest speakers and/or panel experts will be brought in to supplement lecture components.All course learning materials will be accessible to students via the online MyUni platform. This will allow students to follow up and stay in touch with the course when not in class.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).
    Learning Activities Summary
    The course is structured around a number of themes, with various supporting modules. Each module has extensive material and is the basis for in class activity.

    Schedule
    Module
    Theme: Why does innovation and creativity matter
    1 The imperative of innovation
    • The significance of creativity and innovation as a determinant of organisational success
    • Recognition of innovation and creativity as deep habit as well as modern management imperative
    • The purpose of the course and the usefulness for students
    2 Introduction to the course
    • Course overview
    • Overview of assessment
    • Team formation
    Theme: What is innovation and creativity
    3 Definitions of innovation and creativity
    • Selected definitions of both innovation and creativity
    • The role of creativity and innovation in both established business and entrepreneurial context
    • Contrast to related terms in invention, commercialisation
    4 Myths of innovation and creativity
    • The heroic innovator
    • The creative muse
    • The linear model of innovation
    • The inability of established businesses to be creative and innovative
    Theme: How to foster creativity and innovation personally and in organisations 
    5 The nature of ideas
    • Idea generation
    • Grand challenges (demand pull ideas)
    • Grand technologies (supply push ideas)
    6 The complexity of ideas
    • Simultaneous discovery
    • Recombination
    • Imitation
    • Innovation as design trade off
    • Creativity and Innovation as resourcing issues
    7 Creative practice
    • Creativity as routine
    • Creativity and innovation as interaction and management
    • Design of organisations to foster innovation
    Theme: What challenges will you face
    8 Innovation as collective change
    • Multiple perspectives on ideas
    • Social construction and evaluation of innovation and creativity
    9 Innovation as systems
    • Innovation systems- collective habit and preference
    • Jumping out of the system- breaking the rules of the game
    • Trajectories of resistance and transformation
    • Internal organisational resistance to change
    Theme: What are your responsibilities  
    10 Responsible innovation and creativity
    • Ethics of creativity and innovation
    • Ambiguity of novelty
    • Innovation and creativity as a force for good (grand challenges)
    Small Group Discovery Experience
    SGDE is available in the assignment where research skills are developed as part of a process of developing a presentation connecting creativity with innovation. Students present the research required to analyse and apply creative thinking in relation to innovation and entrepreneurship. Individual and group problem-solving skills are developed in the tutorials and assessed in the group assignment. Students develop and extend analysis skills by researching and developing solutions that address their identified research questions.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #Assessment TaskTask TypeLengthWeightingLearning Outcomes
    1 Reflective Journal Individual 30% 1,3,4
    2 Group presentation Group 15 minute presentation 10% 1,2,3
    3 Creative trading task Individual 1500 words 20% 3,4
    4 Case study Individual 3500 words 40% 1,2,3,4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Reflection journal
    This assessment is divided into two components. The first component consists of students writing a reflective journal at the end of each intensive workshop. Students are expected to synthesise their understanding of creativity and innovation in relation to the themes and modules delivered during the day. Students will also provide suggestions on how to use their learnings and implement elements from the workshop into their everyday practices, professional life and society.

    The second component consists of students reflecting on a creative practice/challenge in which they are going to be engaged between the two intensives. That is, students are expected to pick up a creative practice (e.g. photography, painting, playing an instrument, sculpting, etc.) for the duration of approximately four week in between intensives. They will be asked to engage in that specific practice for at least three days a week and submit a reflective journal at the end of each creative session. The journal will include elements that explore the development of their practice and skills in relation to creativity and innovation.

    Group Presentation
    This is a presentation assignment that explores theories of recombination and knowledge transfer. Working in teams, students will be given a set of ‘combination instructions’ as well as a focus context (be it a particular societal problem to solve, or a set of technologies to use) which they will then have to imaginatively reconsider to conceive of a new idea that responds to the context (product, object, concept).   Teams will present an overview of the idea as well as providing an overview of their creation process with specific detailed analysis and description of their combination method.


    Creative Trading Paper clip
    Students will be given a paperclip and asked to trade it throughout the whole period of the course (out of class and on their own time). On the last day of the workshop, students will be asked to bring in their last trade and present it to the class. Students are expected to provide a report, five days after the last workshop, in which they will critically analyse and narrate their journey in relation to creativity and innovation.


    Case study
    This written report is the final summative task of the course. Students are asked to select from the course modules on innovation and creativity. In the report, students first give a description and analysis of the module concept (providing evidence of familiarity with specific provided materials). Second, students apply this module theory to their own organisational setting, to describe, analyse and positively critique their own organisation with reference to innovation and creativity (be it the organisation as a whole, or a particular practice or process within the business). The task culminates with students providing a range of new recommendations for how to implement innovation and creativity in the organisation.

    Submission
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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