ENTREP 7036 - Digital Entrepreneurship
North Terrace Campus - Summer - 2020
General Course Information
Course Code ENTREP 7036 Course Digital Entrepreneurship Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Summer Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact One week intensive, 36-40 hours Available for Study Abroad and Exchange Y Course Description Does starting a business on the internet or founding businesses using digital technologies interest you? This course will help you understand why digital technologies are at the forefront of entrepreneurship and give you familiarity with key characteristics of online and digital entrepreneurship. More generally, you will also learn how to navigate career choices in light of new emerging digital tools that undermine traditional jobs. Course modules cover the changing nature of careers as a result of disruption, how to look for and create new products and innovation using the internet and digital technologies, how the internet impacts entrepreneurial competition including network effects and platform technologies, using the internet to find resources and team members to build a business, plus the role of growth and scaling. You will learn through a mix of useful assessment, strategy and theory, designed to help you become a digital entrepreneur utilising rapidly changing technology.
Course Coordinator: Dr Wendy LindsayProgram Director Contact Details: Innovation and Entrepreneurship
Name: Dr Wendy Lindsay
Name: Dr Matt McKinlay
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Analyse the process of innovation and industry disruption; 2 Determine the elements of online innovation; 3 Articulate the nature of digital value creation and R&D; 4 Categorise different online business models; 5 Describe alternative online growth strategies; 6 Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2,3,4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3,4,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
5,6 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,2,3,4,5,6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
3,5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
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Materials will be made available on MyUni. Readings, external links and lecture outlines will be available as and when they are covered in class.
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Learning & Teaching Activities
Learning & Teaching ModesThis course is offered in blended learning mode with the face-to-face component offered as intensives.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
Learning Activities Summary
This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.
Day Content Readings/Activities 1 Introduction to the course All readings for all activities will be provided in class. Introduction to digital media An introduction of both the concepts of digital media and entrepreneurship. 2 Opportunity (part 1) Innovation, content creation, timing, apprenticeship. 3 Opportunity (part 2) The significance of digital media contacts, competition in digital media. Workshop Innovation and creative destruction/assignment 4 Resources Introduction to resources, teams, physical resources, outsourcing Resources Introduction to resources, teams, physical resources, outsourcing Workshop Outsourcing, finance, pitching for finance/assignment 5 Presentation Session Teams present their opportunity analysis Digital media entrepreneurial strategy Intellectual property, growth, shipping, practical marketing Digital media entrepreneurial strategy Distribution channels, business models, open source innovation
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
An overview of the course assessment appears in the following Table. Details appear in the following section:
# Assessment Task Task Type Length Weighting Learning Outcomes 1 Digital media opportunity analysis Individual Presentation 5 min + Q&A 15% 1-2 2 Digital Media Opportunity Analysis Group 2500 words 15% 1-3, 6 3 Individual project Individual 4000 60% 1-6 4 Participation Individual N/A 10% 3-5 Total 100%
Assessment Related RequirementsStudents should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.
Course results may be subject to moderation by the Assessment Review Committee.
Assessment DetailAssessment 1: Digital media industry analysis presentation
Task: This is a presentation of your assignment 2 group task. You will be required to talk through the major parts of your assignment, and then also field questions from other teams. This presentation will cover: a background of your assigned digital media company, an assessment of the changing market conditions affecting that company, and a strategic response to these conditions.
This assignment will assess your understanding of innovation, market change and resource strategy discussed in lectures.
Students who do not attend this presentation will receive zero.
Assessment 2: Digital media opportunity analysis (Group)
Task: Assess the market position of a business within an assigned digital media industry within Australia. It will require groups to imagine being in a leadership position of a designated company, and then from that perspective analyse the company in light of the changing market conditions and nature of opportunity affecting the industry due to digital media technologies.
This task requires analysis of both an individual company, as well as the wider market conditions in which the company is placed. You will need to asses changing technology, regulatory, consumer dynamics in light of the products offered by the company.
Assessment 3: Individual business idea feasibility report
Task: Complete a feasibility assessment of your own new digital media venture idea. Formulate your own idea for a business, and then assess its feasibility as a new venture using the framework and theory discussed in the course.
Assessment 4: Class Participation
Task: This covers attendence throughout the week, contributions to group work as well as in class dialogue throughout the lectures.
All text based assignments must be submitted via MyUni:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
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- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
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Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
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